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Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.

The Squeeze | Adding up Etsy fees, ignoring PayPal’s price increase, what to do when sales are slow, and more! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

August 11, 2021

Rise & Shine! This week, we’re adding up Etsy fees, ignoring PayPal’s price increase, offering advice for when sales are slow, then taking a look at Xwalk and Etsy’s Star Seller Program.

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eCommerce Markets

Etsy’s Earnings: Etsy Marketplace Gross-Merchandise Sales hits $2.8 billion, up 14.2% year-over-year. More about Etsy’s second quarter results below.

Venmo ❤’s Cyrpto: Yesterday, Venmo launched a new feature for credit card holders that allows cash-back rewards in Bitcoin and other cryptocurrencies.

What’s New

Counting Etsy Fees + PayPal Price Change

Can you list all the Etsy fees that chip away at your bottom line? Listing fees, transaction fees, payment processing fees… whoa, this list is longer than my grocery list when my in-laws are in town. And with so many fees to keep in mind, it can be tough to keep track of these figures when coming up with your final sales price. Are you sure you’re making a profit? How many items do you need to sell to meet your sales goals?

The bottom line: If you find yourself asking these questions, we have the answer! We’ve created our very own
Etsy fee calculator to add up all those Etsy fees, so you don’t have to.

What about PayPal fees? That’s right, PayPal recently announced an increase in their payment processing fees. So how will this affect your shop? It won’t. Back in 2019, Etsy switched all of its sellers in eligible countries over to Etsy Payments, and did away with standalone PayPal accounts on their marketplace. So for now, you don’t need to worry about any new rate hikes from PayPal since Etsy handles the rate negotiations for their sellers. Just another perk of selling on the Etsy platform. Now back to those other fees…

Use our Etsy calculator to find out exactly how much money you’ll be making so you can continue to keep working hard to put food on your family.

10 Things You NEED to do When Sales Are Slow | The Jam

Just like all retail, every year you’re bound to have a slow season for Etsy sales. When things are busy in your Etsy shop, you’re thinking at a mile a minute and every little shop modification you know you NEED to make, just isn’t a priority over fulfilling orders. On the flip side, when things are slow you probably can’t remember everything that came to mind during your busy season… a conundrum, we know.

That’s why this week on the Jam, we’re talking about some things you can do right now during your slow season to be productive and better prepared for your busy season!

Real Marmalead Success Stories

Marmalead makes real tools for real entrepreneurs living out real dreams. That’s why we’re committed to providing only the very best in Etsy SEO. Everything in Marmalead is painstakingly tested to be useful or we don’t release it. But don’t take our word for it… hear from one of our 100K+ Marmapreneurs!

“Signed up for the new version and a first time user. I’m so thrilled with the amount of information available and am super enthusiastic to get started on optimizing both my shops. Thank you tremendously for sharing such valuable knowledge!!! :)”

-Healther, Marmaprenuer

↓ Double Tap for Love ↓

In Other News

Etsy Second Quarter Report

“Performance is quite remarkable” says Josh Silverman, CEO of Etsy, “when viewed in context of how dramatically the world changed.” 

While addressing Esty’s second quarter results for 2021, Silverman continues “It is deeply gratifying to me and our entire team that we are able to report strong year-over-year growth, with GMS and revenue up approximately 13% and 23% respectively. In fact, excluding facemasks, which were an important driver of the prior year period, second quarter GMS for the Etsy marketplace increased 31%.”


“We’re demonstrating just how many purchase occasions Etsy sellers can meet in truly delightful ways, attracting millions of new buyers and engaging our customers more than ever before.”

Silverman reflects on the “strategic acquisitions” of both Depop and Elo7 stating that they are now “focusing on integrating these exciting businesses into [Etsy’s] House of Brands.”

Etsy’s Xwalk & Star Seller Program

Wait, what? With names like Xwalk & Star Seller Program, you might think Etsy is planning their own reality show dance competition… sadly they aren’t. Still, if you’re an Etsy seller and you’re wondering how to get the “coveted” star badge, sweet dance moves won’t help.

But first, what is Xwalk? You may have noticed this term thrown around in Etsy’s recent quarterly report. Basically, it’s Etsy’s new search engine that gives machine learning a fancy name. With the Xwalk search engine in play, buyers are offered more relevant search results and recommendations on the Etsy homepage. Esty’s goal is to “make content more attractive and engaging to buyers” to keep them on the marketplace longer, and increase conversions for sellers.

Now, back to the Star Seller Program. Etsy’s goal with the Star Seller Program is to “celebrate the best in customer experience.” Basically, every 90 days, your Etsy shop can be audited by Etsy staff. If your shop is consistently performing well in the eye’s of your customers (we’re talking positive reviews, quick message response times, and on-time shipping among other minimum requirements), then you’ll have the chance to rep a fancy new badge like the town’s local sheriff. This is Etsy’s way of setting the bar for what a top-performing shop should look like.

You’re Worth More Than $1 An Hour

Excuse me? You’re worth a lot more than $1 an hour. But if you’re underpricing your products, you’re undervaluing your work and making less money than you should.

If you’re putting in long hours, working hard, but not pocketing as much money as you’d hoped, then you need The Pricing Guide from our friends and affiliate partners over at A Cake To Remember.

The Pricing Guide is THE way to make sure you’re pricing your products like your bottom line depends on it (trust us, it does)!

What’s Trending?

What’s Trending on Pinterest

478 million people use Pinterest every month to find ideas and inspire their next purchase. Are your products trending on Pinterest right now? See the complete trending list with Marmalead.

What’s HOT 🔥 is what’s recently trending! New trends emerge with ‘winter maternity outfits’ and ‘bedroom ideas aesthetic.’ Are your keywords up to date with the most recent trends?

What’s on the RISE ☝ is showing consistent growth over time! Trends are starting to show signs of popularity with ‘wedding guest dress’ and ‘beaded jewelry.’

August Shop Checklist

In case you missed it: It’s not too late to make some critical adjustments in your shop for the rest of August! Download your own shop checklist today.

Tip of the Morning

Don’t say “blah, blah, blah” when just “blah” will do. Talk less, smile more.

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