Are you struggling to get more sales on Etsy? Whether you’re a veteran or a newbie, there are loads of reasons why your sales aren’t where you want them to be.
For most cases of dropped or stagnant sales, the solution is to simplify. That doesn’t mean you need to go back to square one, but a few simple and quick fixes are all that it takes.
K.I.S.S. Keep It Simple, Stupid.
If you’ve taken a deep, deep dive into your analytics, your tags, and how you structure your titles and are still not seeing results, take a step back and look at the bigger picture.
More often than not, the answer is right in front of you.
Level up your Photoshop skills
It’s one thing to snap a few pics for your product photos; it’s another thing to post great product photos that will get you sales.
The step in between that is where photoshop comes in.
Whether it’s removing some minor imperfections, bringing out one-of-a-kind details, fine-tuning the color, or removing backgrounds, Photoshop can help take your product photography to the next level. We know Photoshop has a pretty steep learning curve though, so we’ve included some alternative photo editing programs as well.
Build your shop aesthetic
Does a customer in your Etsy shop feel like they’re getting a unique shopping experience? Do your product photos reflect your brand and is your tone of voice consistent?
Simply put, what’s the ‘vibe’ of your Etsy shop? Is it a good one?
Creating an Etsy shop aesthetic is one of the more minor details that the pro-Etsy sellers pay close attention to. That’s because they want their customers to feel like they’re buying something from a genuine brand rather than ‘Etsy.’
Learn more: How to Create & Maintain an Etsy Shop Aesthetic
Review your market research to get more sales on Etsy
Chances are high that you did at least some product and market research before launching your Etsy shop.
If you didn’t, well, that may very well be the source of your struggling sales. But don’t fear – it’s never too late to do that research.
Sit down and take the time to assess your competitors. What do they do that you don’t? This action can help you reposition your brand or take on the competition directly.
Learn more: How to Do Etsy Market Research for your Products
Spend the time getting more reviews
Whether you’re Etsy, Amazon, Walmart, or any other online marketplace, positive reviews are worth their weight in gold.
Unfortunately, it’s not always easy to get positive reviews, as people only tend to leave reviews when they’re unhappy with something.
That being said, there are ways to incentivize happy customers to leave positive reviews. One of our recent articles takes a deep look at how to do precisely that.
Fine-tune your ad spend to get more sales on Etsy
Paid advertisements are a quick way to get your products seen and sold. But Etsy ads aren’t something you simply throw more money at to get better results. Well, they are, but you’ll soon find yourself going backward in terms of overall profit.
Kara Buntin has done some fascinating experiments with Etsy. In a recent episode of the Jam, we discussed some actionable ways you can squeeze more juice out of the money you’re spending on Etsy ads.
Learn more: Etsy Ads – Are They Worth It? With Kara Buntin
Focus on the right keywords
“mens wallet” or “wallets for men”?
“flamingo top” or “flamingo shirt”?
There’s more than just one way to describe your product, so there’s more than one keyword variation to help buyers find it. For example, do you opt for the keyword with high volume AND high competition, or the keyword that’s only kind of relevant to your listing but has moderate volume with little to no competition?
Finding keywords is only one step of the process. Picking the right ones and using them for the right products is a process that’s frequently done incorrectly or simply overlooked. And at the end of the day, this can leave you missing out on a lot sales.
Learn more: Help! Choosing Between Similar Etsy Keywords
Upgrade your branding
You just read about your Etsy store’s shop aesthetic, but how does that relate to your branding?
Simply put, your branding is the logo, typography, word choice, and color palette of your Etsy store, whereas your shop aesthetic is about how you present all these things in your Etsy store.
If you’re struggling with sales, your branding might not be up to scratch.
Consider fine-tuning your logo, using different colors, or finding a better way to present your product in a way that reflects your brand.
Learn more: Know Your Etsy Shop Branding Before You Open
Perfect your pricing to get more sales on Etsy
Your Etsy pricing doesn’t (and probably shouldn’t) have to be a race to the bottom. Still, offering the lowest price is the default way many sellers price their products, and it’s a guaranteed way to sell yourself short.
Get on top of your shipping
If you live in L.A., it will be quicker to send a product to San Fran than to send it to upstate New York.
And it’ll cost less, too.
Get on top of your shipping game and know precisely what each shipment costs. That way, you’ll be able to reflect the prices more accurately or have more of an idea of how much you need to absorb to offer free shipping.
Recently, Whitney from Small Shop Success let us in on a little tip she found with estimated shipping, which helped kick her sales back in gear during her busiest season.
Learn more: Etsy Shipping Costs and How to Calculate Them
This handful of tips to get more sales on Etsy should help point you in the right direction.
K.I.S.S. Keep It Simple, Stupid.
Employ this mindset and return to this list whenever you feel something isn’t working the way it should. Because, more often than not, you’re overthinking the problem.