Most Popular Beauty & Jewelry Keywords

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Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.

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July 7, 2021

Rise and shine! This month, two billionaires are on their way into space, Square has a target on its back, we share the most popular keywords for jewelry and beauty products, and we teach you how to be totally un-cheugy in order to reach Gen Z.

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Shopify on the Rise

Time to buy? Shopify has risen more than 800% in the last three years, but is it still worth a buy? Here’s three reasons you should think about it.

Heating up: Competition is heating up for Square, Inc. as Stripe and Paypal stake a claim in point of sale and portable card readers.

In other news: Amazon stock reaches an all-time high as Andy Jassy steps in as CEO. But where’s Jeff Bezos going? He’s launching himself into space in two weeks. And he’s not the only billionaire on the way into orbit. Here’s everything you need to know about the billionaire space race making history right now. 

The Most Popular Jewelry & Beauty Keywords on Etsy in 2021

Using the right keywords in your Etsy shop is vital to get the growth and success you deserve. But it requires a little research to find them, so what better place to start than Marmalead? Well, we did the research so you didn’t have to and pulled the most popular beauty and jewelry keywords on Etsy in 2021. Here they are!

Dalia Abdalla’s $631K Formula for Selling on Amazon Handmade | The Jam

This week on the Jam, we talked with Dalia Abdalla from The Handmade Mastermind about how she made $631K on Amazon Handmade in 2020 and how you can follow her exact four-step process to achieve amazing results for your business! Dalia’s four simple steps did wonders for her Amazon shop, but when it boils down to it, you can apply her process in any online marketplace to achieve greater results. Here’s her process in a nutshell:

Step-1 SEO Research
Step-2 Prepare & Optimize Listings
Step-3A Fulfillment by Amazon (not for everyone)
Step-3B Paid Ads
Step-4 Adjusting & Tweaking

Real Marmalead Success Stories

Marmalead makes real tools for real entrepreneurs living out real dreams. That’s why we’re committed to providing only the very best in Etsy SEO. Everything in Marmalead is painstakingly tested to be useful or we don’t release it. But don’t take our word for it… hear from one of our 110,485 Marmapreneurs!

“I signed up today, I tweaked a few things and I got my first non friend order!”

-Maria, Marmapreneur

Tap the button below for some more Marmalove! 

Gettin’ Cheugy With It

Who is Gen Z and why should you care? Typically the children of Millennials, Gen Z is a demographic for those born roughly between 1997-2012, making them about 9-24 years old. If the recent acquisition of Depop by Etsy tells us anything, it’s that Etsy is actively taking steps to reach this generation, and you should too. But don’t be so quick to close your Etsy shop and start selling your mom jeans on Depop – because that’s just cheugy.

Cheugy [ chew-gee ] – The opposite of trendy. Broadly describes someone who is out of date or trying too hard, This may include but not be limited to fashion, habits on social media, usage of slang, etc.

So, what does the New York Times say is un-cheugy? Thrifting, making your own clothes, handmade products, Levi’s jeans, Birkenstocks, and home decor not found at Target. Lucky for Etsy sellers, one-of-a-kind handmade products are decidedly very un-cheugy, which means more Gen Z-ers (also known as Zoomers) may start to find their way to the Etsy marketplace through Depop. Are the products you sell on Etsy cheugy? Or does Gen Z fit your target audience? The folks at GWI have prepared some very tangible data, all about the latest trends on Gen Z.

Mastering Amazon is Easier Than You Think

We get it. Learning the ins and outs of the Etsy marketplace takes more than enough time as it is. Who has the time to learn a new marketplace like Amazon Homemade? And it’s true, if you go in blind, you’ll be setting yourself up for long, painstaking hours, trying to learn what’s what on Amazon, but will you see a return on your investment and time? Maybe, or maybe not.

So, if you want to save time and learn how to sell on Amazon the right way, then this is the course for you. Mastering Amazon™ is a comprehensive program designed to optimize your Amazon business while helping you get consistent sales so you can increase your overall revenue without the constant hustle.

And what’s better? You’ll be learning from Dalia Abdalla, who made $631K selling on Amazon Handmade in 2020! Dalia is our friend and affiliate partner, who you’ll recognize from The Jam. But don’t take our word for it. See for yourself how this course has changed the lives of Etsy sellers like you. 

Succeed on Etsy with Marmalead
Need help getting your products found on Etsy? Check out our FREE on-demand webinar to learn how.

7 Reasons You Want to Pause Netflix to Watch…
✔ Using Keyword Forecasts to maximize being found
✔ How to get your products found with real shopper keywords in 2021
✔ Using your listing grades to find opportunities
✔ Putting MarmaMeters to work
✔ Using Storm for brainstorming
✔ Comparison tool for narrowing down keywords
✔ Keyword Search tool for deeper research

New Shop Checklist for July!

July’s checklist has been filled with important dates to help keep your shop on track in the following months! It’ll get you thinking ahead and help with implementing changes in your shop that reflect the change of the season.

The list has been designed with a funky tropical theme! We’re all about these hot days and yet, we’re looking ahead to the upcoming months which will usher in fall. Remember, now is the time to start thinking ahead to the upcoming season change and the holidays it brings!

What’s Trending on Pinterest?

478 million people use Pinterest every month to find ideas and inspire their next purchase. And if your product listings are trending in Pinterest search, their next purchase just might be from your shop! For more on Pinterest trends, head on over to

What’s HOT 🔥

What’s hot is what’s recent! Your buyers are getting ready for fall and winter. Are you?

What’s on the Rise? ☝

What’s on the rise is showing consistent growth over time! Trends continue with office outfits and desk pets.

No Love for Paper

When we asked our readers: “Rock, Paper, or Scissors?” the results were 50-50, rock and scissors. Here’s what your decision says about you. You can expect a tie-breaker in the near future. In the meantime, what’s the singular of scissors

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