If your Etsy pricing strategy starts and ends with “materials cost + a little extra,” you’re almost certainly losing money on every sale. Here’s why.
Every Etsy sale involves multiple fees, and they stack up faster than most sellers expect. Between listing fees, transaction fees, processing fees, ads fees, and more—it can be overwhelming. So let’s break it down for you.
If you’re serious about running a profitable Etsy shop, you already know that fees eat into every sale. The question isn’t whether you’ll pay them, it’s whether you’ve actually done the math on what you keep after Etsy takes its cut.
How much you can make on Etsy still depends on one thing more than anything else: whether you treat it like a business.