Etsy SEO

Most Popular Clothing & Accessories Keywords on Etsy in 2022

We recently published a comprehensive article on the most popular keywords on Etsy in 2022. But many of our readers and users have expressed an interest in knowing more about Etsy’s popular clothing and accessories keywords since that’s where they already operate. 

So, we sat down with our Etsy SEO tools inside Marmalead and dug further into this Etsy product category. We managed to find several extremely popular keywords, which we’re showcasing right here in this blog post. But before you race out and start selling ‘face masks’ on Etsy, it’s essential to understand some keyword fundamentals.

Editor’s Note: We recently published an updated list of the top 500 Etsy keywords from 2021. Gain access to this updated list through the link below!

Marmalead’s list of the 500 most popular Etsy keywords from 2021 is an eye-opening look into the habits of Etsy shoppers everywhere.

Get your copy of the complete list

Get your copy from the link above and learn from our key takeaways.

The keywords in this list have high search volume among Etsy shoppers, but they’re very generic.

If you go on Etsy right now and search ‘dress for her,’ you’ll find tons of listings that, for the most part, are all very different. They’ll be made of varying materials, include different patterns, and so on. Any Etsy buyer that starts their shopping experience like this will click through some listings, sure. But they’ll soon realize that they want a certain type of dress. So they’ll go back to the search bar and search for that specific dress, whatever caught their eye from their previous search.

And well, you want your Etsy products to be that specific type of dress. Or t-shirt, or bag, or whatever it is that you sell.

So the bottom line here is that to make the most of the keywords in this list, it’s essential that you use them correctly.

And one of the ways to do that is by using them to help you niche down into an existing product category to sell a very specific type of product rather than an extremely general one – more on that later.

Most popular clothing & accessories keywords on Etsy - Person reviewing data analytics on iPad.

Related: Here are the most popular electronics & accessories keywords on Etsy in 2022

So, what keywords are included in clothing and accessories on Etsy? Fashion keywords.

What are ‘fashion’ keywords on Etsy?

Generally, ‘fashion’ is an easy category to describe. Since clothing & accessories keywords on Etsy encompass a wider variety of products (especially on this list that we’re sharing with you), we’re lumping several Etsy categories into the overall list. Fashion.

First and foremost, it encompasses all types of clothing. Clothing for men, women, kids, toddlers, fancy dresses, formal wear, casual clothing – it all falls under the category of fashion on Etsy.  

But also included in our fashion category are subcategories like socks, bags, masks, lingerie, shoes, and other accessories.

Most popular clothing & accessories keywords on Etsy - Fashion listing results from Etsy.

Remember this when listing your items on Etsy: depending on the search topic from shoppers, Etsy may list your products next to some irrelevant competition simply because your keywords are so generic and broad.

How to use these clothing & accessories keywords on Etsy

In the following list, you’ll see that ‘face mask’ is still a very popular keyword on Etsy. Given that the world is recovering from a global pandemic, it’s easy to see why face masks are a popular and trending product. 

However, if you try selling face masks on Etsy, you’ll be up against some stiff competition. That’s because it’s a popular keyword that’s filled to the brim with competition. 

You’ll succeed more by taking the keyword ‘face mask’ and niching down. In other words, become an expert in selling a particular type of mask to one specific type of customer.

Some examples include ‘masks for kids,’ ‘masks with filters,’ ‘minimalist masks,’ and ‘animal print masks.’ 

It’s this approach that helps you become a master of a specific type of product so that when customers do search for your keyword, you’re at the very top. After dominating one niche, it’s much easier to then branch out into other niches.

Most Popular Clothing & Accessories Keywords on Etsy in 2022

Here are your popular clothing & accessories keywords on Etsy!


Traditionally, an elegant form of lingerie that helps contour your body into an hourglass shape. Corsets for outerwear have been gaining momentum with the fashion-forward crowd for the last several years. 

Corset top

Another way to describe a corset.

Most popular clothing & accessories keywords on Etsy - Woman wearing a corset as outerwear.


Cosplay is the practice of dressing up as a character from a movie, book, or video game. This is a very broad keyword since results will include cosplay costumes and accessories from all kinds of anime, shows, and video games.

Cottagecore dress

Cottagecore is an aesthetic inspired by an old-fashioned, rural lifestyle. So cottagecore dress includes long, natural dresses from a bygone era, now back in style. Think ‘Amish dress,’ but trendier.

Crochet top

Free-spirited with bohemian vibes, the crochet top is the perfect garb for any festival. This fashion-forward top is trending in 2022 in a big way.


A very broad keyword for a basic article of clothing.

Eco friendly clothing

This type of clothing has been created with ethical materials, with little to no carbon footprint.

Embroidered sweatshirt

A basic sweatshirt with embroidered logos, text, or anything the seller is willing to work with you on.

Fairy dress

Mostly for adults (at least on Etsy), fairy dresses are similar in style to cottagecore, but offer more of a “princess vibe.”

Father’s day shirt

Burgers, brats, (Battlestar Galactic?). Father’s day shirts can really be any t-shirt you think your husband or dad would wear.

Flower girl dress

Most popular clothing & accessories keywords on Etsy - Flower girl on a swing.

This dress should probably be included in the wedding keyword list, but it’s undoubtedly an article of clothing. Flower girl dresses will usually match the theme of whichever wedding it’s being used in, so popular wedding styles will work best for this type of Etsy product.

Funny nursing shirt

While this keyword really should include clothes for breastfeeding, the results on Etsy are full of ‘funny nurse shirts.’ Consider using the term ‘breastfeeding’ instead of ‘nursing.’

Funny teacher shirt

Nothing lightens the mood on the first day of school like a funny shirt worn by your kid’s teachers. Perfect as a gift or for any teacher that wants to make their students (or their colleagues) chuckle.


Like the cosplay crowd, fursuits allow their wearer to take on their own anthropomorphic persona. Members of the furry fandom may look to Etsy for high-quality, handmade fursuits.

Graphic tees

Classic band logos, 90s pop culture, or anything really. Graphic tees will never go out of style, especially since you can find a graphic tee for virtually anything on Etsy.


Jackets with a hood, they’re warm, cozy, and always popular.

Linen dress

These minimalist dresses are made from natural fibers, more durable than cotton. They offer a sleek silhouette and can blend with any style.


Self-explanatory. Niche down by selling leather lingerie, vintage, fetish, wireless, or latex. 

Prom dress

Nearing the end of the school year, Etsy will be filled with parents and teens looking for the perfect prom dress. Styles change year to year, but there’s a whole new group of kids looking for their once-in-a-lifetime dress to make their high school dreams come true.


A basic keyword for a basic article of clothing.


The classic grey sweatshirt will never go out of style.


Woman browsing for shirts to buy.

Just as basic as ‘shirt.’

Teacher shirts

Like ‘funny teacher shirts’ but without the humor.

Ukraine t-shirt

Show your support for the people of Ukraine with a t-shirt donning the flag of Ukraine. Proceeds should, of course, be donated to charitable organizations providing humanitarian aid for those most affected.

US army shirt

Support for the US military has become somewhat of a fashion trend among gym-goers and fitness influencers, making the classic grey “ARMY” shirt a popular choice for athletic attire.

Women’s clothing

Women’s clothing varies from pretty much everything included in this list.

Y2k clothing

Trendy clothing from the year 2000 is back in style among Millennials and Gen Z.

Most Popular Accessories Keywords on Etsy in 2022

Automatic watch

Often referred to as “self-winding” watches, these products (if they’re truly handmade versus mass-produced) will cost the wearer a pretty penny. Of course, most of the watches you’ll find on Etsy will either be personalizable or vintage.

Badge reel

A badge reel is a self-winding string that attaches to your belt loop, allowing you to carry your employment ID or access badge at your hip. No more fumbling with your wallet or purse. Just pull on your identification, and it automatically snaps back into place at your hip. Perfection.

Broche pins

Decadent and fashionable, broche pins come in many shapes and sizes.

Cat beanie

Nope, it’s not a beanie meant for your cat to wear. It’s a handmade beanie that features two prominent, cat-like ears. Rawr.

Enamel pin

Like stickers, enamel pins can be personalized, customized, and cover any and every single niche you can think of.

Most popular clothing & accessories keywords on Etsy - Enamel pin listing results on Etsy.

Ethiopian cross

Intricate metalwork with intertwined lattice, representing everlasting life. Fashionable and spiritual.


Elaborate and formal headpieces, worn to make a statement and stand out from the crowd. Whether you’re wearing your cocktail hat for a night out on the town or you’re off to the derby, the fascinator is sure to turn heads.

Flower hair comb

A hair comb in the shape of a flower.

Hair accessories

A basic keyword for any accessory you might wear in your hair or on the top of your head.

Hair clip

A more specific type of hair accessory.

Iron on patch

Iron on patches aren’t just for bikers. A simple Etsy search will show you that there are many revolve around music, artwork, star signs, and more. 

Most popular clothing & accessories keywords on Etsy - Close up of iron on patches.

Kentucky derby hat

Large, ornate hats that protect the wearer from the Kentucky sun. We’re off to the races.


Just like iron-on patches.


Covers a variety of pins, from enamel to themed buttons.


Leather, velcro, or on a chain. Men (and women) use these billfolds to carry their money.

Most Popular Bags & Purses Keywords on Etsy in 2022

Ita bag

An ita bag, or ‘painful bag,’ is a small, trendy bag covered in pins, buttons, and accessories.


A basic keyword for the most basic way to describe an extremely wide market.

Tote bags

Tote bags are the go-to choice to lug anything around. Groceries, beach supplies, pet toys, you name it.

Close up of tote bags hanging on rack.

Flower tote bag

A tote bag designed with flowers.

Cat tote bag

A tote bag designed with cats, or maybe a bag meant to carry your cat around in.

Canvas tote bag

A tote bag made of canvas material, the most popular type of material for a tote bag.

Most Popular Shoe Keywords on Etsy in 2022

Croc charms

Those little decorative buttons used to personalize your crocs. Extremely fashionable for the most fashion-forward people in 2022.

Custom air force 1

Custom Nike shoes that are a questionable product to sell on Etsy at best. Still, the sneaker reselling crowd is a hot market and one that Nike is fully aware of.


A basic keyword for pretty much anything worn on your feet. Except socks.

Wedding shoes

Shoes (or heels) specifically designed to be worn at weddings.

Close up of wedding shoes next to flower arrangement.

Long Tail Clothing & Accessories Keywords on Etsy in 2022

Like we said at the top of this article, the keywords listed above are very basic. So we’ve expanded on some of them to give you a few more ideas about how to niche down on the specific concept. 

The following are some more suggestions, just to get your creative juices flowing:

  • antique corset
  • silk face mask
  • vintage iron-on patch
  • lingerie costume
  • masquerade masks women

Remember, these long tail keywords aren’t necessarily high in search and engagement, but they offer an idea on how you can further niche down in the specific categories mentioned above.

Over to you

Etsy has always been a popular marketplace for clothing, accessories, and general fashion, both new and vintage. The personalized fashion scene continues to grow in popularity among Etsy sellers no that print-on-demand shirts and other mass-produced items can be listed on the Etsy marketplace.

Overall, the fashion scene provides a wealth of potential profit for Etsy sellers. But tapping into that profit stream requires a good keyword strategy and planning that’s just as effective.

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.


Need help getting your products found on Etsy?

Improve your Etsy SEO with free Marmalead tools, designed to take your handmade business to the next level.

Get the FREE Tools

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.


Need help getting your products found on Etsy?

Improve your Etsy SEO with free Marmalead tools, designed to take your handmade business to the next level.

Get the FREE Tools

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