Etsy improves Star Seller experience

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Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.

The Squeeze | Etsy’s enhancements to Star Seller, comparing similar Etsy tags, and the importance of hobbies outside of work… ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

August 27, 2021

Rise & Shine! This week we take a look at Etsy’s enhancements to Star Seller, compare similar Etsy tags, and talk about the importance of hobbies outside of work.

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Reader Responses

Etsy Star Seller Program: We asked our readers what they thought of Etsy’s new Star Seller Program, and the results are clear. With none of our readers having reached all of the minimum requirements, is becoming a Star Seller unobtainable?

Etsy’s received their fair share of feedback as well, so they’ve announced some recent changes to the program. More on that below.

eCommerce Markets

Self-Made Women: Former Square executive, Jacqueline Reses, becomes a billionaire as Square stock surges. Published as #30 in Forbes’ 2021 list of America’s Richest Self-Made Women, Reses’ net worth now surpasses the $1B mark.

Etsy’s CEO Say Whaaat? “We think Depop is potentially to Etsy like Venmo was to PayPal, a new way to shop for the new generation,” remarks Josh Silverman during this month’s earnings call. Did we hear that right? Take a look.

What’s New

Comparing Similar Etsy Tags | Episode 2

Would you rather? Be a millionaire stranded on a deserted island? Or make a modest living surrounded by friends and family? This week on the Jam we compared similar Etsy tags to help you understand our mindset when it comes to Etsy SEO. Are you ready for another episode of everyone’s second-favorite SEO game, “Would You Rather?”

Voodoo Doll > Creepy Doll
Lawn Ornament = Lawn Figurine
Wedding Bouquet ≠ Bridal Bouquet
Vintage Camera < Film Camera

Why Having a Hobby Outside of Etsy is Important

Take a chill-pill: Owning and operating an Etsy shop is stressful… but it’s important not to burn yourself out, especially with the upcoming holidays around the corner. Before you know it, you can find yourself working around the clock to fulfill orders, answer DMs, package products, create new products, and (let’s not forget) the all-important Etsy SEO.

Ya know what helps to unwind? A hobby outside of Etsy. Your business probably started as a hobby, let’s not forget the good times.

Talk To Us

Real Marmalead Success Stories

“For years I never got the hang of keywords for listings but, thanks to a friend sharing Marmalead, things are making a lot more sense. I typically create one of a kind pieces. If I’m not creating, I’m editing listings and trying to improve current photos of pieces in my shop.”

-Deborah, Marmaprenuer

↓ Tap for Love ↓

In Other News

Improving Your Star Seller Experience

Since Etsy introduced their new Star Seller program back at the end of July, they’ve received some scathing feedback from the Seller community. Don’t believe us? Just check out the comments section in their announcement. This is pretty tame compared to some other feedback we’ve seen.

The good news: Etsy’s not blind to feedback from their most important customers, the Seller community. They recently announced some clarifications and quality of life enhancements to Star Seller. And while these fixes address some of the concerns from Sellers, we won’t be surprised if Etsy announces more tweaks in the future. Here’s a quick look:

01. They’re no longer counting messages from Etsy admins as part of your overall message response rate.

02. Any second label associated with an order, such as a return or replacement label, will no longer be counted in your on-time shipping and tracking calculation.

03. A fix is in place for sellers in the UK who use Royal Mail. Tracked orders with Royal Mail should no longer negatively impact your shipping performance.

04. An opportunity to dig deeper into message response rates is in the works for sellers. You’ll soon be able to download a CSV that has more details about your message response rate, so you can better understand which messages are being counted as late.

Having technical issues with your Star Seller Dashboard? Stay up to date with Etsy’s fixes.

Etsy Design Awards Winners

Originality: The results are in for Etsy’s 2021 Design Awards! This year, the Design Awards truly showcased some one-of-a-kind pieces, the like that you can only find on a marketplace like Etsy. From modern art that doubles as functional furniture, to origami inspired handbags, you won’t find products like these anywhere else.

Take a look at these unique products to find inspiration for your OWN products!

What’s Trending?

What’s Trending on Pinterest

478 million people use Pinterest every month to find ideas and inspire their next purchase. Are your products trending on Pinterest right now? See the complete trending list with Marmalead.

What’s HOT 🔥 is what’s recently trending! Trends continue for ‘leather shorts outfit’ and shoot up for ‘boho living room,’ ‘craftsman style homes,’ and ‘fall hair colors.’  

What’s on the RISE ☝ is showing consistent growth over time! Trends are leveling out for ‘aesthetic nails’ and ‘art reference,’ while fluctuating for ‘ring tattoo’ and ‘bracelet.’

Tip of the Morning

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