New Shop Checklist for July

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.

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June 30, 2021

Rise and shine! This week, Etsy spends more money to make more money, Shopify and Amazon compete for more innovation through private developers, Facebook offers data on real humans, Pinterest wants to take it slow, and we’ve got a new monthly shop checklist and more of the most popular keywords on Etsy.

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Etsy Lines ’em Up & Knocks ’em Down

AcquisitionsEtsy is set to acquire Elo7, a privately held marketplace for unique, handmade items, ranked as a top 10 ecommerce site in Brazil. Following the recent acquisition of Depop for $1.625 billion, Etsy will acquire Elo7 for $217 million in cash.

Heating up: Small businesses continue to pivot to online marketplaces. Shopify and Amazon react in a race to bring more developers and future innovation to their platforms.

In other news: If you use Venmo for your side hustle it’ll soon cost more money out of your pocket. The new “goods and services” tag means more fees for small businesses like yours.

New Shop Checklist for July!

July’s checklist has been filled with important dates to help keep your shop on track in the following months! It’ll get you thinking ahead and help with implementing changes in your shop that reflect the change of the season.

The list has been designed with a funky tropical theme! We’re all about these hot days and yet, we’re looking ahead to the upcoming months which will usher in fall. Remember, now is the time to start thinking ahead to the upcoming season change and the holidays it brings!

Most Popular Home Decor Keywords on Etsy

Marmalead is a pretty powerful tool for finding out the ‘nitty gritty’ of Etsy keywords. So we recently spent some time looking at the bigger picture and pulled out some of the most popular keywords on Etsy in 2021. And while the first list focused mostly on holidays and gift-giving, we noticed there were a few specific categories that had loads of popular keywords as well. This next list focuses on some of the most popular keywords on Etsy for ‘Home Decor.’

WHY Etsy Shops Close and HOW to Avoid It | The Jam

We’ve seen many stories from new and seasoned Etsy shops as to why they decided to close up shop. If you’re in it for the long haul, our most recent episode of the Jam is for you! We discuss how to avoid closing the doors on your Etsy shop for good.

Real Marmalead Success Stories

Marmalead makes real tools for real entrepreneurs living out real dreams. That’s why we’re committed to providing only the very best in Etsy SEO. Everything in Marmalead is painstakingly tested to be useful or we don’t release it. But don’t take our word for it… hear from one of our 110,485 Marmapreneurs!

“Thank you! Your awesome tools help me reach people I’d never be able to reach otherwise.”

-Holly, Marmapreneur

Tap the button below for some more Marmalove! 

Facebook Reports on the Consumer Habits of Real Humans, Totally Not Robots

Facebook IQ released a new report detailing the changes in consumer habits since the start of COVID-19.

“Across the world, 81% of consumers say they’ve changed a shopping habit since the start of the pandemic, and 92% say they will continue this new behavior in the long-term.”

Facebook takes a deep dive into ecommerce with industry experts like Ankit Mehta from Accenture and Rachel Tipograph, founder and CEO of Mikmak. Here’s what they have to say at a glance:

Consumer’s desire for control expands beyond the relationship with the brand and has evolved into empowerment of choice. Brands should build consumer-centric relationships focused on the causes, ideas, and creators that are most meaningful to their audiences.

During the pandemic, 45% of people say that they shopped more with their smartphone. Currently, 66% of global online shoppers say their mobile device is quickly becoming their most important shopping tool.

62% of social media users say they’d like to communicate with a customer service representative through a messaging app.

Some 69% of global online shoppers feel more personally connected to brands that offer personalized content or deals, and 60% are interested in using a personalized shopping tab to discover tailored content.

51% of consumers surveyed get ideas on which products to shop for from celebrities and creators, and 45% of online shoppers globally say they want to buy products promoted by creators directly on social media.

Navigating Etsy’s Stormy Seas

Like the moon changes the tides, Etsy is a platform that experiences new phases over time. And without a strong understanding of Etsy’s foundation, you’ll be sitting in water like a ship without a sail. Ready to take the wheel?

Your Skipper? Kara Buntin with A Cake to Remember. Your destination? Her FREE workshop aimed at giving you a thorough understanding of Etsy fundamentals, in less than a 3-hour tour. A skill as important as learning to tie a knot, this workshop is one you won’t want to miss!

Pinterest’s Take? Take it Slow.

Faster isn’t always better. At least that’s the point Pinterest makes in a recent shopping study for fashion and beauty. They compare weekly Pinners to people on other platforms, and say that when people take at least a week to shop for something, they spend about 50% more $$$. But, what does this mean? The joy of shopping hasn’t gone away just because shopping is moving primarily online.

Slow ride, take it easy. While it’s true, you should always be closing, your buyers may not always be ready to make that purchase in your shop. Jim Habig from Pinterest says “shoppers miss browsing. They miss taking their time in stores: considering, looking, enjoying.” But how can you help your buyers enjoy the process of browsing on Etsy?

1. Your shop is an extension of your brand and buyers should be immersed in that sweet aesthetic. Browsing through Etsy listings can be fun when your product photos and items descriptions tell a story of who and what your shop stands for.

2. ​Product photos should first and foremost show your product in all its glory. But they should also show how people can enjoy your product. Don’t underestimate the importance of lifestyle photos that tell a story of how your products can be used in the real world.

3. Using social media to market your shop can help create a living and breathing life around your products. The last thing your products want to do is sit there on a shelf. In an upcoming Jam, we’ll be going into more detail about this, so stay tuned.

At the end of the day, the overwhelming majority of shoppers don’t know what they want when they make their first or even second search on Etsy. This is clear in our current blog series about the most popular Etsy keywords. So as they’re taking their time browsing each Etsy shop for an item they have in mind, what’s going to keep them focused on the listings in your shop?

Succeed on Etsy with Marmalead
Need help getting your products found on Etsy? Check out our FREE on-demand webinar to learn how.

7 Reasons You Want to Pause Netflix to Watch…
✔ Using Keyword Forecasts to maximize being found
✔ How to get your products found with real shopper keywords in 2021
✔ Using your listing grades to find opportunities
✔ Putting MarmaMeters to work
✔ Using Storm for brainstorming
✔ Comparison tool for narrowing down keywords
✔ Keyword Search tool for deeper research

What’s Trending on Pinterest?

478 million people use Pinterest every month to find ideas and inspire their next purchase. And if your product listings are trending in Pinterest search, their next purchase just might be from your shop! For more on Pinterest trends, head on over to

What’s HOT 🔥

What’s hot is what’s recent! Music festival outfits jumps in popularity, along with scarf top outfits and games for kids.

What’s on the Rise? ☝

What’s on the rise is showing consistent growth over time! Trends emerge for office outfits and beauty quotes for women, and remain consistent for baggy clothes and clay crafts.

A Question as Old as Time

This could be our most important reader poll yet. It’s a question that transcends time as we know it and could very well be the basis for all that you stand for. 

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