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Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.

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August 4, 2021

Rise and shine! This week, we find out if you’re enjoying The Squeeze, we share some of the most popular Etsy keywords for craft supplies, Richie eats some more gross stuff, and Facebook takes aim at eCommerce!

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A Message From the Editors

Hey there! We can’t thank you enough for being a subscriber to The Squeeze. We have loads of fun putting this newsletter together each week, and we truly hope it brings value to you and all of our readers!

Before you keep reading though, we’d like to ask for a quick favor. Our goal is to tailor the content of this newsletter to the folks who read it every week, and to do that, we’d like some input from you. We’ve put together a brief survey where you can let us know all about what you think of our little newsletter. We hope you can take a quick second to let us know how we’re doing! And as always, thanks for reading and enjoy the rest of The Squeeze!

Dylan from Marmalead

A look at earnings: Etsy’s quarterly earnings presentation is tomorrow. Are you continuing to work from home? Here’s what you can expect.

A closer look: Before Etsy’s earnings call tomorrow, here’s a look at their ownership structure.

Not a good look: Former eBay employees cyberstalked a Massachusetts couple back in 2019. The couple speaks out about the disturbing events that took place.

Most Popular Keywords for Etsy Craft Supplies in 2021

Etsy, etsy, etsy. You’re the go-to online marketplace for all things hand-crafted… But sometimes I just need to add to my stock of craft supplies and a certain Michael has the hookup for me.

What’s that you say? I can buy my craft supplies from you? On Etsy? But what about my support for big corporations? You mean they’ll do just fine without me?

Yup, it’s true. Etsy is a great resource for purchasing the craft supplies you use right in your shop! If you’re not already buying your supplies there, give it a shot and support your fellow makers.

Now, if you’re in the business of selling craft supplies, this one’s for you. Whether you’re selling craft supplies to the everyday DIYer or other professional makers, it helps to use the right keywords for your listings. No doubt, Marmalead has you covered with effective keywords. But we’re also here to give you a little nudge and help get your creative juices flowing. We recently put together a list of some of the most popular keywords on Etsy in 2021, and now we’ve pulled out the most popular keywords related to craft supplies!

Side note: Knitting is this guy’s full-time job. If knitting is your niche, we think it should be your full-time job too.

Episode 2 – Is It Long Tail? The Etsy Keywords Game Show | The Jam

Step right up to another episode of “Is It Long Tail?” The Etsy keywords game show where we guess whether or not keywords are long tail on Etsy! Stick around to see if Richie knows his long tail keywords. If not, he’ll eat some pretty nasty stuff! 🤢

Richie has to guess whether a keyword is long tail or not based on just his gut. He has no information. Now, he does have three lifelines that he can use and we have ten keywords for him to guess.

Grab yourself a warm jar of mayonnaise and play along at home!

Real Marmalead Success Stories

Marmalead makes real tools for real entrepreneurs living out real dreams. That’s why we’re committed to providing only the very best in Etsy SEO. Everything in Marmalead is painstakingly tested to be useful or we don’t release it. But don’t take our word for it… hear from one of our 100K+ Marmapreneurs!

“Thank you once again Marmalead. I made the investment this month. After months of no sales, I followed your 1st level video so far. I made 3 $5 hat pattern sales in the last 3 days. Today I made 2 big sales. I’m so glad I made this investment.”

-Lenore, Marmapreneur

Tap the button below for some more Marmalove! 

Opportunity Knocks… Facebook’s at the Door

Annual eCommerce sales are on the verge of topping $1 trillion in the U.S. and Facebook is coming for a piece of the pie.

Facebook’s money maker has always been targeted ads. Ask yourself, how far do you have to scroll before an ad pops up in your news feed? And why is it that ads are always for something you were JUST talking about?? Personally, I never knew that I needed Nicolas Cage’s face all over my pants until a Wish ad on Facebook told me so… but that’s another story.

But now, Apple’s recent move to make it harder to target iPhone users with ads has Facebook searching for a different business model. A business model that they’ve already started dabbling in with Facebook Shops, and the same business model that Zuckerberg spent a good amount of time discussing during their recent earnings call. We’re talking eCommerce, baby!

Mark shares with investors on the call: Facebook wants to create “better experiences for people interacting with businesses” and they want to do this natively on their platform instead of remaining the catalyst they’ve always been. “We want to be the best place for businesses to grow. Our next phase is building out shops, [and] marketplace” Zuckerberg continues, “to create more native commerce experiences across our app.”

What this means for the future: Facebook might not be listening to your conversations through your iPhone, but they are listening to their wallets. And in 2021, the money is increasingly pointing towards eCommerce.

You’re Worth More Than $1 An Hour

Excuse me? You’re worth a lot more than $1 an hour. But if you’re underpricing your products, you’re undervaluing your work and making less money than you should.

If you’re putting in long hours, working hard, but not pocketing as much money as you’d hoped, then you need The Pricing Guide from our friends and affiliate partners over at A Cake To Remember.

The Pricing Guide is THE way to make sure you’re pricing your products like your bottom line depends on it (trust us, it does)!

Succeed on Etsy with Marmalead
Need help getting your products found on Etsy? Check out our FREE on-demand webinar to learn how.

7 Reasons You Want to Pause Netflix to Watch…
✔ Using Keyword Forecasts to maximize being found
✔ How to get your products found with real shopper keywords in 2021
✔ Using your listing grades to find opportunities
✔ Putting MarmaMeters to work
✔ Using Storm for brainstorming
✔ Comparison tool for narrowing down keywords
✔ Keyword Search tool for deeper research

The Bill Murray of Etsy Success

Marmalead is always there when you need us. We’re kinda like the Bill Murray of Etsy, always showing up, and always a good time. And while we’re always around, we want you to know that you can count on us to help you GROW your Etsy business.

And no, you can’t drink Michael Jordan’s Secret Stuff to grow your business and succeed on Etsy overnight.

Because success doesn’t happen overnight. When it comes to starting your own online business there’s a to-do list about a mile long. And even once you get up and running, that to-do list may change, but it doesn’t get any shorter.

So, who do you turn to when a question about your shop pops up? Online forums are great, but it can be a pain sifting through the misinformed opinions that follow Facebook groups around like the plague. 

So turn to us. Marmalead can help you, but you need to help us first. Those burning questions you posted on that forum last week? Submit them to us instead. Drop us a line about any question that comes to mind, and we’ll answer it during an upcoming video on our YouTube channel.

Not sure what to ask? Try this on for size.

Have a specific question related to your shop? Give us some background, and we’ll give you some direction.

Wondering if something you’ve read in another ecommerce forum is true? Reach out to us and we’ll work to get to the bottom of it with you.

Stressed out about the upcoming holidays? Let us know what’s on your mind and we’ll work through it together.

Need advice on where to take your shop from here? Tell us your story and we’ll share some tried and true examples from Etsy sellers just like you.

What’s Trending on Pinterest?

478 million people use Pinterest every month to find ideas and inspire their next purchase. And if your product listings are trending in Pinterest search, their next purchase just might be from your shop! For more on Pinterest trends, head on over to

What’s HOT 🔥

What’s hot is what’s recent! New trends emerge with ‘fall wedding ideas’ and ‘winter onederland party girl.’ Are your keywords up to date with the most recent trends?

What’s on the Rise? ☝

What’s on the rise is showing consistent growth over time! Trends continue for ‘baggy clothes aesthetic’ and show promising growth for ‘wedding guest dress.’

Shop Checklist for August!

We’re officially in August, which means summer is at its peak. But don’t let the waning heat get you down, the fall season isn’t far off now. Our August shop checklist has been designed with an abstract theme, as we begin to wind down during the last days of summer. We’re officially looking ahead to the upcoming months which will usher in fall and all things autumn. Remember, now is the time to start thinking ahead to the upcoming season change and the holidays it brings!

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