Etsy SEO

Top Etsy Searches in 2023 with Popular Keywords

The top Etsy searches in 2023 prove to be filled with some of the most popular keywords on Etsy right now. From ‘wedding gifts’ to ‘car accessories,’ these keywords are some of the most searched Etsy terms with high engagement. Today, we’re taking a complete look at some of the most popular Etsy search terms to help you strategize your Etsy SEO.

Editor’s Note: We recently published an updated list of the top 500 Etsy keywords from 2022. Gain access to this updated list through the link below!

Marmalead’s list of the 500 most popular Etsy keywords from 2022 is an eye-opening look into the habits of Etsy shoppers everywhere.

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Get your copy from the link above and learn from our key takeaways.

A note about the top Etsy searches

Using trending keyword data, we recently compiled a detailed list of some of the top Etsy searches from 2023. This list highlights the popularity of holidays and celebrations, gift giving, home decor, beauty supplies, and many other popular product markets on the Etsy marketplace.

However, this list also highlights one important thing: Many Etsy searches are notably broad.

This suggests that shoppers often begin their journey without a specific item in mind, exploring listings through general keywords. As they familiarize themselves with the marketplace, their searches become more targeted.

Ultimately, this signifies the importance of incorporating long tail keywords in your Etsy listings.

Now, let’s explore the most sought-after Etsy searches in 2023.

top etsy searches vast and vague

Jump to a product category:

The top Etsy searches are highly competitive.

A quick glance at Marmalead will confirm the fierce competition surrounding these keywords. Why? Simply because they’re what everyone on Etsy is searching for.

This underscores the importance of selecting keywords with manageable competition. Fortunately, with Marmalead, you can access detailed keyword statistics to guide your strategy.

‘Home decor’ is one of the top Etsy searches in 2023, but there’s just way too much competition for this keyword to be beneficial on its own. Consider using a long tail alternative that describes a specific home decor style instead.

Marmalead offers a unique advantage for Etsy sellers: a projection of a keyword’s performance over the next 30 days. Every keyword search gives you insights into search volume, engagement, and competition.

Before integrating a keyword from the top Etsy searches into your shop, consult Marmalead for its potential performance. Often, opting for a long-tail alternative rather than the exact trending Etsy tag yields better long-term results.

Leveraging Long Tail Keywords from Descriptive Keywords

The top Etsy searches give insight into high-traffic keywords on Etsy. However, we’ve also included a section of descriptive keywords that reflects the preferences of the average Etsy shopper — invaluable data for any seller.

These descriptive keywords can help you narrow down to a specific product line within each category.

Take the keyword ‘coffee mug’ for instance. It’s popular because many shoppers are looking for coffee mugs on Etsy, but there’s also a glut of sellers offering them. So, how do you stand out?

The solution isn’t to avoid coffee mugs but to refine your approach by diving deeper into niche keywords.

Instead of offering generic coffee mugs, capitalize on trending terms like:

  • ‘Steampunk coffee mugs’
  • ‘Dinosaur coffee mugs’
  • ‘Vintage coffee mugs’

By honing in on specific niches and aligning your keywords accordingly, you can establish yourself as the premier Etsy shop in that product market.

Top Etsy Searches in 2023

Presenting our comprehensive roundup of some of the top Etsy searches of 2023:

Top Etsy searches for the holidays:

Top Etsy searches for holidays - Dad and daughter sitting around Christmas tree

Etsy is the go-to marketplace for sons, daughters, and gift-givers alike, especially for gifting holidays like Mother’s Day and Father’s Day. So it shouldn’t be surprising to see keywords relevant to these holidays on the list.

Some of the top Etsy searches for the holidays are:

  • Christmas Cards
  • Christmas Decorations
  • Christmas Gifts
  • Christmas Ornaments
  • Easter
  • Father’s Day
  • Father’s Day Gift
  • Halloween
  • Halloween Decor
  • Mother’s Day
  • Mother’s Day Gifts
  • Valentine’s Gifts for Him

Top Etsy searches for weddings & celebrations:

Top Etsy searches for wedding and celebrations - Woman at a party.

Everyone loves to celebrate, and any excuse will do. This is proven by the popularity of keywords related to everyday celebrations like these.

Here are some of the Etsy searches for weddings and celebrations:

  • Anniversary Gift for Him
  • Anniversary Gifts
  • Baby Blanket
  • Baby Onesie for Boys
  • Baby Registry
  • Baby Shower
  • Bachelorette Party
  • Birthday Card
  • Bridesmaid Gift
  • Bridesmaid Proposal
  • Bridesmaid Robes
  • Cake Topper
  • Engagement Gifts
  • Engagement Ring
  • Flower Girl Dress
  • Graduation Gift
  • Groomsmen Gifts
  • Wedding
  • Wedding Band
  • Wedding Cake Topper
  • Wedding Decor
  • Wedding Dress
  • Wedding Favors
  • Wedding Gifts
  • Wedding Guest Book
  • Wedding Invitation
  • Wedding Signs

Top Etsy searches for gift-giving:

Top Etsy searches for gift giving - Hand holding gift.

We’ve all got that special someone in our life. And our data proves that many people spoil their partner all throughout the year! But what’s even better, they choose to spoil them with products purchased on Etsy.

Here are some of the top Etsy searches for plain-old gift-giving:

  • Anniversary Gift for Him
  • Anniversary Gifts
  • Best Friend Gift
  • Boyfriend Gift
  • Bridesmaid Gift
  • Creative Personalized Gifts
  • Engagement Gifts
  • Gift Box
  • Gift for Her
  • Gift for Him
  • Gift for Men
  • Gift for Women
  • Gifts
  • Gifts for Her
  • Gifts for Him
  • Gifts for Men
  • Gifts for Mom
  • Graduation Gift
  • Groomsmen Gifts
  • Handmade Gift
  • Personalized Gift
  • Teacher Gifts
  • Wedding Gifts

Top Etsy searches for home decor:

Top Etsy searches for home decor - Empty living room with mid-century modern furniture.

Home decor is popular on Etsy, as Etsy is a great marketplace to find unique, one-of-a-kind products – the kind of products that make the inside of a house feel a little more special.

Here are some of the top Etsy searches for home decor products:

  • Baby Blanket
  • Bed Frame Queen
  • Bedside Tables
  • Blanket
  • Bookends
  • Books
  • Bunkbed
  • Candle
  • Coasters
  • Coffee Mug
  • Coffee Table
  • Curtains
  • Decor
  • Desk
  • Dining Chairs
  • Dining Room Set
  • Dining Room Table
  • Dining Set
  • Dining Table
  • Dining Table Set
  • Dried Flowers
  • Entryway Bench
  • Entryway Table
  • Floating Shelves
  • Furniture
  • Handmade Furniture
  • Home Decor
  • Knife
  • Lamp
  • Macrame
  • Macrame Wall Hanging
  • Magnifying Glass
  • Map of Europe
  • Map of Florida
  • Map of US
  • Map of USA
  • Metal Wall Art
  • Mirror
  • Mugs
  • Neon Sign
  • Printable Wall Art
  • Queen Bedframe
  • Room Decor
  • Rugs
  • Solid Wood Desk
  • Stained Glass
  • Starbucks Cup
  • Tapestry
  • Toddler Bedding
  • Tumbler
  • Vase
  • Wall Art
  • Wall Clock
  • Wall Decor
  • Wallpaper
  • Water Bottle
  • Wicker Chair
  • Wreath

Top Etsy searches for outdoor & gardening:

Top Etsy searches for outdoor and gardening - Potted plants in the corner of room.

Outdoor and gardening are home decor products you use to decorate the outside of your house. Here are some of the top Etsy searches in this category:

  • Begonia
  • Gate
  • Hemp Seeds
  • Planter
  • Plants
  • Succulents
  • Terrarium

Top Etsy searches for pet supplies:

Top Etsy searches for pet supplies - Dog holding a stick.

Pet lovers rejoice! Etsy is a great place to purchase most of your pet supply needs. Here are some of the top Etsy searches related to pets:

  • Adopt a Pet
  • Cat
  • Dog
  • Dog Bandana
  • Dog Collar
  • Dog Tag

Top Etsy searches for beauty products:

Top Etsy searches for beauty products - Jewelry and perfume sitting on dresser.

Beauty products on Etsy include items like scrubs, cosmetics, face masks, moisturizers, bath accessories, and so on. But this category also contains cosmetics for men, including beard oils and waxes.

Here are some of the top Etsy searches for beauty products:

  • Aloe Vera
  • Press On Nails
  • Soap

Top Etsy searches for jewelry:

Top Etsy searches for jewelry - Hand holding ring.

Etsy is home to many jewelry brands making it one of the most popular product categories on the marketplace. High-quality, handmade pieces made by life-long artisans are commonly sold on the platform.

Here are some of the top Etsy searches for jewelry:

  • Bracelet
  • Charms
  • Choker
  • Crystal Necklace
  • Ear Cuff
  • Earrings
  • Emerald Ring
  • Engagement Ring
  • Gold Earrings
  • Gold Necklace
  • Gold Ring
  • Handmade Jewelry
  • Hoop Earrings
  • Initial Necklace
  • Jewelry
  • Jewelry Box
  • Men’s Bracelet
  • Men’s Ring
  • Moonstone Ring
  • Name Necklace
  • Necklace
  • Necklaces for Women
  • Nose Ring
  • Opal Ring
  • Pearl Necklace
  • Personalized Jewelry
  • Ring Box
  • Rings
  • Rings for Women
  • Silver Rings
  • Sterling Silver Ring
  • Stud Earrings

Top Etsy searches for electronics & accessories:

Top Etsy searches for electronics - Woman using cellphone while searching on laptop.

Electronics and accessories include tech products, cases, and more! Here are some of the top Etsy searches for electronics and accessories:

  • Apple iPhone 11
  • Apple Watch Band
  • Apple Watch Series 3
  • Apple Watch Series 4
  • Camera Strap
  • Car Accessories
  • Galaxy Note 10+
  • iPhone 6+
  • iPhone 7+
  • iPhone 7 Plus
  • iPhone 8+
  • iPhone 8 Plus
  • iPhone 11
  • iPhone 11 Pro Max
  • Keycaps
  • Mouse Pad
  • Phone Case
  • Samsung Galaxy Note9
  • Smartphone

Top Etsy searches for toys & games:

Top Etsy searches for toys and games - Small wooden animal toys.

From custom board games to customized versions of toys you grew up playing with, there’s a little something in this category for everyone.

Here are some of the top Etsy searches for toys & games:

  • Cards
  • Dice
  • DnD Dice
  • Fidget Spinner
  • Games for Kids
  • Hand Spinner
  • Hand Spinner Toy
  • Lego
  • Lightsaber
  • Slime

Top Etsy searches for existing IP:

Before we go on, the following keywords are flagged as potential copyright headaches for your Etsy shop. That’s because these keywords are all related to existing intellectual property. And while it’s true that these are some top Etsy searches, they may be more trouble than they’re worth if you’re caught with a copyright claim against your shop.

Disclaimer: This list is for educational purposes only, and we don’t condone the use of these keywords:

  • 21 Savage
  • Alan Walker
  • Alice in Wonderland
  • Allen Edmonds
  • Animal Crossing
  • Baby Yoda
  • Batman
  • Brawl Stars
  • BTS
  • Dark Souls
  • Diary of a Wimpy Kid
  • Disney Ears
  • Disney Shirts
  • Doctor Who
  • Dungeons and Dragons
  • Fallout
  • Final Fantasy
  • Fortnite
  • Game of Thrones
  • Godzilla King of the Monsters
  • Goldisocks
  • Harry Potter
  • Into the Spiderverse
  • Kingdom Hearts
  • Lord of the Rings
  • Luigi
  • Magnum PI
  • My Hero Academia
  • Naruto
  • Nintendo Switch
  • Overwatch
  • Panic! at the Disco
  • Pokemon
  • Rick and Morty
  • Sailor Moon
  • Skyrim
  • Smash Bros
  • Smashing Pumpkins
  • Star Trek
  • Star Wars
  • Star Wars: The Last Jedi
  • Steven Universe
  • Stranger Things
  • Teletubbies
  • Totoro
  • True and the Rainbow Kingdom
  • Valorant
  • Wheel of Fortune
  • When Calls the Heart
  • Winnie-the-Pooh
  • Zelda

Top Etsy searches for clothing:

Top Etsy searches for clothing - Woman browsing clothing racks.

Jackets, t-shirts, vintage styles, tops, and pretty much any other type of clothing you can think of.

Here are some of the top Etsy searches for clothing:

  • Baby Onesies for Boys
  • Dress
  • Flower Girl Dress
  • Hoodie
  • Kimono
  • Linen Dress
  • Lingerie
  • Men’s Suit
  • Prom Dress
  • Shirt
  • Socks
  • Sweatshirt
  • T-Shirt
  • Vintage Clothing
  • Vintage T-Shirt
  • Women’s Clothing

Top Etsy searches for accessories:

Top Etsy searches for hats - hats lining the walls.

Accessories include hats, wallets, and other everyday carry items. Here are some of the top Etsy searches for accessories:

  • Badge Reel
  • Corset
  • Enamel Pin
  • Face Mask
  • Fursuit
  • Hats
  • Iron-On Patch
  • Keychain
  • Lanyard
  • Laurel
  • Mask
  • Masque Lavable
  • Patches
  • Pins
  • Sunhats Women
  • Wallet
  • Watch

Top Etsy searches for bags and purses:

Top Etsy searches for bags and purses - Tote bags hanging on the walls.

Here are some of the top Etsy searches for bags and purses:

  • Backpack
  • Bag
  • Hand Bags
  • Leather Bag
  • Tote Bag

Top Etsy searches for shoes:

Top Etsy searches for shoes - kids shoes with charms.

Here are some of the top Etsy searches for shoes:

  • Air Force 1
  • Air Jordan 1
  • Croc Charms
  • Shoes
  • Slippers

Top Etsy searches for craft supplies:

Top Etsy searches for craft supplies - Women crafting on tabletop.

Craft supplies are a broad topic to condense into one category. Etsy craft supplies can offer a comprehensive list of products, from scrapbooking and stamping to flower arranging and sewing.

Here are some of the top Etsy searches for craft supplies:

  • 5 Minute Crafts
  • Amigurumi
  • Beads
  • Crochet
  • Crochet Pattern
  • Cross Stitch
  • Cross Stitch Pattern
  • Dupercut
  • Embroidery
  • Embroidery Designs
  • Embroidery Kit
  • Fabric
  • Resin
  • Snap On
  • Yarn

Top Etsy searches for paper & party supplies:

Top Etsy searches for paper and party supplies - Man using ruler to draw on paper.

Paper and party supplies include invitations, journaling supplies, and stickers. Here are some of the top Etsy searches for paper and party supplies:

  • Birthday Card
  • Bookmark
  • Bullet Journal
  • Business Cards
  • Journal
  • Laptop Stickers
  • Notebook
  • Parchment
  • Planner
  • Planner Stickers
  • Stamps
  • Stickers
  • Thank You Cards
  • Timeline
  • Washi Tape

Top Etsy searches for digital downloads:

Top Etsy searches for digital downloads - Woman doing graphic design on laptop.

Selling digital downloads on Etsy is a business venture that’s exploded in popularity over the last several years. With virtually everything online, cheaper access to digital design tools has given the most aspirational designers an outlet to monetize their skills.

Here are some of the top Etsy searches for digital downloads:

  • Clipart
  • Digital Art
  • Digital Download
  • Digital Planner
  • Digital Prints
  • Lightroom
  • Logo
  • Logo Design
  • Printable
  • Resume Template
  • SVG
  • SVG Files
  • SVG Files for Cricut
  • Twitch Emotes

Top Etsy searches for art:

Top Etsy searches for art - Man painting in his studio.

From wall art to sculptures, Etsy is full of artistic sellers with beautiful products for sale. Here are some of the top Etsy searches for art:

  • Art
  • Art Prints
  • Custom Portrait
  • Painting
  • Photography
  • Posters
  • Pottery
  • Prints

Top Etsy searches for descriptive keywords:

Top Etsy searches for descriptive keywords - Woman reading the back description of a book.

Descriptive keywords on Etsy are keywords that shoppers use in Etsy search but they’re not exactly narrowing their search down to a specific product. These keywords are broad, but they could be a perfect niche for you to consider for your products.

Here are some of the top Etsy searches that include descriptive keywords:

  • 3D Printed
  • ABC
  • Alabama
  • Alcohol
  • Anime
  • Australia
  • Baby
  • Baby Girl
  • Baby Registry
  • Beaver
  • Bed and Breakfast
  • Bill of Rights
  • Black Lives Matter
  • Boho
  • Brexit
  • Cement
  • Coffee
  • Cosplay
  • Crohn’s Disease
  • Declaration of Independence
  • Digital
  • DnD
  • Do It Yourself
  • Dragon
  • Georgia
  • Georgia Bulldogs
  • Glitter Limes
  • Goth
  • Handmade
  • Harry and Meghan
  • Harry Styles
  • Jacksonville Jaguars
  • Jaguar
  • Janis Joplin
  • Junkyard
  • Kawaii
  • Leather
  • Lord and Taylor
  • Love Quotes
  • Love Yourself
  • Lumber
  • Maid
  • Mail
  • Malaysia
  • Malta
  • Man
  • Mazda CX 5
  • Mermaid
  • Mid-Century Modern
  • Minimalist
  • Music
  • Outdoor
  • Personalized
  • Pour Some Sugar on Me
  • Self Care
  • Skull
  • Smoking
  • SNL
  • Solar
  • Sonic Drive-In
  • Statue of Liberty
  • Steampunk
  • Supernatural
  • Taylor Swift
  • Telecaster
  • The Bold and the Beautiful
  • The Daily Wire
  • The Irishman
  • The New York Times
  • The Office
  • The Young and the Restless
  • Tiefling
  • Tiger King
  • Town of Salem
  • Turks and Caicos
  • Unicorn
  • University of Arizona
  • Vegan
  • Vietnam War
  • Viking
  • Vintage
  • What a Onederful World
  • What Does the Fox Say
  • Witch
  • Witchcraft
  • Wood
  • Work from Home

Over to you

There you have it! We’ve presented a comprehensive roundup of 2023’s top Etsy searches. Tapping into these prevalent search trends offers an excellent opportunity to align your offerings with customer interests. Leveraging these insights can substantially boost your shop’s visibility and, consequently, your sales.

Are any of these products or variations already a part of your shop? We’d love to hear about your experiences in the comments section below!

As always, happy selling!

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3 replies on “Top Etsy Searches in 2023 with Popular Keywords”

This is awesome, thanks for putting this together. In the IP-infringement section, I was wondering whether “kawaii” and “k-pop” really belong there. My understanding is that these are general terms, though someone could use them with specific anime names or K-pop groups, which would flag IP issues. Hopefully I’m not missing something, because I use “kawaii” a lot.

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