Etsy SEO

Top Etsy Searches in 2022 with Popular Keywords

The top Etsy searches in 2022 prove to be filled with some of the most popular keywords on Etsy right now. From ‘wedding gifts’ to ‘car accessories,’ these keywords are some of the most searched Etsy terms with a high amount of engagement. Today, we’re taking a complete look at some of the most popular Etsy search terms to help you strategize your Etsy SEO.

Editor’s Note: We recently published an updated list of the top 500 Etsy keywords from 2021. Gain access to this updated list through the link below!

Marmalead’s list of the 500 most popular Etsy keywords from 2021 is an eye-opening look into the habits of Etsy shoppers everywhere.

Get your copy of the complete list

Get your copy from the link above and learn from our key takeaways.

A note about the top Etsy searches

Over the past several weeks, we’ve put together a comprehensive list of the top Etsy searches in 2022 using some of the most popular keywords on Etsy.

And what started as some of the most popular Etsy search terms for holidays and celebrations has turned into a staggering list of Etsy keywords, sorted and organized by product category.

Looking through each list, you can see they all have one thing in common: the top Etsy searches are pretty vague. And what we mean by that is shoppers don’t usually use Etsy to search for exactly what they want to buy. Because they don’t usually know what they want.

Rather, Etsy shoppers start off with a vague keyword search (like the ones in this list), then dig through a few listings before finally getting a better idea what’s on the marketplace.

Once they know what’s out there, they start to search Etsy for products that are more specific. Which is exactly why it’s important to make sure you use long tail keywords. Not sure what long tail keywords are? We’ve included some examples below.

And with that, let’s take a look at some of the top Etsy searches in 2022:

top etsy searches vast and vague

Jump to the top Etsy searches in your category:

Remember, the top Etsy searches are full of competition. Plug in just about any of these keywords into Marmalead and you’ll see some pretty competitive numbers. Why? Because everyone on Etsy is searching for products like these. That’s why it’s important to use keywords that don’t come with too much competition.

And lucky for you, we have some pretty in-depth keyword stats available to you in Marmalead that show just that.

‘Home decor’ is one of the top Etsy searches in 2022, but there’s just way too much competition for this keyword to be very helpful on its own. Consider using a long tail alternative that describes a specific style of home decor instead.

What’s helpful about Marmalead is we can show you how well a keyword will perform over the next 30-day. Each keyword search includes a snapshot of the number of searches, engagement, and the amount of competition you’ll be up against.

So, before you use one of the keywords from the list of top Etsy searches, make sure you use Marmalead to see how well these keywords will perform in your Etsy shop.

In most cases, using a long tail alternative instead of the exact most popular Etsy search tag will be more beneficial to you in the long run. More on that down below.  

Using long tail alternatives for the top Etsy searches

In this list you’ll find keywords like ‘coffee mug.’ It made the list because a lot of Etsy shoppers search for coffee mugs. But there are also tons of Etsy sellers with coffee mugs in their store.

So what should you do? Avoid coffee mugs altogether? You don’t have to. That is, as long as you niche down and get specific with your keywords.

Try this.

top Etsy searches - two coffee mugs

Using this list, you’ll be able to get a more thorough understanding of random keywords on Etsy that bring a lot of traffic. At the bottom, you’ll find a list of descriptive keywords that offers a glimpse into the average Etsy shopper. These are keywords that are helpful for any seller, no matter what you sell.

So instead of selling default coffee mugs, you can focus on the popular descriptive search terms like:

  • ‘Steampunk coffee mugs’
  • ‘Dinosaur coffee mugs’
  • ‘Vintage coffee mugs’

By narrowing down and being more specific with your keywords and product offering, you can quickly become the dominant (and go-to) Etsy shop for that niche.

Top Etsy Searches in 2022

Without further ado, here’s our complete list that includes some of the top Etsy searches in 2022.

Top Etsy searches for the holidays

Top Etsy searches for holidays - Dad and daughter sitting around Christmas tree

Etsy is the go-to marketplace for sons, daughters, and gift-givers alike, especially for gifting holidays like Mother’s Day and Father’s Day. So it shouldn’t be surprising to see keywords relevant to these holidays on the list. Some of the top Etsy searches for the holidays are:

  • Easter
  • Easter Svg
  • Fathers Day Gift
  • Mothers Day Gift
  • Polish Folk Art Christmas
  • Valentine Svg
  • Valentines Day
  • Valentines Day Card
  • Valentines Day Decor
  • Valentines Day Gift For Boyfriend
  • Valentines Day Gifts For Her
  • Valentines Day Gifts For Him
  • Valentines Day Mug

Top Etsy searches for weddings & celebrations

Top Etsy searches for wedding and celebrations - Woman at a party.

Everyone loves to celebrate, and any excuse will do. This is proven by the popularity of keywords related to everyday celebrations like these. Here are some of the Etsy searches for weddings and celebrations:

  • Baby Shower
  • Baby Shower Decorations
  • Baby Shower Favors
  • Baby Shower Games
  • Baby Shower Welcome Sign
  • Bachelorette Party
  • Bachelorette Party Decorations
  • Bachelorette Party Favors
  • Bridal Shower
  • Bridal Shower Games
  • Bridal Shower Gift
  • Bridesmaid Gifts
  • Bridesmaid Proposal
  • Bridesmaid Proposal Box
  • Bridesmaid Robes
  • Cake Topper
  • Engagement Rings
  • Groomsmen Gifts
  • Pregnancy Announcement
  • Wedding
  • Wedding Cake Topper
  • Wedding Decor
  • Wedding Dress
  • Wedding Favors
  • Wedding Gifts
  • Wedding Guest Book
  • Wedding Invitation Template
  • Wedding Invitations
  • Wedding Signs
  • Wedding Welcome Sign

Top Etsy searches for gift giving

Top Etsy searches for gift giving - Hand holding gift.

We’ve all got that special someone in our life. And our data proves that many people spoil their partner all throughout the year! But what’s even better, they choose to spoil them with products purchased on Etsy. Here are some of the top Etsy searches for plain-old gift giving:

  • 21st Birthday Gift For Her
  • Anniversary Gift For Him
  • Anniversary Gifts
  • Anniversary Gifts For Boyfriend
  • Best Friend Gift
  • Birthday Gifts For Her
  • Boyfriend Gift
  • Engagement Gifts
  • Gift Baskets
  • Gift Box
  • Gift For Her
  • Gift For Him
  • Gift For Men
  • Gift For Women
  • Gifts
  • Graduation Gifts
  • Indian Gift
  • Personalised Gift
  • Personalized Gift
  • Personalized Gifts For Mom
  • Self Care Gift Box
  • Teacher Gifts

Top Etsy searches for home decor

Top Etsy searches for home decor - Empty living room with mid-century modern furniture.

Home decor is popular on Etsy, as Etsy is a great marketplace to find unique, one-of-a-kind products – the kind of products that make the inside of a house feel a little more special. Here are some of the top Etsy searches for home decor products:

  • Aesthetic Room Decor
  • Ashtray
  • Bathroom Decor
  • Bathroom Prints
  • Boho Decor
  • Bottle
  • Candle
  • Candle Holder
  • Candles
  • Coasters
  • Coffee
  • Coffee Mug
  • Coffee Table
  • Copper Kitchen Molds Vintage
  • Curtains
  • Custom Neon Sign
  • Desk
  • Desk Mat
  • Farmhouse Decor
  • Floating Shelves
  • Furniture
  • Gothic Home Decor
  • Handmade Furniture
  • Home Decor
  • House Numbers
  • Kitchen
  • Knife
  • Lamp
  • Linen Pillow Cover
  • Marble Wallpaper
  • Metal Wall Art
  • Mid Century Modern
  • Mirror
  • Mug
  • Mugs
  • Mushroom Mug
  • Neon Sign
  • Nursery Decor
  • Office Decor
  • Old Hand Tools
  • Outdoor Furniture
  • Peel And Stick Wallpaper
  • Pendant Light
  • Poster
  • Posters
  • Pottery
  • Replikat Vogeleier
  • Rolling Tray
  • Room Decor
  • Rug
  • Rugs
  • Stained Glass
  • Stained Glass Window Hangings
  • Tapestry
  • Tumbler
  • Tupperware
  • Wall Art
  • Wall Art Photography
  • Wall Decor
  • Wall Hangings
  • Wallpaper
  • Witchcraft Decor
  • Wreaths
  • Yoga

Top Etsy searches for outdoor & gardening

Top Etsy searches for outdoor and gardening - Potted plants in the corner of room.

Outdoor and gardening just happens to be home decor you use to decorate the outside of your house. Here are some of the top Etsy searches in this category:

  • Aglaonema
  • Dried Flowers
  • House Plant
  • House Plants
  • Plant
  • Plants
  • Rare Fruit
  • Seeds

Top Etsy searches for pet supplies

Top Etsy searches for pet supplies - Dog holding a stick.

Pet lovers rejoice! Etsy is a great place to purchase most of your pet supply needs. Here are some of the top Etsy searches related to pets:

  • Cardigan Corgi
  • Cat
  • Cat Tree
  • Cats
  • Dog Collar
  • Dog Tag
  • Dog Tote Bag
  • Dogs

Top Etsy searches for beauty products

Top Etsy searches for beauty products - Jewelry and perfume sitting on dresser.

Beauty products on Etsy include things like scrubs, cosmetics, face masks, moisturizers, bath accessories, and so on. But this category also includes cosmetics for men, including beard oils and waxes, too. Here are some of the top Etsy searches for beauty products:

  • Press On Nails
  • Press On Nails Short
  • Self Care
  • Soap
  • Wax Melts

Top Etsy searches for jewelry

Top Etsy searches for jewelry - Hand holding ring.

Etsy is home to many jewelry brands making it one of the most popular product categories on the marketplace. High-quality, handmade pieces made by life-long artisans are common. Here are some of the top Etsy searches for jewelry:

  • Anxiety Rings
  • Beads
  • Bracelets
  • Chain
  • Charms
  • Choker
  • Clip On Earrings
  • Cross Necklace
  • Crystal Necklace
  • Dangle Earrings
  • Ear Cuff
  • Earrings
  • Emerald Ring
  • Engagement Ring
  • Fidget Ring
  • Gold Earrings
  • Gold Necklace
  • Gold Ring
  • Handmade Jewelry
  • Herkimer Diamonds
  • Jewelry
  • Jewelry Box
  • Keychain
  • Mens Ring
  • Mens Wedding Band
  • Mother Of Pearl Pendant
  • Name Necklace
  • Necklaces
  • Nose Ring
  • Opal Earrings
  • Pearl Necklace
  • Ring Box
  • Rings
  • Rings For Women
  • Septum Ring
  • Silver Rings
  • Statement Rings
  • Sterling Silver Ring

Top Etsy searches for electronics & accessories

Top Etsy searches for electronics - Woman using cellphone while searching on laptop.

Electronics and accessories include tech products, cases, and more! Here are some of the top Etsy searches for electronics and accessories:

  • Airpods Case
  • Airpods Pro Case
  • Apple Watch Band
  • Artisan Keycap
  • Car Accessories
  • Car Accessories For Women
  • Custom Keycaps
  • iPhone 11 Case
  • iPhone 13 Pro Case
  • iPhone 13 Pro Max Case
  • Keycap
  • Keycaps
  • Keycaps Anime
  • Laptop Decals
  • Laptop Stickers
  • License Plate Frame
  • Macbook Air Case
  • Macbook Pro 13 Case
  • Mouse Pad
  • Phone Case
  • Phone Charm
  • Phone Rings
  • Z Flip 3 Case

Top Etsy searches for toys & games

Top Etsy searches for toys and games - Small wooden animal toys.

From custom board games to customized versions of toys you grew up playing with, there’s a little something in this category for everyone. Here are some of the top Etsy searches for toys & games:

  • Bjd Doll
  • Board Games
  • Bookmark
  • Bookmarks
  • Chess Set
  • Dice
  • Dnd Dice
  • Dnd Dice Box
  • Plushies
  • Slime
  • Video Games

Top Etsy searches for existing IP

Before we go on, the following keywords are flagged as potential copyright headaches for your Etsy shop. That’s because these keywords are all related to exiting intellectual property. And while it’s true that these are some top Etsy searches, they may be more trouble than they’re worth if you’re caught with a copyright claim against your shop.

Disclaimer: This list is for educational purposes only and we don’t condone the use of these keywords:

  • Animal Crossing
  • Attack On Titan
  • Bad Bunny
  • Demon Slayer
  • Disney Ears
  • Disney Svg
  • Disneyworld Shirts
  • Dnd
  • Elden Ring
  • Encanto
  • Encanto Party Supplies
  • Ezln
  • Fallout
  • Ffxiv
  • Fnaf
  • Genshin
  • Genshin Imapct
  • Genshin Impact
  • Genshin Impact Account
  • Harry Potter
  • Harry Styles
  • Jujutsu Kaisen
  • Marvel
  • Moon Knight
  • My Hero Academia
  • One Piece
  • Pokemon
  • Sailor Moon
  • Sanrio
  • Spiderman
  • Star Wars
  • Stardew Valley
  • Stray Kids
  • Taylor Swiftie Merch
  • Taylorswift
  • Universal Studios Shirt
  • Valorant
  • Valorant Knife
  • Warhammer40K

Top Etsy searches for clothing

Top Etsy searches for clothing - Woman browsing clothing racks.

Etsy searches for clothing include jackets, t-shirts, vintage styles, tops, and pretty much any other type of clothing you can think of. Here are some of the top Etsy searches for clothing:

  • Corset
  • Corset Top
  • Cottagecore Dress
  • Crochet Top
  • Dress
  • Eco Friendly Clothing
  • Embroidered Sweatshirt
  • Extreme Micro Bikini
  • Fairy Dress
  • Fathers Day Shirt
  • Flower Girl Dress
  • Funny Nursing Shirt
  • Funny Teacher Shirt
  • Graphic Tees
  • Hoodie
  • Hoodies
  • Linen Dress
  • Lingerie
  • Prom Dress
  • Shirt
  • Stripper Costumes
  • Sweatshirt
  • Sweatshirts
  • T Shirt
  • T-Shirts
  • Teacher Shirts
  • Tshirt
  • Ukraine T Shirt
  • Us Army Shirt
  • Womens Clothing
  • Y2K Clothing
  • Fursuit
  • Cosplay

Top Etsy searches for accessories

Top Etsy searches for hats - hats lining the walls.

Accessories include hats, wallets, and other everyday carry items. Here are some of the top Etsy searches for accessories:

  • Automatic Watch
  • Badge Reel
  • Broche Pins
  • Cat Beanie
  • Enamel Pin
  • Ethiopian Cross
  • Face Mask
  • Fascinator
  • Flower Hair Comb
  • Hair Accessories
  • Hair Clip
  • Iron On Patch
  • Kentucky Derby Hat
  • Patches
  • Pins
  • Wallet

Top Etsy searches for bags and purses

Top Etsy searches for bags and purses - Tote bags hanging on the walls.

Here are some of the top Etsy searches for bags and purses:

  • Ita Bag
  • Bag
  • Tote Bag
  • Flower Tote Bag
  • Cat Tote Bag
  • Canvas Tote Bag

Top Etsy searches for shoes

Top Etsy searches for shoes - kids shoes with charms.

Here are some of the top Etsy searches for shoes:

  • Croc Charms
  • Custom Air Force 1
  • Shoes
  • Wedding Shoes

Top Etsy searches for craft supplies

Top Etsy searches for craft supplies - Women crafting on tabletop.

Craft supplies at its core is a broad topic to condense into one category. From scrapbooking and stamping to flower arranging and sewing, Etsy craft supplies can offer a pretty comprehensive list of products. Here are some of the top Etsy searches for craft supplies:

  • Craft Kits
  • Crochet Pattern
  • Embroidery
  • Embroidery Designs
  • Embroidery Kit
  • Jewelry Making
  • Knitting Patterns
  • Resin
  • Resin Molds
  • Scrapbooking
  • Seidenstoff
  • Sewing Patterns
  • Sewing Patterns For Women
  • Silicone Mold
  • Vogue Patterns
  • Woll Leinen Stoff
  • Yarn

Top Etsy searches for paper & party supplies

Top Etsy searches for paper and party supplies - Man using ruler to draw on paper.

Paper and party supplies include invitations, journaling supplies, and stickers. Here are some of the top Etsy searches for paper and party supplies:

  • Birthday Card
  • Birthday Cards
  • Budget Binder
  • Bumper Stickers
  • Business Cards
  • Coloring Pages
  • Digital Planner
  • Journal
  • Pen
  • Planner
  • Planner Stickers
  • Sticker
  • Stickers
  • Thank You Cards
  • Car Decal
  • Mystery Box

Top Etsy searches for digital downloads

Top Etsy searches for digital downloads - Woman doing graphic design on laptop.

Selling digital downloads on Etsy is a business venture that’s exploded in popularity over the last several years. With virtually everything online, cheaper access to digital design tools has given the most aspirational designers an outlet to monetize their skills. Here are some of the top Etsy searches for digital downloads:

  • Digital Art
  • Digital Download
  • Digital Prints
  • Funny Fathers Day Svg
  • Glowforge Svg Files
  • Instagram Template
  • Plantillas Para Sublimar Taza
  • Png
  • Printable
  • Printables
  • Resume Template
  • Shop Banners For Knitting
  • Spiderman Svg
  • Stl
  • Sublimation Designs
  • Sublimation Designs Downloads
  • Svg Files
  • Svg Files For Cricut
  • Teacher Svg
  • Twitch Emote
  • Twitch Overlay
  • Vtuber Commission
  • Vtuber Model

Top Etsy searches for art

Top Etsy searches for art - Man painting in his studio.

From wall art to sculptures, Etsy is full of artistic sellers with beautiful products for sale. Here are some of the top Etsy searches for art:

  • 3D Wall Art
  • Abstract Art
  • Affiches
  • Art Prints
  • Large Wall Art
  • Metal Wall Sculpture
  • Music
  • Painting
  • Paper Doll Art
  • Photography
  • Printable Wall Art
  • Prints
  • The Beatles Art
  • Wall Prints

Top Etsy searches for vintage products

Top Etsy searches for vintage products - Vintage coffee grinder and coffee pot.

Selling vintage products on Etsy is a fun business venture to look into. Sourcing and picking vintage products is the best part! Here are some of the top Etsy searches for vintage products:

  • 1980s Dress XL
  • Arabia Finland Vintage
  • Bavaria German China
  • Gunne Sax
  • Russel Wright White Iroquois
  • Vintage T Shirt

Top Etsy searches for descriptive keywords

Top Etsy searches for descriptive keywords - Woman reading the back description of a book.

Descriptive keywords on Etsy are keywords that shoppers use in Etsy search but they’re not exactly narrowing their search down to a specific product. These keywords are broad, but they could be a perfect niche for you to consider for your products. Here are some of the top Etsy searches that include descriptive keywords:

  • 3D Printed
  • Anime
  • Baby
  • Bee
  • Blue
  • Butterfly
  • Cat
  • Christmas
  • Cottagecore
  • Dark Academia
  • Do It Yourself
  • Dog
  • Dragon
  • Dried Flowers
  • Fall
  • Feather
  • Female Power
  • Frog
  • Goth
  • Green
  • Halloween
  • Handmade
  • Hyena
  • Kawaii
  • Kpop
  • Macrame
  • Minimalist
  • Mushroom
  • Outdoor
  • Personalized
  • Pressed Flowers
  • Pride
  • Steampunk
  • Thanksgiving
  • Traveling
  • Twitch
  • Ukraine
  • Vintage
  • Wine
  • Witchy
  • Y2K


There you have it! That was our complete list of some of the top Etsy searches from 2022.

Find a way to cater to these top search terms on Etsy with a product that you know searchers will like. Use these high search volumes to grow your Etsy shop traffic, and increase your sales in the process!

Do you already sell any variations of the products included above? Let us know down in the comments below!

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

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3 replies on “Top Etsy Searches in 2022 with Popular Keywords”

This is awesome, thanks for putting this together. In the IP-infringement section, I was wondering whether “kawaii” and “k-pop” really belong there. My understanding is that these are general terms, though someone could use them with specific anime names or K-pop groups, which would flag IP issues. Hopefully I’m not missing something, because I use “kawaii” a lot.

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