Blame it on the moon

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.

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June 9, 2021

Rise and shine! Tomorrow, a solar eclipse will block out the sun creating a ‘ring of fire’ for much of the northern hemisphere. Unable to see it in your area? Don’t miss this rare event by tuning into the livestream.

It’s widely known that the moon influences all sorts of animals, but
does it really influence human behavior? Say, our spending habits? At least that would give me a good excuse for the current funds in my bank account… Well, the moon may not influence consumer decisions, but here are some factors that do.
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Etsy Acquires Depop & Attracts New Bull

Last week: Etsy announced a definitive agreement to acquire Depop for $1.625 billion. CEO of Etsy, Josh Silverman, says he is “thrilled to be adding Depop—what we believe to be the resale home for Gen Z consumers—to the Etsy family.”

This week: Etsy attracts new bull with Atlantic Equities, anticipating strong results over the medium to long-term. The firm’s price target of $200 on Etsy reps more than 20% upside potential. 

Keep On Your Creative Blinders

There’s a time and place for everything. Sometimes it’s great to look around and find inspiration in what others around us are doing. However, there comes a point when instead of inspiring us, it can actually hinder us creatively. Today, we’re going to tackle the idea of keeping blinders on in your creative work, what it means, and when you should be doing it! 

The Jam – Help! Choosing Between Similar Etsy Keywords

Would you rather be covered in fur or covered in scales? Every now and then, you find yourself in a position where you need to pick between two decent keywords. That’s why on this episode of the Jam, we’re comparing several pairs of keywords and showing you why we would pick one over the other.

Succeed on Etsy with Marmalead

Need help getting your products found on Etsy? Check out our FREE on-demand webinar to learn how.

7 Reasons You Want to Pause Netflix to Watch…
✔ Using Keyword Forecasts to maximize being found
✔ How to get your products found with real shopper keywords in 2021
✔ Using your listing grades to find opportunities
✔ Putting MarmaMeters to work
✔ Using Storm for brainstorming
✔ Comparison tool for narrowing down keywords
✔ Keyword Search tool for deeper research

Retro Marketing for a Carefree Summer 

With summer in full swing, Vogue shares their favorite beauty products they’ll be shopping for this month. What makes these products their favorite? Each new product line has its own fun, light-heartedness that you’ll only see brands launch around this time of year. Our favorite? Has to be Vacation. From the brand that brought us the 90s inspired Poolside FM, Vacation is really taking us back in time with their immersive, retro-themed marketing. When it comes to  knowing your brand and creating that sweet shop aesthetic, this is a great example of what we’re talking about.

Going Green is the New ‘New Normal’

As more places continue to open, Pinterest is expecting a wider push towards greener practices from businesses, as well as expectations from consumers. And although the world came to a halt in 2020, the BBC reflects that the pandemic has had less of an effect on climate change than people had hoped.
Pinterest leads the charge in the upcoming “Greenaissance.”
Did you know? Pinterest users are 40% more likely than non-Pinners to say the environment is a personal interest, and 30% more likely than non-Pinners to act on that interest.

Etsy Sales Woes Pinned to Estimated Shipping

Etsy is fluid. From time to time, they’ll make changes to their platform that can throw you off your groove if you’re not careful. That’s why it helps to follow a tight network of Etsy sellers, coaches, blogs, and gurus. While some changes are obvious, like their recent change to search, others can be subtle. So subtle, you might notice a dip in your sales and not have the slightest clue why. Recently, Whitney from Small Shop Success reached out to us for this very reason. Whitney noticed her sales where down during her busiest season of the year. The reason? She found out that it appears Etsy is now prioritizing shops that align their shipping timelines with Etsy’s “estimated arrival” shipping timelines. You can read about this easy fix on Whitney’s blog. Remember, when Etsy makes a tweak to their platform, as Whitney put it…

Real Marmalead Success Stories

Marmalead makes real tools for real entrepreneurs living out real dreams. That’s why we’re committed to providing only the very best in Etsy SEO. Everything in Marmalead is painstakingly tested to be useful or we don’t release it. But don’t take our word for it… hear from one of our 110,485 Marmapreneurs!


“I am stoked! I went to two days ago to try it out for free. I was simultaneously scouring FB for uplifting advice and stuff. So many people were raving about Marm that I decided to just get the Entreprenuer Plan and start really digging in. Yesterday, I started working on my SEO, beginning with Item 1. I was only able to complete the SEO for 3 listings total, but I figured it was a start. Last night I received an order for Item 1, the 1st item I tweaked – literally 2 hours after I fixed the listing!!!! My first sale in a while, as you can see by the snapshot. Thank you Richie Peplin and Gordon Hardy!!! You rock!!!”

-Teresa, Marmapreneur
Tap the button below for some more Marmalove! 

Navigating Etsy’s Stormy Seas

Like the moon changes the tides, Etsy is a platform that experiences new phases over time. And without a strong understanding of Etsy’s foundation, you’ll be sitting in water like a ship without a sail. Ready to take the wheel?
Your Skipper? Kara Buntin with A Cake to Remember. Your destination? Her FREE workshop aimed at giving you a thorough understanding of Etsy fundamentals, in less than a 3-hour tour. A skill as important as learning to tie a knot, this workshop is one you won’t want to miss!

What’s Trending on Pinterest?

478 million people use Pinterest every month to find ideas and inspire their next purchase. And if your product listings are trending in Pinterest search, their next purchase just might be from your shop! As we make our way into summer, expect to see more outdoor trends and ways to beat the heat. With Marmalead, you can easily see which keywords are HOT and which ones are on the rise! For more on Pinterest trends, head on over to

What’s HOT 🔥

What’s hot is what’s recent! Trends appear in music festival and scarf top outfits, as well as earrings and summer bucket lists! 

What’s on the Rise? ☝

What’s on the rise is showing consistent growth over time! Baggy clothes aesthetic follows suit with trending outfits, along with canvas drawings, clay trays, and ceramic paintings. 

Reach Your Goals With an Etsy Shop Checklist

Our Etsy shop checklist for June will remind you of warmer weather and make for hotter sales!* Get ahead this month when you implement these changes in your Etsy shop.

*Physical temperature of your Etsy sales will vary from product to product 😉

Selling in Your Underwear is Overrated

Last week, we asked our readers their favorite part about selling online. The results? It’s clear you’re not sitting around at home all day selling Etsy products in your underwear. However, the majority of our readers who responded to the poll do enjoy being their own boss and working whenever they want (62%)! 

Enough About Us, Let’s Hear About You

You hear a lot about what we like and which Etsy products we know are trending, but we don’t ask this question enough… what do you like? When you’re not spending all your time working in your own Etsy shop (you know who you are), what products do you find yourself browsing for and even purchasing from Etsy? This is an open-ended question, so let us know what you like, and we’ll share some of the most popular responses next week!

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