The new year is here! And with it comes a wide variety of New Year’s resolutions for Etsy sellers everywhere. After the craziness of the 2021 holiday season, now is the time to reflect on everything you’ve accomplished this past year. What were your strengths? What were your weaknesses? And most importantly, what can you improve in your Etsy shop for a successful 2022?
Make 2022 your BEST year by following these New Year’s resolutions for Etsy sellers
It’s officially the first week of 2022! The holidays are over, your inlaws are back home, you’re slowly getting your house back in order, and for some reason, your Christmas decorations don’t fit back in the storage boxes you pulled them out from… No matter, it’s time to get back to work in your Etsy shop!
This is the year when all your hard work pays off. This is the year where your Etsy shop finally doubles (or triples!) its sales. This year, you’re going to work smarter (and a little harder) and you’re going to succeed.
2022 is going to be your best year on Etsy because you’re going to will it to happen.
But simply hoping for success is pointless. No coin toss in a well or magic crystal ball is going to make this year your best ever.
It’s going to take some hard work on your part. But we know you can do it.
It won’t happen overnight, but you’ll begin to see gradual improvements over time. And we’re here to help.
So, what do you need to do?
First things first, add these New Year’s resolutions for Etsy sellers to your list of new year goals and stick with them all year long.
These Are the Most Important New Year’s Resolutions for Etsy Sellers in 2022
01. Define your version of Etsy success
So often, we define our success by the surface numbers we see on a screen. Who has the most sales? The most followers? How about the largest amount of email subscribers?
Not that this is a bad thing in and of itself, but focusing on these sorts of numbers can lead to comparison and disappointment.
Instead of getting caught up in the numbers, define what success looks like for you personally and in your Etsy shop. Make a specific set of goals for 2022 that will move you closer to your version of success, and set out to achieve it.
Not only is this a very important New Year’s resolution for Etsy sellers, this should be your number one priority to understand all the time!
Repeat after me:
- First, I will find out what Etsy success means to me.
- Then, I will create a list of obtainable goals that will lead me to acheive my own version of success.
- Finally, I will do everything in my power, every single day, to work towards acheiving my own version of success.
Now you’re ready for the rest of our New Year’s resolutions.
02. Stop stressing about Etsy’s Star Seller badge
Becoming a Star Seller on Etsy isn’t as easy as it seems. There are hoops to jump through, boxes to check, minimums to reach, and you can’t really afford to make one single mistake.
It’s the perfectionist Etsy seller’s worst nightmare. And in 2022, we think you should make it your New Year’s resolution as an Etsy seller to stop stressing out about that little purple badge so much.
For most Etsy sellers, their shop is a side gig. In between raising a family, working a day job, keeping up with chores around the house, and generally everything else that is thrown at you in life, there’s Etsy.
Does this sound like you?
You enjoy being creative and making things. In fact, it’s your favorite hobby and that’s why you started selling on Etsy in the first place, to make a little side money from your hobby.
Somewhere along the way, you decided to get serious, and now you’re pursuing Etsy as a legitimate source of income for your family.
Then Etsy comes up with their Star Seller badge to promote a strong example of what top-tier customer service looks like, and your Etsy dream shatters. You’ve read through what it takes to become a Star Seller, but with everything else going on in your life, you just can’t seem to reach it.
Month after month, you’re kicking yourself because that little purple badge continues to remain just outside your reach. And now you don’t feel like you’re “good enough” to sell on Etsy. You start to second-guess yourself.
Well, we say forget about it!
This is a New Year’s resolution for Etsy sellers everywhere. For the sake of your mental health, stop stressing out about Star Seller and just focus on being your best self!
How do you measure success? Spoiler – it’s not with a purple badge.
You should have already figured out what success means to you with our first resolution. If not, scroll back up to 01.
Do you enjoy creating your Etsy products? That’s success.
Do your customers love the products you make them? That’s success.
Do you go the extra mile to ensure your customers are satisfied with their purchase? That’s success.
Do you feel a sense of pride and self-fulfillment when it comes to running your Etsy business? That’s success.
Don’t let Star Seller run you into the ground and burn you out. If you do happen to get the badge for a month or you maintain it month-to-month – awesome! More power to you! But it’s not the end of the world if you don’t.
03. Get your Etsy business on social media, and step your marketing game up
In 2021, buying and selling through social media was up 35.8% by just the middle of the year (that’s about $36.62 billion). So, what can we expect in 2022? Social commerce is here to stay.
What is Social Commerce?
It’s when a consumer’s shopping experience occurs directly on a social media platform. But it can also include clicking links on a social network that lead to a retailer’s product page with an immediate purchase option.
How does Social Commerce affect your Etsy shop?
With more social media platforms moving towards a “swipe up to purchase” mentality, consumers will be doing more of their shopping through social media, whether they realize it or not.
Pinterest, Instagram, Facebook. These are all social media platforms that already utilize social commerce natively in their apps. They allow consumers to browse for products or brands with the ability to purchase in only a few clicks.
If your Etsy shop has little to no presence on social media, you’re missing out on a growing portion of the consumer market. And that needs to change. Make sure social media is on your shortlist of New Year’s resolutions for Etsy sellers.
In 2021, Etsy aquired Depop, a social commerce platform focused on the fashion scene, primarily used by Gen Zers.
This shows that Etsy recognizes two things: the rise of Gen Z as a growing consumer market, and the increased popularity of social commerce is worth investing in. By tapping into a new generation of consumers through Depop, Etsy is getting their feet wet with social commerce. Who knows what the future holds?
04. Use video to market your Etsy products
Etsy has allowed sellers to upload listing videos since 2016. It’s nothing new. But if 2021 proves anything it’s that short, digestible video content is the new norm.
Just take a look at the wild success of TikTok. Since TikTok’s launch, it’s grown into a household app installed on most people’s phones. And now, every other major social media platform has scrambled to create its own copycat version.
So far in 2022, we have Instagram/Facebook Reels, YouTube Shorts, and Pinterest TV, just to name a few.
Why is video so popular?
It’s entertaining, informative, and addicting. Video makes pretty much everything easier to understand.
Take your listing for example. A high-quality listing video could be the catalyst that enables your shoppers to choose your products over the competition.
Video allows shoppers to see how light shines off your product, how your fabric flows, get a feel for the weight and look of it in someone’s hands, and so much more!
Not only that, video can be used to show your customers just what it takes to create the product they’re interested in buying. After all, shoppers come to Etsy to purchase unique handmade products, because there’s just something special about a product created by someone’s own two hands.
So in 2022, find a third hand (or tripod) and record some videos for your Etsy shop.
Take this video formula, and copy it for your Etsy shop:
- Record your own Etsy process video that shows a behind the scenes look into how you cerate your one-of-a-kind products.
- Take that process video and upload it to your social media accounts. For more details about using social media to market your Etsy shop, scroll up to our New Year’s resolution number 03.
- Consider recording your process videos natively in TikTok or Instagram Reels. Use their editing tools and trending audio to increase your chances of going a little “viral.”
- Once you have a finished product, record a listing video to upload with your photos — because, why not?
- Repeat for as many different product lines that you offer.
Once you have a big library of video content, you’ll have plenty of video to work with if you ever decide to invest in more ad dollars for your business. At the rate video is becoming the staple for online content, you never know how important this will be for your business in the long run.
This is a New Year’s resolution for Etsy sellers that may evolve as the social media landscape changes in 2022. But for now, you’ve got nothing to lose by adding video content to your Etsy shop.
05. Rising inflation means it’s time to adjust your Etsy listing prices
In 2022, the U.S. inflation rate is up 6.8%. That’s the highest increase since 1982. Prices are increasing across the board for supplies and shipping, and you want to make sure your cut isn’t affected.
So before you do anything else, take a moment to find out your profit margin for the products you sell. Use our handy Etsy fees calculator to help you figure this out. Are you making as much money as you thought you were?
The average profit margin for eCommerce is about 40%. Of course, this varies widely by a number of factors including the platform you sell on, order quantity, etc. But in reality, that’s a pretty good number to shoot for.
With the prices of everything going up for Etsy sellers in 2022, make sure that one of your New Year’s resolutions is to take a look at your pricing to see if it still makes sense for the new year.
We’ve discussed pricing your Etsy products at length in multiple blog posts. That’s because it’s arguably one of the most important components in your Etsy shop. It’s what gets you paid. And we see far too many Etsy sellers that can afford to raise their prices.
Here’s a quick tip: if you’re one of the lucky Etsy sellers that is having a difficult time keeping up with the sheer demand of too many orders, raise your prices.
06. Get your Etsy listings on point before it’s too late
This is important. Don’t go one more day without optimizing your Etsy listings with the best possible keywords that real shoppers are using in search.
If your SEO isn’t on point, your Etsy shop could very well be doomed to fail. Sales from friends and social media followers are only going to get you so far.
If shoppers can’t find your products in Etsy search, then your biggest consumer market doesn’t even know your product exists.
A new year means, new keyword trends and popularity, so you should always make sure your Etsy SEO is set up for success.
One of the best ways to optimize your Etsy listing for success is by using an Etsy SEO tool like Marmalead. Etsy shops that use Marmalead are 50% more likely to outperform the average Etsy shop by 7x! Not only that, the top 10% of Marmalead users outperform the average Etsy shop by 25x!
At the very least, if you use Marmalead for your Etsy shop, you’re almost guaranteed to outperform the average Etsy shops in your market segment by up to 4x.
The truth is, Etsy SEO has never been easier than with Marmalead in your arsenal of tools. But don’t take our word for it. Take advantage of our limited trial to begin using Marmalead in your Etsy shop, and get your listings on point for the rest of the year. This is one New Year’s resolution that an Etsy seller like you does not want to pass up.
07. Refresh your Etsy listing photos
This is an easy one. If your Etsy listing photos are old and dusty, it’s time for a refresher.
Your primary listing photo is the very first thing shoppers see when browsing through Etsy products. A good photo will literally make or break your listing.
That’s because a cruddy photo with terrible lighting and bad framing is too easy to scroll right past. Why would a shopper click on your listing when your competitor’s primary listing photo is too enticing to pass up?
Professional-looking photos that are cohesive with your brand will make a world of difference in your Etsy shop. The best time to make some changes to your photos? The start of the new year.
08. Start planning for the next Etsy holiday, like now.
It’s never too early to start planning for the next upcoming holiday that will inevitably bring a new flock of consumers to the Etsy marketplace.
Valentine’s Day, Easter, Mother’s Day. Every month is a new opportunity to target different holiday keywords in your Etsy shop.
In 2022, make it your New Year’s resolution to keep track of the upcoming holidays to get your listings prepared in advance.
How early should you prepare your Etsy listings for the upcoming holiday?
The sooner the better, as long as it doesn’t interfere with an existing holiday. Etsy is ALWAYS actively looking for listings to share in their promotional materials on the lead-up to every holiday, big or small.
If you want to increase your chances of being featured in Etsy’s marketing materials, you should have your listings ready to go for the upcoming holiday about two months in advance.
09. Learn from your previous mistakes and achievments
We saved the most important New Year’s resolution for Etsy sellers last.
If you’ve been selling on Etsy for at least a year, you have the most important data available to an Etsy seller right in front of you. It’s just sitting there, waiting for you to take a look.
We’re talking about your Etsy stats available in your shop manager.
- How shoppers found you
- Which social media channel they used
- Which of your listings are the most popular
- What search terms did buyers use to find your listings
All of this information (and more!) is available to you in your Etsy shop stats. You NEED to take a look at this information. Understand it. And double down on whatever is already working for you.
Do you want more Etsy traffic?
Of course you do. Who doesn’t? But before you can get more traffic in your Etsy shop you need to understand what’s already working and what isn’t. This all starts with your Etsy shop stats and the search terms real shoppers are using to find your listings.
If you’ve never looked into this portion of your Etsy shop, get there now. We mean it. If you ignore every New Year’s resolution on this list, at the very least, don’t ignore this one.
Over to you
A new year wouldn’t be the same without a decree to become a better (and newer) you. And while this is only a shortlist of New Year’s resolutions for Etsy sellers, we hope you can find the room on your list to make them your own.
Do you have your own New Year’s resolutions that you’d like to share with us? Let us know in the comments below! What are you dreaming up for your Etsy shop in 2022?
Are you planning on doing anything different? Or are you just looking forward to hitting the “repeat button” and taking your shop for another whirl as is?
From our Marmalead team to you
While 2021 was not the easiest year by a long shot, we will cherish the great memories we made with you here. Thank you for being part of our community and our Marmalead family! From our team to yours, we hope you had a happy Hanukkah, a Merry Christmas, a happy Boxing Day, and a joyful Kwanzaa! And to each and every one of you, a very, very happy New Year!
Happy selling, everyone!
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