The holiday season is one of the busiest and most profitable times of the year for Etsy sellers. But as shoppers seek unique and handmade items for gifts and seasonal decor, you’ll want to show up in their search results. And that means starting with products that shoppers are actively looking for. This Etsy product guide highlights the top selling holiday products—helping you boost your sales and attract holiday shoppers.
As the holiday season approaches, Etsy experiences a significant surge in sales. Just last year, the 2023 holiday period pushed fourth-quarter revenue to an all-time high of $842.3 million. This boost was driven by strong sales during Cyber Weekend and a heightened demand for personalized, handmade gifts that hold special meaning during the season of giving.
Items like engraved jewelry and custom home decor are also top sellers on Etsy, while trends this year include eco-friendly products, nostalgic decor, and cozy home essentials.
To meet the holiday demand and give shoppers what they’re after, sellers should adapt to growing trends. Try putting your own unique spin on one of these top selling holiday products.
Use this guide to develop new product ideas, then optimize your listings with the best Etsy tags for your target audience.
Understanding Holiday Trends on Etsy
To maximize your holiday products on Etsy, you’ll need to understand the trends driving buyer behavior. From colors, to materials, to how you market your products—if you’re stuck in last season, you could miss out on increased sales.
Here’s what to consider when brainstorming product ideas for the holiday season this year:
- Personalized Holiday Items: Custom ornaments, stockings, and holiday cards with names, dates, or family messages remain popular. They’re a go-to for any household.
- Nostalgic Decor: Vintage designs are in. Nostalgia-evoking holiday decorations bring memories of traditional Hallmark holidays.
- Cozy Home Essentials: Products that create warmth—like blankets, candles, and festive pillows—are top-sellers. Put your own unique flair on these everyday items.
- Festive Party Supplies: Holiday dinnerware, table settings, and party favors help shoppers plan gatherings in style. Get the party going in a way only you know how.
- Sustainable and Eco-Friendly Gifts: Shoppers increasingly prioritize sustainable gifts, such as reusable wrapping paper or eco-friendly packaging. Bonus points if you market this in your listings.
Staying on top of these trends and using tools like Marmalead to track seasonal keywords should be a priority this holiday season.
Top Selling Holiday Products on Etsy
The holiday season is one of the busiest and most profitable times for Etsy sellers, as shoppers seek unique and handmade items for gifts and seasonal decor. This guide highlights the top selling holiday products that will boost your sales and attract holiday shoppers.
Personalized Gifts
- Custom Holiday Ornaments: Offer personalized Christmas tree ornaments featuring family names, dates, or memorable designs.
- Engraved Jewelry: Necklaces, bracelets, and rings with custom engraving for names, initials, or meaningful messages make thoughtful gifts.
- Photo Frames and Albums: Custom photo frames and albums that can display special holiday moments or serve as personalized gifts.
- Sentimental Gifts: Custom memory boxes, family portraits, engraved jewelry—these items celebrate meaningful moments and hold a special place for Etsy shoppers during the holidays.
Gifts for Mom
- Personalized Jewelry: Create meaningful pieces like engraved lockets or birthstone necklaces that celebrate motherhood.
- Custom Recipe Books: Offer a beautifully designed book where families can preserve and pass down beloved recipes.
- Spa Gift Sets: Pamper her with handmade bath bombs, body scrubs, and scented candles for a relaxing experience.
Gifts for Dad
- Engraved Tools: Custom tools like hammers or pocket knives make practical, sentimental gifts.
- Personalized Grilling Gear: Aprons, cutting boards, and grilling sets with custom engravings.
- Custom Whiskey Glasses: Glasses with his name or a special message.
Gifts for Her
- Personalized Makeup Bags: Custom bags with her name or favorite quote.
- Custom Portraits: Hand-drawn or digital portraits celebrating moments or pets.
- Unique Jewelry: Statement earrings or minimalist rings that reflect her personal style.
Gifts for Him
- Leather Accessories: Personalized leather wallets, belts, or keychains.
- Custom Watches: Engraved watches featuring important dates or initials.
- Tech Accessories: Personalized phone cases, laptop sleeves, or charging stations.
Home Decor
- Holiday Wreaths and Garlands: Handmade wreaths and garlands featuring seasonal greenery, berries, and holiday ornaments are popular decor items.
- Seasonal Candles: Scented candles with holiday fragrances like pine, cinnamon, or peppermint are ideal for both decor and gifts.
- Customizable Holiday Signs: Wooden or metal signs with personalized holiday greetings or family names, perfect for decorating front doors or mantles.
Clothing and Accessories
- Holiday Themed Sweaters and T-Shirts: Offer festive clothing with holiday graphics or funny sayings, perfect for family gatherings or holiday parties.
- Winter Accessories: Cozy scarves, hats, and gloves in seasonal colors and patterns are practical yet stylish holiday gifts.
- Custom Pajama Sets: Matching family pajamas with holiday designs, perfect for Christmas Eve or morning traditions.
Holiday Party Supplies
- Custom Holiday Invitations: Offer digital or physical invitations for holiday parties, dinners, or gatherings with personalized touches.
- Holiday Table Settings: Holiday-themed napkins, table runners, and placemats featuring Christmas designs or winter motifs for festive dining tables.
- Holiday Party Favors: Small, customizable favors such as holiday-themed candles, soaps, or ornaments for guests to take home.
Craft Supplies
- DIY Holiday Decor Kits: Provide kits with all the materials needed to make festive decorations such as ornaments, garlands, or wreaths.
- Holiday Scrapbooking Supplies: Seasonal stickers, papers, and embellishments to help customers preserve holiday memories.
- Printable Holiday Craft Templates: Digital downloads for customers to create their own holiday crafts, such as card designs or tree ornaments.
Holiday Food Gifts
- Homemade Cookie Mix Jars: Offer premade cookie mix jars with instructions, great for easy holiday gifting.
- Artisan Chocolates and Sweets: Handmade holiday-themed chocolates or candies packaged in decorative boxes.
- Custom Mugs and Hot Cocoa Kits: Create sets with custom holiday mugs and hot cocoa mixes, perfect for cold winter nights.
Marketing Tips for Holiday Products on Etsy
- Seasonal SEO: Use relevant keywords like ‘personalized holiday gifts,’ ‘Christmas decor,’ and ‘holiday party supplies’ in your product titles and tags.
- Social Media Engagement: Share festive content showcasing your products in a holiday setting. Think a beautifully holiday decorated home or a sentimental gift-giving scenario.
- Promotions: Offer early bird discounts, bundle deals, and free shipping promotions to attract more holiday shoppers.
Over to You
The holiday season is an excellent opportunity for Etsy sellers to showcase their best products and reach a wide audience of gift-seeking shoppers. By offering personalized gifts, seasonal decor, and festive party supplies, you can make your shop the go-to destination for holiday essentials.
Optimize your listings, engage with customers, and tap into the holiday spirit to make this season your most successful yet.
Happy holidays and happy selling!
