Discover the most sought-after home decor keywords on Etsy in 2023 as we unveil our findings! With Marmalead’s powerful capabilities for unraveling the nuances of Etsy keywords, we have identified these popular search terms and are excited to share them with you.
Now, let’s dive into the world of home decor on Etsy by exploring the most popular keywords that can potentially elevate your products to new heights. Take a closer look at these in-demand terms and unlock the possibilities they hold for your Etsy shop.
Editor’s Note: We recently published a complete list of the top 500 Etsy keywords from 2022. Gain access to all 500 keywords through the link below.
Marmalead’s list of the 500 most popular Etsy keywords from 2022 is an eye-opening look into the habits of Etsy shoppers everywhere.
Get your copy from the link above and learn from our key takeaways.
So, what can you learn from this article?
The keywords listed below are some of the most popular keywords on Etsy in 2023.
In this list, we’re focusing on home decor keywords on Etsy.
If this category doesn’t apply to your shop, don’t worry! Over the next several weeks, we’ll be taking a deep dive into all of the most popular keywords on Etsy in 2023.
Check back to see the updated list for each category below, or signup for The Squeeze to receive an announcement as soon as we update each keyword list!
Use this list of the most popular keywords on Etsy to get a better understanding of engaging product categories on the Etsy marketplace.
What is ‘home decor’ on Etsy?
Home decor, or home decoration, refers to products that enhance the aesthetic appeal of one’s living space. This category encompasses art, ornaments, decorations, and similar items.
Etsy is renowned for being a fantastic marketplace where you can discover unique, one-of-a-kind products — precisely the kind that adds a touch of distinction to the interior of any home.
Therefore, savvy Etsy sellers can identify a niche product within the home decor category and, with thorough research and effective execution, find success and profitability.
How can you make the most of home decor keywords on Etsy?
The keywords featured in this list are popular in the sense that they are frequently searched for. However, it’s important to note that some, if not all, of these keywords are highly competitive. For instance, if you search for ‘wall art’ on Etsy, you’ll be inundated with countless search results.
Nevertheless, these keywords serve as indicators of potential niches that you can specialize in. You just need to dig a little deeper.
However, the inclusion of the keyword ‘candles’ in this list doesn’t guarantee that selling candles will make you a millionaire.
It simply implies that candles are sought-after on Etsy, prompting you to conduct thorough research and find alternative ways to narrow down your focus within that category.
For example, have you considered the possibility of creating and selling goat milk candles? While screaming goats are funny, the success of selling goat milk candles depends on the existence of a demand for such products.
Identify your target audience first, then tailor your offerings to meet their needs.
Without further ado, here are the most popular home decor keywords on Etsy in 2023:
Most Popular Home Decor Keywords on Etsy in 2023
Here they are:
Baby blanket
Too small to be used as a throw… but your baby will probably enjoy throwing it around the house.
Bed frame queen
It’s not the queen of bed frames. It’s a queen bed frame.
Bedside tables
A staple for any bedroom, where else will you charge your phone and stack books you’ll never read?
Blanket
Throws, comforters, sheets, and picnics. Oversized blankets are in style. What types of blankets do you sell?
Bookends
They’re heavy, ornamental, and sometimes quirky. They stop your books from falling over — and that’s why we like them.
Books
Give your bookends something to hold up and your beside table something to collect.
Bunkbed
Big, bulky, and so much room for extra activities. The perfect space saver for siblings to argue over who gets the top bunk.
Candles
Easy to make. Fun to light. And sets the mood (all while smelling great). For this type of product, it’s important to niche down and focus on a specific type of candle.
Coasters
Use one, would ya?
Coffee mug
Infinitely customizable. Infinite competition on Etsy.
Coffee table
A surface to place your bottles, candles, coasters, and coffee mugs.
Curtains
Comes in any style or color. Dress up the room and keep the light out.
Decor
A little too broad — almost every keyword on this list fits the mold.
Desk
Necessary for any home office.
Dining chairs
Mix and match for a farmhouse vibe or stick with one design for a timeless look.
Dining room set
Get the whole set with a table, chairs, and maybe even a hutch or bar table.
Dining room table
The family hub.
Dining set
Plates, cutlery, placemats — everything necessary to entertain or enjoy a simple meal.
Dining table
Another way of describing a dining room table.
Dining table set
Another way of describing a dining set.
Entryway bench
Why tie your shoes on the ground when you can do it from an entryway bench? Bonus points if you can store your shoes inside it.
Entryway Table
A low-profile table to place your keys, the mail, and pictures of the family.
Floating shelves
Hard to master for the at-home DIYer. For those that are tired of their shelves falling off the walls, they’ll turn to Etsy.
Furniture
Too broad. You can do better than this keyword.
Handmade furniture
Usually pretty big and bulky. Costs a lot to ship and takes a long time to make. But with each sale, you could make a couple hundred to a couple thousand dollars.
Home decor
A keyword some shoppers use in Etsy search when they don’t know what they’re looking for yet.
Knife
Customizable and perfect for Father’s Day or Groomsman gifts.
Lamp
It’s a major award.
Macrame
Chunky, knotty, and boho-chic.
Macrame wall hanging
A hanging wall tapestry made from macrame.
Magnifying glass
While it could be used as a tool, shoppers are probably searching for a decorative magnifying glass for their desktop or office decor.
Map of Europe
Maps come in all styles and designs. This one prominently features Europe and major cities.
Map of Florida
Maps come in all styles and designs. This one features the 27th state.
Map of U.S.
Not a map of us. A map of the United States of America.
Map of USA
All 50 states.
Metal wall art
Shiny and chic.
Mirror
Handpainted mirrors took home the grand prize for the 2021 Etsy Design Awards.
Mugs
Infinitely customizable. Infinite competition on Etsy.
Neon sign
Great decor for weddings and celebrations.
Printable wall art
Order it online, print it from home, and hang it on your wall.
Queen bedframe
A queen-sized bedframe.
Room decor
A broad keyword that you’re probably already using as your category.
Rugs
Layer them for a truly bohemian look.
Solid wood desk
They’re heavy, and they cost a pretty penny to ship. This big-ticket item will bring in a healthy profit.
Stained glass
Make it yourself, or source your local flea markets and estate sales for vintage pieces.
Starbucks cup
Your very own tumbler from your favorite corporation.
Tapestry
Rugs, carpets, flags, and so on. Hang them on the wall to make a statement in your room. Often spiritual in themes.
Toddler bedding
It’s ‘home decor’ from your toddler’s point of view.
Tumbler
These pre-made products are easy to decorate or monogram.
Vase
They’re always breaking in movies. Don’t try it at home.
Wall art
Selling printed art on Etsy is an easy way for graphic designers or anyone with a knack for art to generate a little income. Combine this with the fact that Print on Demand sellers can now sell on Etsy, and it’s easy to see how to make this a profitable niche.
Wall clock
You’ll never forget the time again.
Wall decor
It can be anything from tapestries and posters to sculptures and vases.
Wallpaper
Floral and elephant ear patterns are in.
Water bottle
Put a lid on it and enjoy some high-quality H20.
Wicker chair
Rattan chairs are back in style. Did they ever leave?
Wreaths
A great way to decorate your door, wall, or anything really. Not just for holidays.
Most Popular Outdoor & Gardening Keywords on Etsy in 2023
This home decor just happens to decorate the outside of your house:
Begonia
Perennial flowers of red, orange, and pink.
Dried flowers
Pressed or dried flowers create an unkempt but intentional decorative choice. They’re boho yet rustic.
Gate
The best way in and out of your garden.
Hemp seeds
Don’t trade your only cow for these.
Planter
A pot to grow your plants inside and out.
Plants
Plant them in your garden or keep them in a pot.
Succulents
Hardy plants that (almost) anyone can keep alive.
Terrarium
Intricately designed tanks of meticulously placed plant life.
Now, let’s talk long tail alternatives for these home decor keywords on Etsy
Having just explored some of the top home decor keywords on Etsy, you’ve likely realized the importance of carving out a niche within these popular searches.
To assist you in this endeavor, we have compiled a selection of long-tail keyword ideas that can serve as inspiration. And don’t worry, none of them involve goats.
Please note that the list below is not composed of popular keywords per se but rather examples of leveraging the aforementioned popular keywords and concentrating on specific niches within the home decor category.
- herb prints
- literary prints
- candle making kit
- candle wedding favor
- cottagecore decor
- banana leaf wallpaper
- botanical wallpaper
- skull planter
- aquarium plants
- live house plants
- UV tapestry
- driftwood wall art
- bike wall decor
Conclusion
In recent years, many individuals have spent more time at home, resulting in a mix of free time and boredom. Unsurprisingly, there has been a surge in the search volume for home decor-related terms, driven by the desire to alleviate monotony and frustration during this period.
The significance of the home decor niche remains evident in our everyday lives. People will always seek to revitalize their living spaces, and when they desire something distinctive and unique, Etsy often becomes their go-to marketplace.
As a savvy Etsy seller, it is essential for you to leverage the aforementioned list of popular home decor keywords on Etsy. By positioning your products as the top results for these searches, you can capture the attention of potential customers and meet their needs effectively.
