The (not so) simple life of an Etsy seller

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.

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June 2, 2021

Rise and shine! We’re halfway through 2021. How is your shop doing? We know you don’t want to think about it now, but summer will be over before you know it! In the back of your mind, start putting some ideas together for what the upcoming fall season will look like in your Etsy shop. Ecommerce is retail after all. And we’re pretty sure those big box stores break out the fall décor earlier every year! At the same time, don’t rush into it and enjoy your summer while it lasts 😎
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Shopify on the rise 

Although there hasn’t been much news specific to Shopify over the last several days, the software and technology space, in general, has seen renewed investor interest as it rises to $1,251 per share at market close on June 1.

Etsy Calls for Action on Sellers’ Privacy

This past weekend, Etsy reached out to US sellers to seek action against the INFROM Consumers Act proposed to congress back in March of 2020. Etsy Advocacy is asking sellers to help “stop an unvetted INFORM Act from passing in the 11th hour” that Etsy states would “require marketplaces like Etsy to collect, verify, and display sellers’ personal information (like your home address and phone number) on product listing pages.” At the time of this writing, the Etsy Advocacy website does not appear to be accepting submissions. But is there more to this story? eSeller365 asks if Etsy is “blatantly using language aimed to scare sellers into believing their personal details will be available for everyone to see online?”

Would you be comfortable sharing your personal details publicly on your Etsy listings?

The New & Improved Quick & Dirty Guide to SEO for Etsy

There are many guides and articles out there to help you perfect your SEO for Etsy, but none have as long of a name as this one 😄

But in all seriousness, we talk about SEO quite a bit and if you’re new to selling on Etsy it can be quite intimidating where to start. So we thought, “why not start with the basics!?” And that’s exactly what we had in mind when putting this handy guide together. If you’re following our Etsy 101 blog series, then this is the last stop aboard the Etsy success train, and it’s all about understanding Etsy keywords and SEO.

The Jam – Is It Long Tail? The game show where keywords matter!

With long tail keywords on your Etsy listings, you’ll receive better customers and a higher conversion rate! But, it’s not always obvious when you look at a keyword whether or not it’s long tail. Today, we’re playing by different rules on the Jam. Learn how to tell if a keyword is long tail with the hot new game show where contestants try to answer, “Is It Long Tail?” For every wrong answer, our contestant has to eat or drink something seriously unpleasant 🤢

Succeed on Etsy with Marmalead

Need help getting your products found on Etsy? Check out our FREE on-demand webinar to learn how.

7 Reasons You Want to Pause Netflix to Watch…
✔ Using Keyword Forecasts to maximize being found
✔ How to get your products found with real shopper keywords in 2021
✔ Using your listing grades to find opportunities
✔ Putting MarmaMeters to work
✔ Using Storm for brainstorming
✔ Comparison tool for narrowing down keywords
✔ Keyword Search tool for deeper research

What’s Trending on Pinterest?

478 million people use Pinterest every month to find ideas and inspire their next purchase. And if your product listings are trending in Pinterest search, their next purchase just might be from your shop! As we make our way into summer, expect to see more outdoor trends and ways to beat the heat. With Marmalead, you can easily see which keywords are HOT and which ones are on the rise! For more on Pinterest trends, head on over to

What’s HOT 🔥

What’s hot is what’s recent! Trends continue to emerge with baby shower game ideas and wedding nails – perfect for those event supply shops out there!

What’s on the Rise? ☝

What’s on the rise is showing consistent growth over time! Are you noticing the continuing trends with fashion, hair accessories, and baby shower ideas? Brace yourself for sales if your niche is on the rise!

The simple life of popular trends 

If you’ve been following our newsletter, you may have noticed a trend in recent trends 😏 Summer hair wraps, aesthetic hairstyles, summer dresses, clay planters. These ideas are definitely IN right now. Don’t believe us? Etsy recently announced a creator collaboration with Nicole Richie, and her vintage-inspired aesthetic looks strikingly familiar to what we’re noticing in recent Pinterest trends. Take a look at the complete limited edition collection designed by Richie, in partnership with a group of her favorite Etsy artisans. You never know where you’ll be able to draw inspiration from next!

Stuck in a rut? Dig your way out

Let’s talk shop. We’re halfway through 2021 and things are looking pretty good in your Etsy shop. Orders aren’t flying in – but hey, they’re steady and things could definitely be worse. So you compare your orders to last year (and even the year before) and yup, you’re selling about the same as you always have been around this time of year. You might be thinking “Hmm, it sure would be nice if sales picked up and my shop took off!” Well, it sounds to us like you’re stuck in a rut. Lucky for you, BigCommerce knows a thing or two about growing your bottom line and overcoming that plateau!
“One key difference that every brand executive should note: Amazon isn’t afraid to cast a wide net. It recognizes that growth isn’t only linear.”
How does this correlate to your Etsy shop? You too can cast a wider net like Amazon. And it starts with a little bit of market research to find out what buyers want. If your products aren’t as popular as you thought they’d be, take another look at your buyer profile and re-strategize your marketing efforts. To cast a wider net, you could consider offering a new take on the same product or by offering similar (but different) products in your Etsy shop. A good rule of thumb though, don’t stick with something that just isn’t working.

Real Marmalead Success Stories

Marmalead makes real tools for real entrepreneurs living out real dreams. That’s why we’re committed to providing only the very best in Etsy SEO. Everything in Marmalead is painstakingly tested to be useful or we don’t release it. But don’t take our word for it… hear from one of our 110,485 Marmapreneurs!


“Seriously – you guys need to raise the price of Marmalead! To use your ‘I don’t need to outrun the lion, I just have to outrun you’ analogy, what happens when all my competitors get their SEO act together? I want the Marmalead ‘running shoes’ all to myself. :)”

-Ed Marmapreneur
Tap the button below for some more Marmalove! 

The Art & Mastery of Instagram

Instagram’s a fine art that pays to master. If you want to drive more traffic to your shop, close your eyes, take a deep breath and be one with the Gram.
Your Sensei? Dave DeNard from AddToCart. With Dave’s workshop in Instagram Mastery, he’ll take you step by step through his strategies to drive more traffic to your shop and produce a higher income, more data, and more followers!

Reach your goals with an Etsy shop checklist

Our Etsy shop checklist for June will remind you of warmer weather and make for hotter sales!* Get ahead this month when you implement these changes in your Etsy shop.

*Physical temperature of your Etsy sales will vary from product to product 😉

Did you leave your job to sell on Etsy full-time?

57.1% of readers that responded to our survey say they left their job to sell full-time on Etsy and they’ve never looked back! The other 42.9% of our readers say they’re thinking about selling full-time in the future, but they’re just not ready to make the switch yet. Are you considering taking the plunge to full-time Etsy seller? Watch this before you do!

I prefer to work in my underwear

From being your own boss to working all day in your underwear (if you’re into that sorta thing), there are perks to working from home in an online marketplace. This week, we want to know what it is that keeps you going. Take the poll for yourself, then check back next week to see what out readers enjoy most!

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