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Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.



July 21, 2021

Rise and shine! This week, Marmalead needs your input, we found some more popular keywords for Etsy, you’re ready to sell on Amazon more than you think, and should you quit like everyone else?

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Changing tides: Square, Inc. announces banking services for small businesses as it continues growth beyond payment processing.

Dialing in: Can Shopify sets its sights to be worth more than Amazon by 2030? We’re unaware of any space voyages planned by Shopify CEO, Tobias Lütke.

In other news: Jeff Bezos is the second billionaire to reach space in the last two weeks. No, he didn’t ride his bike to the space station but did anyone see where he hitched his horse? The internet can’t stop talking about this space cowboy’s hat. Amazon stock closes at +$23.60 the day of the launch, and Jeff thanks Amazon shoppers for paying for his flight.

New Show, Who This?

Marmalead is working on a new opportunity for our followers to have their questions answered personally by our team! So, we’re actively seeking any specific questions you have related to selling on Etsy, SEO, and ecommerce in general. If you’d like to engage with us on more of a personal level, drop us a line and we’ll cover your questions in one of our upcoming YouTube videos!

Not sure what to ask? Try this on for size.


Have a specific question related to your shop? Give us some background, and we’ll give you some direction.

Wondering if something you’ve read in another ecommerce forum is true? Reach out to us and we’ll work to get to the bottom of it with you.

Stressed out about the upcoming holidays? Let us know what’s on your mind and we’ll work through it together.

Need advice on where to take your shop from here? Tell us your story and we’ll share some tried and true examples from Etsy sellers just like you.

Most Popular Entertainment Keywords on Etsy

We’re at it again! This time, we’ve got the most popular ‘entertainment’ keywords on Etsy in 2021. If you’re not using the right keywords in your Etsy shop, then you’re just not going to sell as much as you should be. Period. And knowing which keywords are the most popular for your market, is only part of the battle.

Where do you come up with your keywords? If you’re pulling them out of thin air, then you’re doing it all wrong. It takes time and research. Don’t worry though, we did the research for you (so you didn’t have to). These are some of the MOST popular entertainment keywords on Etsy in 2021.

3 Signs Your Etsy Shop Will Work on Amazon Handmade | The Jam

Here’s something you need to know. Etsy is not the only way to make money selling handmade products online in 2021. Is this a suprise to you? It shouldn’t be. There’s a lot of buzz in the Etsy space about Etsy vs. Amazon Handmade. Even if you’re not going from Etsy to Amazon and are just thinking about ecommerce in general, many folks wonder about where they should sell. Should I go to Etsy? Should I go to Amazon? Both? How do I know if I’m even ready to tackle this whole thing?

Take it from us, you’re ready. And if that’s not enough motivation, let Dalia Abdala tell you when you’re ready. She made $631K selling on Amazon Handmade in 2020, and she’s here to tell you how to do the same.

Succeed on Etsy with Marmalead
Need help getting your products found on Etsy? Check out our FREE on-demand webinar to learn how.

7 Reasons You Want to Pause Netflix to Watch…
✔ Using Keyword Forecasts to maximize being found
✔ How to get your products found with real shopper keywords in 2021
✔ Using your listing grades to find opportunities
✔ Putting MarmaMeters to work
✔ Using Storm for brainstorming
✔ Comparison tool for narrowing down keywords
✔ Keyword Search tool for deeper research

Everyone is Quitting. Should You?

Etsy is prepared to help you avoid going back to the office by sprucing up your home tech. Meanwhile, everyone else is making sure they never go back to the office by quitting their jobs, live on social media.

Why is everyone quitting? Usually when a record number of people are quitting their jobs, it’s a sign the economy is doing well. But with this past year in mind, the answer is probably more complicated than you think as more people than ever before are reexamining their lives.

One thing’s for sure, if you’re planning on quitting your job we know where you can earn a living.

Mastering Amazon is Easier Than You Think

We get it. Learning the ins and outs of the Etsy marketplace takes more than enough time as it is. Who has the time to learn a new marketplace like Amazon Homemade? And it’s true, if you go in blind, you’ll be setting yourself up for long, painstaking hours, trying to learn what’s what on Amazon, but will you see a return on your investment and time? Maybe, or maybe not.

So, if you want to save time and learn how to sell on Amazon the right way, then this is the course for you. Mastering Amazon™ is a comprehensive program designed to optimize your Amazon business while helping you get consistent sales so you can increase your overall revenue without the constant hustle.

And what’s better? You’ll be learning from Dalia Abdalla, who made $631K selling on Amazon Handmade in 2020! Dalia is our friend and affiliate partner, who you’ll recognize from The Jam. But don’t take our word for it. See for yourself how this course has changed the lives of Etsy sellers like you. 

Real Marmalead Success Stories

Marmalead makes real tools for real entrepreneurs living out real dreams. That’s why we’re committed to providing only the very best in Etsy SEO. Everything in Marmalead is painstakingly tested to be useful or we don’t release it. But don’t take our word for it… hear from one of our 100K+ Marmapreneurs!


Love this service, it has been invaluable to me and the development of my shop!”


-Fay, Marmapreneur

Tap the button below for some more Marmalove! 

What’s Trending on Pinterest?

478 million people use Pinterest every month to find ideas and inspire their next purchase. And if your product listings are trending in Pinterest search, their next purchase just might be from your shop! For more on Pinterest trends, head on over to marmalead.com/app.

What’s HOT 🔥

What’s hot is what’s recent! As summer trends reach their peak, winter and fall keywords are on the horizon. Trends like ‘fall baby shower ideas’ and ‘winter wedding ideas’ are already starting to emerge.

What’s on the Rise? ☝

What’s on the rise is showing consistent growth over time! Trends continue with crafts like ‘clay crafts’ and ‘music festival outfits.’

Shop Checklist for July!

July’s checklist has been filled with important dates to help keep your shop on track in the following months! It’ll get you thinking ahead and help with implementing changes in your shop that reflect the change of the season.

The list has been designed with a funky tropical theme! We’re all about these hot days and yet, we’re looking ahead to the upcoming months which will usher in fall. Remember, now is the time to start thinking ahead to the upcoming season change and the holidays it brings!

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