Etsy SEO

Top Etsy Searches in 2024 with Popular Keywords

The top Etsy searches in 2024 prove to be filled with some of the most popular keywords on Etsy right now. From ‘wedding gifts’ to ‘car accessories,’ these keywords are some of the most searched Etsy terms with high engagement. Today, we’re taking a complete look at some of the most popular Etsy search terms to help you strategize your Etsy SEO.

A note about the top Etsy searches

Using trending keyword data, we recently compiled a detailed list of some of the top Etsy searches from 2024. This list highlights the popularity of holidays and celebrations, gift giving, home decor, beauty supplies, and many other popular product markets on the Etsy marketplace.

However, this list also highlights one important thing: Many Etsy searches are notably broad.

This suggests that shoppers often begin their journey without a specific item in mind, exploring listings through general keywords. As they familiarize themselves with the marketplace, their searches become more targeted.

Ultimately, this signifies the importance of incorporating long tail keywords in your Etsy listings.

Ready to explore the most sought-after Etsy searches in 2024? Jump straight to the list or keep reading to understand how the top searches can help you optimize your own Etsy listings.


top etsy searches vast and vague

Why Etsy shoppers start with broad search terms

Etsy shoppers often start with broad searches simply because they may not know exactly what they want and are open to exploring different options.

This could be because they’re shopping for someone else and using the search bar to learn what’s available on the marketplace. Or it could be because they simply don’t know where to start when it comes to finding something that interests them.

Either way, when shoppers start with broad search terms, they use Etsy as a discovery tool to browse a range of products and ideas that might inspire their final choice.

How shoppers use Etsy search to find products

The average Etsy shopper might begin their search with a broad keyword from this list. Something like “necklace.” The results will show a wide range of styles, materials, and prices. As they browse, they’ll naturally filter down their options by clicking on listings with specific attributes like material, price, style, etc.

Top Etsy Searches: Etsy seller jotting down product notes in front of laptop.

Etsy’s algorithm tracks what catches a shopper’s eye and makes suggestions for products and related searches to further guide them by showing similar items. If, for example, the shopper shows interest in silver jewelry or sea-themed designs, Etsy might start suggesting more specific items like “silver starfish necklace.”

The search narrows from “necklace” to “silver starfish necklace” as the shopper identifies their interests through the listings they engage with. Ultimately, their final decision will be based on a combination of product attributes, craftsmanship, price, and seller reliability.

This journey from a broad to a specific search shows Etsy’s role as both a marketplace and a discovery tool, guiding consumers to find precisely what they’re looking for. Even if they don’t know what that is yet.

Why long tail keywords are important on Etsy

Long tail keywords play a major role on Etsy because they bridge the gap between broader searches and a shopper’s specific interests.

When an Etsy customer starts with a broad term like “necklace,” they’re at the beginning of their discovery journey, not yet sure of the exact product they want. As they interact with various listings, their search terms naturally become more refined based on their specific preferences and the products Etsy serves up.

This typically leads the shopper to go back to the Etsy search bar with a more specific search term in mind. And these specific searches are often long tail keywords—like “silver starfish necklace”—which are highly targeted and less competitive, making them valuable for sellers aiming to capture the attention of ready-to-buy customers.

Customers hone in on long tail keywords during their discovery phase, leading to higher conversion rates because they address a specific need or desire. For Etsy sellers, using long tail keywords in their listings means they can better connect with shoppers who have a clear intent to purchase, reducing the noise of more generic searches and increasing visibility among their target audience.

Why top Etsy searches are so competitive

A quick glance at Marmalead will confirm the fierce competition surrounding these keywords. Why? Simply because they’re what everyone on Etsy is searching for.

This underscores the importance of selecting keywords with manageable competition. Fortunately, with Marmalead, you can access detailed keyword statistics to guide your strategy.

Marmalead offers a unique advantage for Etsy sellers: a projection of a keyword’s performance over the next 30 days. Every keyword search gives you insights into search volume, engagement, and competition.

‘Home decor’ is one of the top Etsy searches in 2024, but there’s just way too much competition for this keyword to be beneficial on its own. Consider using a long tail alternative that describes a specific home decor style instead.

Before integrating a keyword from the top Etsy searches into your shop, consult Marmalead for its potential performance. Often, opting for a long tail alternative rather than the exact trending Etsy tag yields better long-term results.

Leveraging long tail alternatives from the top Etsy searches

The top Etsy searches give insight into high-traffic keywords on Etsy. However, we’ve also included a section of descriptive keywords that reflects the preferences of the average Etsy shopper — invaluable data for any seller.

These descriptive keywords can help you narrow down to a specific product line within each category.

Take the keyword ‘coffee mug’ for instance. It’s popular because many shoppers are looking for coffee mugs on Etsy, but many sellers are also offering them. So, how do you stand out?

The solution isn’t to avoid coffee mugs but to refine your approach by diving deeper into niche keywords, also known as long tail alternatives.

Instead of offering generic coffee mugs, capitalize on trending terms like:

  • ‘Steampunk coffee mugs’
  • ‘Dinosaur coffee mugs’
  • ‘Vintage coffee mugs’

By honing in on specific niches and aligning your keywords accordingly, you can establish yourself as the go-to Etsy shop in that product market.

And with all that out of the way, it’s time to take a look at some of the top Etsy searches from 2024.

Top Etsy Searches in 2024

Jump to a product category:

Top Etsy searches for the holidays:

Top Etsy searches for holidays - Dad and daughter sitting around Christmas tree

Etsy is the go-to marketplace for sons, daughters, and gift-givers alike, especially for gifting holidays like Mother’s Day and Father’s Day. So it shouldn’t be surprising to see keywords relevant to these holidays on the list.

Some of the top Etsy searches for the holidays are:

  • Christmas
  • Christmas Cards
  • Christmas Decorations
  • Christmas Gifts
  • Christmas Ornaments
  • Christmas Shirt
  • Christmas Stocking
  • Christmas SVG
  • Christmas Sweatshirt
  • Easter
  • Fall Decor
  • Father’s Day
  • Halloween
  • Halloween Costumes
  • Halloween Decor
  • Halloween Shirt
  • Holiday Decor
  • Mother’s Day
  • Mother’s Day Gift
  • Ornaments
  • Valentine Gift
  • Valentine Shirt
  • Valentine’s Day
  • Valentine’s Gift For Him

Top Etsy searches for weddings & celebrations:

Top Etsy searches for wedding and celebrations - Woman at a party.

Everyone loves to celebrate, and any excuse will do. This is proven by the popularity of keywords related to everyday celebrations like these.

Here are some of the Etsy searches for weddings and celebrations:

  • Baby Shower
  • Bachelorette Party
  • Cake Topper
  • Wedding
  • Wedding Cake Topper
  • Wedding Decor
  • Wedding Dress
  • Wedding Favors
  • Wedding Gift
  • Wedding Guest Book
  • Wedding Invitation
  • Wedding Invitations
  • Wedding Signs
  • What A Onederful World

Top Etsy searches for gift-giving:

Top Etsy searches for gift giving - Hand holding gift.

We’ve all got that special someone in our life. And our data proves that many people spoil their partner all throughout the year! But what’s even better, they choose to spoil them with products purchased on Etsy.

Here are some of the top Etsy searches for plain-old gift-giving:

  • Anniversary Gift For Him
  • Anniversary Gifts
  • Best Friend Gift
  • Boyfriend Gift
  • Bridesmaid Gifts
  • Engagement Gifts
  • Gift Box
  • Gifts
  • Gifts For Boyfriend
  • Gifts For Dad
  • Gifts For Her
  • Gifts For Him
  • Gifts For Men
  • Gifts For Mom
  • Gifts For Newborn
  • Gifts For Women
  • Groomsmen Gifts
  • Handmade Gift
  • Home Gift
  • Housewarming Gift
  • Personalized Gift
  • Teacher Gifts

Top Etsy searches for home decor:

Top Etsy searches for home decor - Empty living room with mid-century modern furniture.

Home decor is popular on Etsy, as Etsy is a great marketplace to find unique, one-of-a-kind products – the kind of products that make the inside of a house feel a little more special.

Here are some of the top Etsy searches for home decor products:

  • Apron
  • Baby Blanket
  • Bed Frame Queen
  • Bedding
  • Blanket
  • Bookends
  • Bunkbed
  • Map Of Florida
  • Map Of USA
  • Mirror
  • Mugs
  • Neon Sign
  • Quilt
  • Room Decor
  • Rug
  • Solid Wood Desk
  • Candle
  • Ceramic Mug
  • Coasters
  • Coffee Mug
  • Coffee Table
  • Copper Kitchen Molds
  • Curtains
  • Custom Neon Sign
  • Custom Portrait
  • Cutting Board
  • Desk
  • Desk Mat
  • Dining Chairs
  • Tapestry
  • Tumbler
  • Vase
  • Wall Clock
  • Wall Decor
  • Dining Room Table
  • Dining Set
  • Dining Table
  • Entryway Bench
  • Entryway Table
  • Floating Shelves
  • Furniture
  • Handmade Furniture
  • Home Decor
  • Knife
  • Lamp
  • Lighting
  • Wallpaper
  • Water Bottle
  • Wicker Chair
  • Wreath

Top Etsy searches for outdoor & gardening:

Top Etsy searches for outdoor and gardening - Potted plants in the corner of room.

Outdoor and gardening are home decor products you use to decorate the outside of your house. Here are some of the top Etsy searches in this category:

  • Laurel
  • Planter
  • Plants
  • Solar
  • Succulents
  • Terrarium

Top Etsy searches for pet supplies:

Top Etsy searches for pet supplies - Dog holding a stick.

Pet lovers rejoice! Etsy is a great place to purchase most of your pet supply needs. Here are some of the top Etsy searches related to pets:

  • Cat Collar
  • Dog Collar
  • Dog Tag
  • Pet Portrait

Top Etsy searches for beauty products:

Top Etsy searches for beauty products - Jewelry and perfume sitting on dresser.

Beauty products on Etsy include items like scrubs, cosmetics, face masks, moisturizers, bath accessories, and so on. But this category also contains cosmetics for men, including beard oils and waxes.

Here are some of the top Etsy searches for beauty products:

  • Aloe Vera
  • Hair Accessories
  • Nails
  • Press On Nails
  • Soap

Top Etsy searches for jewelry:

Top Etsy searches for jewelry - Hand holding ring.

Etsy is home to many jewelry brands making it one of the most popular product categories on the marketplace. High-quality, handmade pieces made by life-long artisans are commonly sold on the platform.

Here are some of the top Etsy searches for jewelry:

  • Bracelet
  • Choker
  • Crystal Necklace
  • Ear Cuff
  • Earrings
  • Engagement Ring
  • Gold Earrings
  • Gold Necklace
  • Gold Ring
  • Handmade Jewelry
  • Hoop Earrings
  • Initial Necklace
  • Jewellery
  • Jewelry
  • Jewelry Box
  • Locket
  • Mens Bracelet
  • Mens Rings
  • Name Necklace
  • Necklaces For Women
  • Nose Ring
  • Opal Ring
  • Pearl Necklace
  • Personalized Jewelry
  • Rings
  • Rings For Women
  • Silver Rings
  • Sterling Silver Ring
  • Stud Earrings

Top Etsy searches for electronics & accessories:

Top Etsy searches for electronics - Woman using cellphone while searching on laptop.

Electronics and accessories include tech products, cases, and more! Here are some of the top Etsy searches for electronics and accessories:

  • Apple iPhone 11
  • Apple Watch Band
  • Apple Watch Series 3
  • Apple Watch Series 4
  • Artisan Keycap
  • Car Accessories
  • Custom Keycaps
  • Galaxy Note 10+
  • iPhone 6+
  • iPhone 7+
  • iPhone 8+
  • iPhone Case
  • iPhone 11+
  • iPhone 11 Pro Max
  • Keycaps
  • Mouse Pad
  • Phone Case
  • Phone Charm
  • Samsung Galaxy Note9
  • Smartphone

Top Etsy searches for toys & games:

Top Etsy searches for toys and games - Small wooden animal toys.

From custom board games to customized versions of toys you grew up playing with, there’s a little something in this category for everyone.

Here are some of the top Etsy searches for toys & games:

  • Dice
  • Dice Tray
  • DnD Dice
  • Fidget Spinner
  • Hand Spinner
  • Miniatures
  • Puzzle

Top Etsy searches for existing IP:

Before we go on, the following keywords are flagged as potential copyright headaches for your Etsy shop. That’s because these keywords are all related to existing intellectual property. And while it’s true that these are some top Etsy searches, they may be more trouble than they’re worth if you’re caught with a copyright claim against your shop.

Disclaimer: This list is for educational purposes only, and we don’t condone the use of these keywords:

  • 21 Savage
  • Animal Crossing
  • Arby’s
  • Baby Yoda
  • Barbie
  • Bath and Body Works
  • Batman
  • Brawl Stars
  • BTS
  • Chick Fil A
  • Christopher and Banks
  • Crate and Barrel
  • Dark Souls
  • Diary of a Wimpy Kid
  • Disney
  • Disney Ears
  • Disney Shirts
  • Dungeons and Dragons
  • Fallout
  • Forever 21
  • Fortnite
  • Game of Thrones
  • Genshin
  • Gucci
  • Harry and Meghan
  • Harry Potter
  • Harry Styles
  • Hello Kitty
  • Into The Spiderverse
  • Jacksonville Jaguars
  • Janis Joplin
  • Jos A Bank
  • Lego
  • Lord and Taylor
  • Lord of the Rings
  • Louis Vuitton
  • Macy’s
  • Marvel
  • Nike
  • One Piece
  • Overwatch
  • Panic! At The Disco
  • Pier 1
  • Pokemon
  • Rick and Morty
  • Sailor Moon
  • Skyrim
  • Smash Bros
  • Smashing Pumpkins
  • SNL
  • Spiderman
  • Star Wars
  • Stranger Things
  • Studio Ghibli
  • Taylor Swift
  • Taylor Swiftie Merch
  • Teletubbies
  • Tiger King
  • True and The Rainbow Kingdom
  • Valorant
  • Victoria’s Secret
  • Vivienne Westwood
  • Wheel of Fortune
  • When Calls The Heart
  • Winnie The Pooh
  • Zelda

Top Etsy searches for clothing:

Top Etsy searches for clothing - Woman browsing clothing racks.

Jackets, t-shirts, vintage styles, tops, and pretty much any other type of clothing you can think of.

Here are some of the top Etsy searches for clothing:

  • Baby Onesies for Boys
  • Bikini
  • Bridesmaid Robes
  • Clothing
  • Corset
  • Dress
  • Embroidered Sweatshirt
  • Funny Shirt
  • Fursuit
  • Graphic Tees
  • Handmade Clothing
  • Hoodie
  • Kimono
  • Leather Jacket
  • Lingerie
  • Mens Clothing
  • Prom Dress
  • Shirt
  • Socks
  • Sweater
  • Sweatshirt
  • T Shirt
  • Womens Clothing

Top Etsy searches for accessories:

Top Etsy searches for hats - hats lining the walls.

Accessories include hats, wallets, and other everyday carry items. Here are some of the top Etsy searches for accessories:

  • Accessories
  • Badge Reel
  • Enamel Pin
  • Hat
  • Keychain
  • Lanyard
  • Leather Wallet
  • Mask
  • Masque Lavable
  • Patch
  • Patches
  • Pins
  • Scarf
  • Sword
  • Wallet
  • Watch

Top Etsy searches for bags and purses:

Top Etsy searches for bags and purses - Tote bags hanging on the walls.

Here are some of the top Etsy searches for bags and purses:

  • Backpack
  • Bag
  • Ita Bag
  • Leather Bag
  • Makeup Bag
  • Tote Bag

Top Etsy searches for shoes:

Top Etsy searches for shoes - kids shoes with charms.

Here are some of the top Etsy searches for shoes:

  • Air Force 1
  • Croc Charms
  • Shoes
  • Slippers
  • Sneakers

Top Etsy searches for craft supplies:

Top Etsy searches for craft supplies - Women crafting on tabletop.

Craft supplies are a broad topic to condense into one category. Etsy craft supplies can offer a comprehensive list of products, from scrapbooking and stamping to flower arranging and sewing.

Here are some of the top Etsy searches for craft supplies:

  • Amigurumi
  • Beads
  • Canvas
  • Charms
  • Crochet
  • Crochet Pattern
  • Cross Stitch Pattern
  • DIY Crafts
  • Dupercut
  • Embroidery Designs
  • Embroidery Kit
  • Fabric
  • Laser Engraving Bundle
  • Lumber
  • Macrame
  • Magnifying Glass
  • Patterns
  • Resin
  • Sewing Patterns
  • STL
  • Templates
  • Washi Tape
  • Wood
  • Yarn

Top Etsy searches for paper & party supplies:

Top Etsy searches for paper and party supplies - Man using ruler to draw on paper.

Paper and party supplies include invitations, journaling supplies, and stickers. Here are some of the top Etsy searches for paper and party supplies:

  • 2024 Calendar
  • Advent Calendar
  • Birthday Card
  • Book
  • Bookmark
  • Bridesmaid Proposal
  • Bullet Journal
  • Business Cards
  • Calendar
  • Cards
  • Coloring Book
  • Coloring Pages
  • Journal
  • Laptop Stickers
  • Mail
  • Notebook
  • Parchment
  • Planner
  • Planner Stickers
  • Stickers
  • Thank You Cards
  • Timeline

Top Etsy searches for digital downloads:

Top Etsy searches for digital downloads - Woman doing graphic design on laptop.

Selling digital downloads on Etsy is a business venture that’s exploded in popularity over the last several years. With virtually everything online, cheaper access to digital design tools has given the most aspirational designers an outlet to monetize their skills.

Here are some of the top Etsy searches for digital downloads:

  • Canva Template
  • Clipart
  • Digital Art
  • Digital Download
  • Digital Planner
  • Digital Print
  • Digital Prints
  • Digital Products
  • Ebook
  • Lightroom
  • Lightroom Presets
  • Logo
  • Logo Design
  • Malta
  • Mockup
  • Notion Template
  • PNG
  • Print On Demand
  • Printable Wall Art
  • Printables
  • Resume Template
  • SVG
  • SVG Files
  • Twitch Emotes
  • Twitch Overlay
  • VTuber
  • VTuber Model

Top Etsy searches for art & collectibles:

Top Etsy searches for art - Man painting in his studio.

From wall art to sculptures, Etsy is full of artistic sellers with beautiful products for sale. Here are some of the top Etsy searches for art:

  • Art
  • Art Prints
  • Metal Wall Art
  • Painting
  • Posters
  • Pottery
  • Prints
  • Stained Glass
  • Wall Art
  • Wall Art Prints

Top Etsy searches for spirituality & religion:

Spirituality products on the Etsy marketplace make up a wide range of items designed to enhance personal growth, support religious practices, or aid in meditation and mindfulness.

Here are some of the top Etsy searches for spirituality and religion:

  • Bloodstone Cabochon
  • Crystals
  • Tarot
  • Tarot Cards
  • Tarot Deck

Top Etsy searches for vintage:

Vintage products on Etsy make up a large category, and they all have one thing in common: they’re products from a different time. According to Etsy, they should be at least 20 years old.

Here are some of the top Etsy searches for vintage products:

  • Fire King
  • Vintage T-Shirt

Top Etsy searches for descriptive keywords:

Top Etsy searches for descriptive keywords - Woman reading the back description of a book.

Descriptive keywords on Etsy are keywords that shoppers use in Etsy search but they’re not exactly narrowing their search down to a specific product. These keywords are broad, but they could be a perfect niche for you to consider for your products.

Here are some of the top Etsy searches that include descriptive keywords:

  • 3D Printed
  • ABC
  • Alabama
  • Alcohol
  • Anime
  • Baby
  • Bed and Breakfast
  • Boho
  • Brexit
  • Cat
  • Coffee
  • Cosplay
  • Custom
  • Declaration of Independence
  • Decor
  • Digital
  • DnD
  • Do It Yourself
  • Dog
  • Dragon
  • Embroidery
  • Furry
  • Georgia
  • Goth
  • Handmade
  • Jaguar
  • Kawaii
  • Kitchen
  • Leather
  • Love Quotes
  • Lucky
  • Magnum PI
  • Malaysia
  • Man
  • Mid-Century Modern
  • Minimalist
  • Music
  • Mynata
  • Mystery Box
  • Outdoor
  • Personalized
  • Photography
  • Poe Some Sugar On Me
  • Snap On
  • Statue of Liberty
  • Steampunk
  • Turks and Caicos
  • Twitch
  • Unicorn
  • University of Arizona
  • Vietnam War
  • Viking
  • Vintage
  • Witch
  • Work From Home
  • Y2K
  • Yoga

Over to you

There you have it! We’ve presented a comprehensive roundup of 2024’s top Etsy searches. Tapping into these prevalent search trends offers an excellent opportunity to align your offerings with customer interests. Leveraging these insights can substantially boost your shop’s visibility and, consequently, your sales.

Are any of these products or variations already a part of your shop? We’d love to hear about your experiences in the comments section below!

As always, happy selling!

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.


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3 replies on “Top Etsy Searches in 2024 with Popular Keywords”

This is awesome, thanks for putting this together. In the IP-infringement section, I was wondering whether “kawaii” and “k-pop” really belong there. My understanding is that these are general terms, though someone could use them with specific anime names or K-pop groups, which would flag IP issues. Hopefully I’m not missing something, because I use “kawaii” a lot.

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