Marmalead

Conversion means converting your views into sales. The point is not necessarily more traffic – in fact, you can have less traffic but more sales if you have a high conversion rate. Conversion rate is the most powerful statistic you have in your shop because that’s where the rubber meets the road. The formula for […]

In this episode we talked to Kara Buntin from ACaketoRemember. Two years ago Kara made the transition from selling wedding cakes full time to selling DIY cake supplies on Etsy. Join us for an awesome chat where Kara covers time management, pivoting her product line the misguided belief in 99 cent pricing, delivering wedding cakes […]

In this episode, we discuss how to know when you should close your Etsy shop. When is the best time to move on? What do you need to focus on when you do? And how much traffic drives past the end of your driveway? Find out next on Etsy Jam! Why you should NOT close […]

In this episode, we talk about how you should put together your title and tags for the best SEO and which you should do first. We also discuss how the SEO grading in Marmalead works and what the TRUE meaning of keyword stuffing is. Spoiler alert – it has to do with turkey and gravy. […]