How much you can make on Etsy still depends on one thing more than anything else: whether you treat it like a business.
If your Etsy listings are getting 50+ views a week but barely any sales, you don’t have a traffic problem—you have a conversion problem. And here’s the truth: improving your Etsy conversion rate is faster, cheaper, and more predictable than chasing more clicks.
One of the most frustrating experiences for Etsy sellers is getting clicks but no sales. You’ve done the SEO work. Your product starts showing up in search. Traffic begins to flow but nobody is buying. On the surface, everything looks right—so what’s the problem? Here’s how the algorithm really works.
Etsy SEO means optimizing your listings so shoppers can find your products when searching for them online. And a solid SEO strategy is one of the most effective ways to bring more organic traffic to your Etsy shop. To improve your Etsy SEO in 2026, follow these 10 simple steps.