Ecommerce is tough, but we’re here to help.

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.

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July 14, 2021

Rise and shine! This week, makes waves with a recent acquisition, we look to help with your specific questions related to ecommerce in general, negative self-talk is so last decade, and social media for your Etsy shop is the game-changer right under your nose.

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Changing tides: signs a deal to be acquired by Thoma Bravo for $6.6B. Shares are up 68% since this time last week. “The e-commerce landscape is rapidly evolving and we look forward to partnering with the team to continue building on the Company’s leading position in e-commerce shipping solutions.” says Holden Spaht, a Managing Partner at Thoma Bravo.

Streaking: Shopify has recorded a strong streak of surpassing earnings estimates, but can they keep the streak alive? The Zacks Earning ESP sure looks positive. But, what is the Zacks Earning ESP you say? Here’s a totally non-boring video that explains it from a guy who isn’t named Zack.

In other news: Yes, Richard Branson flew along the edge of space. But the bigger news is no, he didn’t ride his bike to the space station. Virgin Galactic Holdings falls by 23% since the successful space flight.

Ecommerce is tough. We’re here to help.

We don’t need to tell you about the continuous rise in popularity of ecommerce because — let’s face it, the signs are all around us. More and more businesses are pushing for conducting sales online. And although it seemed unlikely a couple years ago, even more brick and mortar mom & pops are surviving though online marketplaces like Shopify and smaller Amazon-likes, like Sook.

And as the ecommerce landscape continues to grow, our team at Marmalead wants to make sure we continue to provide insightful and relevant content to our readers and viewers. So, we’re actively seeking your questions related to selling on Etsy, SEO, and ecommerce in general! Drop us a line, and we’ll cover your questions in one of our upcoming YouTube videos!

Not sure what to ask? Try this on for size.

Have a specific question related to your shop? Give us some background, and we’ll give you some direction.

Wondering if something you’ve read in another ecommerce forum is true? Reach out to us and we’ll work to get to the bottom of it with you.

Stressed out about the upcoming holidays? Let us know what’s on your mind and we’ll work through it together.

Need advice on where to take your shop from here? Tell us your story and we’ll share some tried and true examples from Etsy sellers just like you.

Breaking the Habit of Negative Self-Talk

Have you ever paid attention to the words you say to yourself on a daily basis? We all know that negative self-talk is neither productive nor helpful, but NOT talking negatively about ourselves is much easier said than done. Well today, we’re looking at some ways to stop your inner critic in its tracks when it’s being less than helpful.

How to Leverage Social Media for Your Etsy Shop | The Jam

Social media can be a simple and effective way to market your Etsy shop. Facebook, Instagram, Pinterest; your buyer is only a swipe and a tap away. This week on the Jam, we’re giving you some easy tips to turn your social media pages into a sales funnel for your Etsy shop! But what’s the catch? Social media isn’t as easy as you might think. Here are some not-so-obvious downsides to social media marketing that you may not have thought of:

1. It’s a time suck
2. You’ll (most likely) be starting at ground zero
3. It’s extra work on your plate
4. You’ll be a small fish in a big pond
5. You’re on social media to sell, but you can’t ALWAYS be selling
6. Follower burnout is real

Did we scare you away yet? If not, good! You’re one step closer to expanding your marketing operations 😎

Real Marmalead Success Stories

Marmalead makes real tools for real entrepreneurs living out real dreams. That’s why we’re committed to providing only the very best in Etsy SEO. Everything in Marmalead is painstakingly tested to be useful or we don’t release it. But don’t take our word for it… hear from one of our 100K+ Marmapreneurs!

“I keep telling everybody about your great program. I really had trouble before ‘getting it’ and you explain it so well with examples and your email course is so fantastic, short and sweet and to the point. Your competition has nothing on you :))”

-Liz, Marmapreneur

Tap the button below for some more Marmalove! 

100 Finalists | Etsy Design Awards

Etsy has shared the top 100 finalists for the 2021 Etsy Design Awards! Did your shop make the cut? Now that the finalists are live, you have the chance to vote for your favorite shop from now until July 20. Head to the link below, drop a favorite on their listing, and the top-voted finalist will be announce the People’s Pick Award.

All other finalists will be voted on by a team of Etsy judges. Good luck to all Etsy shops in the running!

Coaches: Why You Shouldn’t Live Without ‘Em

At the top tier of just about any sort of endeavor, you’ll find that the performers have coaches. Pianists, orators and athletes all have coaches. In fact, it would be weird if we heard of someone on stage or on the field who didn’t have one.” writes Seth Godin, blogger and founder of Akimbo and altMBA.

Seth, is of course, talking about the importance of coaches in the business world, and their role in shaping our successful habits, while elevating our work to the next level.

And while it’s true, you can achieve quite a lot in your business with nothing but gumption and some sweat equity, success can come a heck of a lot faster with a coach who knows what they’re doing. So, why hesitate to sign-up for a coach? After you’ve done your homework, read the reviews, memorized the money-back guarantees, what’s holding you back?

“It might be because having a coach might be interpreted as a sign of weakness.​ And what if we acknowledge our challenges but fail to overcome them?” writes Seth. And while there may be some truth to that statement, the other side of the coin could be you’re not forking away your hard-earned money to just anyone with a YouTube ad. And who can blame you?

Luckily, “coaching” comes in many shapes and sizes. Take Marmalead for example. There’s tons of free resources available on our blog and YouTube channel to help shape your ecommerce business. On top of that, we feature frequent content with industry professionals who have a proven track-record of offering free (and paid) workshops that bring results to real sellers like you. And while we don’t consider ourselves coaches, we’re all about helping online sellers achieve success in their business!

So browse through our resources, and if you need more help don’t be afraid to ask!

Mastering Amazon is Easier Than You Think

We get it. Learning the ins and outs of the Etsy marketplace takes more than enough time as it is. Who has the time to learn a new marketplace like Amazon Homemade? And it’s true, if you go in blind, you’ll be setting yourself up for long, painstaking hours, trying to learn what’s what on Amazon, but will you see a return on your investment and time? Maybe, or maybe not.

So, if you want to save time and learn how to sell on Amazon the right way, then this is the course for you. Mastering Amazon™ is a comprehensive program designed to optimize your Amazon business while helping you get consistent sales so you can increase your overall revenue without the constant hustle.

And what’s better? You’ll be learning from Dalia Abdalla, who made $631K selling on Amazon Handmade in 2020! Dalia is our friend and affiliate partner, who you’ll recognize from The Jam. But don’t take our word for it. See for yourself how this course has changed the lives of Etsy sellers like you. 

Succeed on Etsy with Marmalead
Need help getting your products found on Etsy? Check out our FREE on-demand webinar to learn how.

7 Reasons You Want to Pause Netflix to Watch…
✔ Using Keyword Forecasts to maximize being found
✔ How to get your products found with real shopper keywords in 2021
✔ Using your listing grades to find opportunities
✔ Putting MarmaMeters to work
✔ Using Storm for brainstorming
✔ Comparison tool for narrowing down keywords
✔ Keyword Search tool for deeper research

What’s Trending on Pinterest?

478 million people use Pinterest every month to find ideas and inspire their next purchase. And if your product listings are trending in Pinterest search, their next purchase just might be from your shop! For more on Pinterest trends, head on over to

What’s HOT 🔥

What’s hot is what’s recent! As summer trends reach their peak, winter and fall keywords are on the horizon. Trends like ‘fall wedding’ and ‘winter wedding ideas’ are already starting to emerge.

What’s on the Rise? ☝

What’s on the rise is showing consistent growth over time! Trends continue with crafts like ‘crotchet purse’ and ‘beaded rings.’ 

New Shop Checklist for July!

July’s checklist has been filled with important dates to help keep your shop on track in the following months! It’ll get you thinking ahead and help with implementing changes in your shop that reflect the change of the season.

The list has been designed with a funky tropical theme! We’re all about these hot days and yet, we’re looking ahead to the upcoming months which will usher in fall. Remember, now is the time to start thinking ahead to the upcoming season change and the holidays it brings!

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