How many Etsy sellers to change a lightbulb?

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.

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June 16, 2021

Rise and shine! Yesterday, Etsy calls this year the summer of “pop!” with bold, playful patterns, like squiggles, fruit prints, and checkers. But who decides that this is what’s in. Fashion trends aren’t as complicated as you might think… here’s a brief history from Everyday Health.
“Fashion trends are influenced by popular figures in culture like celebrities, musicians and other high-profile individuals. Current fashion trends are often cyclical, taking cues from decades past and reworking them to fit within modern tastes. Clothing styles that were snubbed a decade ago are now enjoying a resurgence in popularity.”
Alright Etsy, you win this one.
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Etsy Stock: A Good Time to Invest?

Here’s what Seeking Alpha has to say:
  • ​Etsy released Q1 earnings on May 5th, 2021 and dove 14.5% due to slowing user growth and guidance for a significant revenue slowdown.
  • Investors recently became excited in Etsy again after the acquisition of Depop which targets Gen Z shoppers and the secondhand sales market in clothes, which are both growth areas.
  • Etsy continues to build customer experience features to retain as much of the pandemic-era surge in business as possible and turn those users into habitual buyers.
  • Despite the slowing user growth, Etsy had an excellent quarter by beating estimates on both the top and bottom lines.
  • Use the dip in Etsy’s stock price to initiate a position in Etsy or add to a position.

Get More Sales on Etsy With These Quick Fixes

It’s no surprise that the holidays are some of the busiest times of the year for an Etsy seller. And with Mother’s Day behind us and Father’s Day orders coming to an end, sales in your shop may start to lull. So, whether you’re a veteran or a newbie, here are some quick fixes to get you back on track.

The Jam – Hiring family for your Etsy shop? Watch this first!

Is it ever a good idea to have family or friends help you in your shop? It seems like a fantastic option, right? Well, this week on the Jam, we’re back with Dalia from The Handmade Mastermind, and we’re diving into family ties.

🚨 Spoiler Alert: Dalia says you shouldn’t hire family! But… her husband works in her Etsy shop, so how does SHE do it?

Real Marmalead Success Stories

Marmalead makes real tools for real entrepreneurs living out real dreams. That’s why we’re committed to providing only the very best in Etsy SEO. Everything in Marmalead is painstakingly tested to be useful or we don’t release it. But don’t take our word for it… hear from one of our 110,485 Marmapreneurs!


“I think I am figuring it out!!! I spent all day long working on SEO yesterday. I changed a LOT of keywords on listings and I have almost double my views today than my norm. 🙂 I still have some more listings to work on and I am hoping to get some new pictures on some of my listings this week. Thank you Marmalead. It is my favorite tool to help me improve my shop!! Also I love the podcast and this group!!”

-Sheena, Marmapreneur
Tap the button below for some more Marmalove! 

Fact Check: Reopening Brick & Mortar Means Online Sales Will Suffer

Not exactly. The team over at HubSpot recently conducted a survey, asking North American consumers, “Which best describes how you’ll shop once businesses fully reopen after COVID-19 shutdowns?” And the results are clear that online shopping will remain the popular choice. 35% of consumers stated they would continue to shop almost completely online and another 21% say they’ll do an equal mix of in-store and online shopping. On top of that, 18% of consumers stated they will primarily shop online but will shop in stores if they’re more convenient. With 74% of the average consumer doing their shopping online, what are you prepared to sell them in your Etsy shop?

The ‘Etsy of New England’ Returns

This weekend, the Boston Women’s Market will return to Somerville for its first live event since March 2020. The Market, dubbed by the Boston Globe as the ‘Etsy of New England’, will feature over 40 women-owned businesses, selling handmade and vintage items during this two day, in-person event. As events begin to resume all over the world, taking part in a craft market or vendor fair can be a fun way to get your products in the hands of consumers! While it’s true, no amount of SEO will help you during an outdoor market, having the opportunity to showcase your handmade products in person is a great way to learn which items catch the most attention, who your buyers might be, and so much more! Start by looking for a craft market in your area, or get with a group of local makers and create your own!

Just Like MasterChef, but for Etsy

The Etsy Design Awards are here! Starting this week, Etsy sellers can submit their most unique designs for a chance to win up to $20,000 cash, and a spot in an upcoming Etsy TV ad! With 10 categories to submit to (Art, Jewelry, and Vintage to name a few), there’s an opportunity for ANY Etsy shop to win. Judges will select four winners and 100 finalists to receive cash prizes, professional business mentorship from Etsy, and promotional opportunities through Etsy marketing. Submissions are open from June 14 through June 25 11:59 pm EST.

Succeed on Etsy with Marmalead

Need help getting your products found on Etsy? Check out our FREE on-demand webinar to learn how.

7 Reasons You Want to Pause Netflix to Watch…
✔ Using Keyword Forecasts to maximize being found
✔ How to get your products found with real shopper keywords in 2021
✔ Using your listing grades to find opportunities
✔ Putting MarmaMeters to work
✔ Using Storm for brainstorming
✔ Comparison tool for narrowing down keywords
✔ Keyword Search tool for deeper research

Navigating Etsy’s Stormy Seas

Like the moon changes the tides, Etsy is a platform that experiences new phases over time. And without a strong understanding of Etsy’s foundation, you’ll be sitting in water like a ship without a sail. Ready to take the wheel?
Your Skipper? Kara Buntin with A Cake to Remember. Your destination? Her FREE workshop aimed at giving you a thorough understanding of Etsy fundamentals, in less than a 3-hour tour. A skill as important as learning to tie a knot, this workshop is one you won’t want to miss!

What’s Trending on Pinterest?

478 million people use Pinterest every month to find ideas and inspire their next purchase. And if your product listings are trending in Pinterest search, their next purchase just might be from your shop! As we make our way into summer, expect to see more outdoor trends and ways to beat the heat. With Marmalead, you can easily see which keywords are HOT and which ones are on the rise! For more on Pinterest trends, head on over to

What’s HOT 🔥

What’s hot is what’s recent! Trends appear in sting bracelets and summer dinner recipes, as crafts and wedding makeup!

What’s on the Rise? ☝

What’s on the rise is showing consistent growth over time! Baggy clothes and clay continue to show a rise in popularity, along with jewelry photography and aesthetic pfp.

This Is What Dreams Are Made Of

Inspiration comes in many forms. From a simple walk out in nature to a verse in a new song by your favorite musician, you never know what will inspire you to create. We recently talked about the importance of keeping on your “creative blinders” in order to help you search for inspiration within yourself. But, even if you’re not out seeking inspiration, it can hit you when you least expect it. So, we want to know what inspires you. What gives you the urge and passion to create?

Reach Your Goals With an Etsy Shop Checklist

Our Etsy shop checklist for June will remind you of warmer weather and make for hotter sales!* Get ahead this month when you implement these changes in your Etsy shop.

*Physical temperature of your Etsy sales will vary from product to product 😉

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