Etsy SEO Changes 2018

Etsy SEO Changes 2018

Etsy SEO Changes 2018 is here! Etsy has just released a shiny new SEO guide. In this jam, we cover three key takeaways from this guide and what they mean to you as an Etsy seller. We also discuss changes to Marmalead to help you maximize Etsy’s new suggestions and get ahead of your competition. Continue reading to learn more about how you can have Etsy shop success with Marmalead!

Etsy SEO changes 2018

The first thing: Renewing Listings


The first takeaway we’re going to chat about has to do with renewing listings. Etsy is now suggesting that sellers optimize their listings for conversion rather than spending time on renewing them. They even mention that you’re probably not going to see a whole lot of benefit from renewing your listings anymore. In the past, if you had your SEO teed up and you were picking the right keywords, just by spending a little money and renewing a listing, you got a nice little bump in visibility. You could move up a little bit in search results and be seen by more people.

That now seems to have slipped by the wayside. Some people have reported that they’re not seeing that same impact of renewing listings. Etsy is now confirming this. They’re saying that they don’t really want you to lean on that anymore.

A side note

First, we’ll cover the three key points in the Etsy Guide. Then, we want to take you through some changes that we’ve made inside of Marmalead. We want to do this to make sure you guys are taking full advantage of these new guidelines from Etsy.

Etsy SEO changes 2018

The second thing: Title Length

The next thing that Etsy talks about in their guide is title length. Etsy gives you 140 characters for your titles, but it sounds like they don’t want you to necessarily use all 140 characters of your title. They say that although it’s important to be descriptive and use relevant keywords and phrases, sellers should strive for titles that are short, concise, easy to read, and that effectively describe the item. This is news to us as they haven’t really gone so far as to recommend that titles be short and concise before. Obviously, it makes good sense to have an easy to read title for shoppers who are visiting your listings. But, the idea that they’re hoping that titles are short and concise is a new one.

Etsy SEO changes 2018

The third thing: Long Tail Keywords

Another main thing that they talked about in the guide is a focus on long tail keywords. This is kinda a buzzword that’s been thrown around quite a bit lately. People have known that it’s good to target longtail keywords. You might not be getting as many views from using longtail keywords, but the quality of views that you’re going to get should increase. Your conversion rate should see an increase as well. This is the first time, however, that Etsy has officially said, “Hey guys! You should be focusing on longtail keywords!” They said it makes a lot more sense to focus on these longtail keywords instead of trying to compete for more popular generic searches like “jewelry” or “bracelet”.

Etsy SEO changes 2018

Back to the first: Renewing Listings

Let’s go back to the first change we talked about which is renewing listings. We want to share some of the changes that are live right now in Marmalead to help you maximize these suggestions that Etsy is making.

Bye bye birdie

For renewing listings, given that this is something that Etsy is saying doesn’t have the same impact as it did before, what we’ve done inside of Marmalead is to remove renewal recency from being a factor in your grades. Previously in Marmalead, if you went into your listing and then went to your listing detail view, there was a bar that showed you how recently that listing was renewed. As time went on the bar would continue to go down the longer the time between renewals went. This would actually hurt your grade because we knew that Etsy liked to see fresh listings. Hey, good news! That bar is now gone and it is no longer included in how we are grading listings inside of Marmalead.

All about that shipping, bout that shipping, no renewing

Etsy SEO changes 2018

Another change you’ll notice for renewing listings inside of Marmalead is on the search results page. In the past, if you did a keyword search in Marmalead, in the section where you see high-level data there was a box that showed average renewals. This would share with you the results that came back from Etsy and their API regarding how often on average those listings were being renewed. But since Etsy is moving away from renewals as a factor in optimization, that information is now gone and we have replaced it with percent free shipping because we know that Etsy is encouraging sellers to use free shipping.

So, at a glance, you can see for that keyword landscape what percentage of those are offering free shipping. Etsy breaks down shipping by country, so we’re showing shipping where it’s being shipped to the country of origin. For example, if it’s made in the US it’s being shipped in the US and shipping is free. We’re not going to indicate if it’s being made in the US and being shipped to Canada because that’s international shipping and of course that will cost money. We’re limiting this right now to items that have free shipping when they’re shipped within the country where they’re made.

Back to the second: Title Length

Etsy SEO changes 2018

The next big thing we covered in the guide was title length. Again, this is the first time Etsy has gotten into the game of suggesting shorter and concise titles. So, how are we addressing this inside of Marmalead? One of the things we’re allowing you to do now is to quickly spot check your titles for mobile viewing on each of your listings. If you have used the Etsy mobile app to shop on Etsy before, you’re familiar with the fact that titles are cut off quite a bit. If I do a search in their mobile app it pulls back a bunch of listings and it doesn’t show very much of my title at all. It shows about 20-30 characters of my title and that’s it in the mobile view.

Then, if I click into the listing, depending on what device I’m on, depending on how large my screen is and how large my font size is set to, it’s going to show another chunk of my listing title. But in most cases, it’s still not going to show the entire listing title. It’s not going to show you the full 140 characters.

Going mobile

We want you to get a good sense of what your titles are going to look like to someone who’s shopping on a mobile device. So, we have now added inside of Marmalead a place you can quickly see where we estimate those breakpoints are going to be and which words in your title are actually going to make it into Etsy’s mobile app, which is what you want to focus on. Why? Because more than sixty percent of shoppers are using the mobile app to shop and that number is growing rapidly. So you don’t want to leave out mobile shoppers when you’re writing your titles. 

All about the phone

People have been doing more and more things on mobile and Etsy knows this. They’re investing a lot of their own resources and beefing up their mobile experience for shoppers as well as sellers. It makes sense to be aware of what’s being presented to the majority of shoppers on Etsy in regards to your title. It’s the first text that someone can read about your listing. They see the photo, they see the price, and then the title. It’s the window into your listing. Since mobile shoppers make up 60% of Etsy shoppers, you want to know if they’re seeing words that are cut off weird, have funky delimiters, or if the words at the very front of your title aren’t reflecting what you’re wanting them to see right away.

Not too long, not too short

Also, for listing title length we are using the average lengths that we’re seeing Etsy show inside of the mobile app to give you a metric for your title length. If it’s too long (meaning it will definitely be cut off inside the mobile app) we’re going to show you that. If it’s too short and you should beef it up more we’ll show you that too. There’s a good green zone in there that you should be aiming for with your title lengths.

Similar to the description scores you see inside of Marmalead, the title information that we show is not included in your overall grade. For now, those are just nice things to know. They’re things that can help you optimize for sales. It’s not a factor in your SEO. But it helps with readability and it helps customers be able to understand your listings better. It doesn’t have a direct impact on your grade for it to be an important factor in your overall strategy.

Other goodies

The other things we’ve added around title length in Marmalead are inside your listing details section. We’ve added some of the features that we have for descriptions themselves. You can see what the readability looks like for your title! If you’re using a lot of unnecessarily big words with multiple syllables, it’s going to bump your reading level up and your overall readability will likely go down.

We’ve always shown this for descriptions but now you can see it for titles as well. We also show your sentiment which is how positive or neutral or negative the words in your title tend to be. Again, you’re probably familiar with this from descriptions, we’ve just pulled it down into your title section too since it seems like Etsy’s putting a lot of weight on titles now and making some suggestions around them. As a seller, it would be good to pay attention to that.

Fewer tags but higher quality

The biggest impact under the title length section is something that DOES affect listing grades inside of Marmalead. Previously in Marmalead, we recommended that you have six or seven tags in your title because as we all know, the more tags you match with your title the stronger you’re targeting those keywords. But encouraging a higher number of tags in a title kind of goes against what Etsy is now recommending. So we’ve completely removed that. You are no longer suggested to have a certain number of tags inside of your titles. However, the tags that you DO include in your title need to be higher quality, which we’ll get into more a little farther down.   

Back to the third: Long Tail Keywords

Etsy SEO changes 2018

The biggest thing you’ll notice for long tail keywords is when you do a keyword search in Marmalead, boom, right across the top is going to be an indicator of whether or not the keyword you searched is a long tail keyword. Now, when we were getting into this we were trying to find a good definition of what a long tail keyword really is. It’s one of those things where you’ll know it when you see it, right? I can look at a keyword and tell you whether or not that seems like a long tail keyword. But, to look at a word right off the bat and programmatically know whether it should be considered long tail or not wasn’t a trivial task.

Doing our research

So, we were looking at other references online. Some people define long tail keywords as three or more words. We got to thinking about that. Some tags that people use like “gift for her” or “gift for him” are three-word combinations. But we don’t think anyone on the planet would suggest that either one of those is actually a long tail keyword. Purely looking at the length of the keyword wasn’t a good indicator. What we actually ended up doing was to take a ton of different factors into consideration.

We then put them through some awesome machine learning stuff and it came back with a model that can accurately predict whether or not, based on not only the Etsy market landscape but the Etsy searcher landscape (the activity of people searching on Etsy), a keyword or search phrase is long tailed. It’s a balance of all these different factors. At the end of the day, Marmalead is able to show you for any keyword whether or not we predict if it’s going to be a long tail keyword or not.

In case you don’t know

For anyone who is not familiar with what this long tail keyword business is, it’s basically this: you’re trying to target a much more niche market. Something that fewer people are searching for and that fewer people are interested in. But when you get those people and you’re targeting their exact terminology, they’re your ideal buyer. This is because you’ve given them exactly what they’re looking for. It goes back to the sales funnel that Richie always talks about.

On a journey through the funnel

You’re walking through the mall, not sure exactly what you’re looking for and decide, maybe you want to look for jewelry. So you start looking for jewelry stores in general. You find the store you want and you start looking at specific kinds of jewelry. Your search becomes narrower and narrower and narrower. You started your quest by looking for jewelry, but jewelry doesn’t actually lead you to the purchase. Your purchase is coming from when you get to that very specific moment of deciding exactly what kind of jewelry you’re interested in.

For ages now

People have been doing this on Google for forever. Google much prefers that you have long tail keywords. They know that people type a whole mess of things into the Google search bar. The better they can show results that are targeting exactly what people are searching for, the easier time the people that are searching are going to have in finding those results. And the easier time the content providers are going to have being matched up with people who are legitimately interested in their specific content. Especially since most people don’t scroll past the first page of Google. It’s the same way for Etsy, the shopper is only going to scroll through so many results before they decide to redo the search they were doing.

Back to long tail keywords in Marmalead

Etsy SEO changes 2018

So, for long tail keywords, you do a search in Marmalead and right at the top, right above the Marmameters, it tells you right off the bat if it’s long tail or not long tail. We also show that in the Comparison Tool. You can quickly throw in four different keywords and see which ones are registering as being long tail keywords. It’s a metric that will help you decide between those different keywords.

Another change

Something else we changed inside of Marmalead is the Marmameters. Those bars that show you the number of searches and amount of engagement and competition that the different keywords are enjoying from Etsy shoppers. In the past, the Marmameters would give you a good spread of low searches, high searches, low engagement, and high engagement.

People that were targeting long tail keywords inside of Marmalead noticed that often times these long tail keywords have fewer searches than the behemoths out there like “jewelry”. You’re going to find an insane number of people that are searching for jewelry. Now, those people don’t generally go on to purchase right from that search. They’re almost always going to be purchasing based off of a search that they do later that is a much more specific search. But, that crazy high search volume is why those numbers come out so high.

It wouldn’t be uncommon for sellers to look at something that has full search and engagement bars and think it’s a perfect keyword. What they might not be seeing there is, almost all the time when that happens, you’d also be seeing full-on competition and your competition meter would be red and totally topped out. Normally this means there are over 50,000 results coming back which is exactly what Etsy doesn’t want you to target.

We adjusted

So, we’ve adjusted the meters so that when you’re looking for long tail keywords, you’re not stuck looking at one or two bars of searches or engagement when you have a legitimately good long tail keyword in front of you. You could get full bars from a long tail keyword for search and engagement and even the average keyword should have an average number of bars for search and engagement. This should be a whole lot more comforting to people who are trying to find good long tail keywords and not freaking out because search and engagement are so much lower.

All in the details

And for the eagle-eyed people out there, you may have noticed that the comparison bars in the Marmameters are slightly taller now. We did this to hopefully highlight that exact situation when you’ve done a keyword search that’s pulled back 50,000 or more search results and your competition is blown red. You don’t want to be targeting that keyword. You won’t have a good time with that one:)

Listing details

Etsy SEO changes 2018

The other place we show these are inside of Listing Details. If you go into your listings and you click on any of your listings inside of Marmalead, at the very bottom of that page we show you a tags table that shows all the tags that you’re using on that listing. Next to each one of those now is a little dot that tells you whether or not that tag is a long tail keyword. So at a glance, you can see if you’re set up right now to target long tail keywords. It also gives you a good road map of which ones aren’t long tail that you should be thinking about replacing ahead of other ones.

Again, Etsy is recommending that you use long tail keywords and more phrases in your tags instead of single word tags. Most of the time a single word is going to result in something that isn’t a long tail search and will come back with an insane amount of competition. That’s not to say that every single word is not a long tail, because we’ve found a couple single words that are in fact, long tails! Remember, don’t assume…do the research.

Shiny and new

Etsy SEO Changes 2018

The other place that you can see long tail keywords is again on the Listing Details page inside of this shiny new focus keywords table. This is a whole new concept inside of Marmalead, this idea of focus keywords! What is a focus keyword? Focus keywords are the keywords that your listing is currently set up to target. Now, what does that mean? Etsy’s told us that if we match our tags and our title that means we’re more strongly targeting those keywords that are in both than the ones that just exist in the title and the ones that just exist in our tags. So the focus keywords table is built to show you the tags that you’re using that exist in your title, but not only that, the two tag combos that exist inside of your title.

No more dinging

As people are searching around for keywords it’s common for them to find words or phrases that are great to use, good long tail words that have good search volume and good engagement and they see that and want to use them. But then they realize it doesn’t fit inside their twenty character tag. Now it needs to be broken up into multiple tags. Instead of dinging you for each of those two individual tags that you have to break it into, in the new focus keywords table, these are being treated (and you can even see that) as a single keyword that your listing is now set up to target. It shows you the full keyword that’s a combination of multiple tags that you’re using.

But what does it mean?!

So, how do you use this and what does this mean for you as a seller? Again, listings are no longer being graded on each individual tag. In the past, if you picked four awesome tags and your other nine tags weren’t so great, you’d take a big hit on that in your grade for your listing. That could just purely be a function of the fact that you had to split up your tags. All of those not so great tags that you were using were really just combinations of larger keywords that wouldn’t fit inside of a single tag.

No more are you going to get dinged for tags themselves that aren’t performing that well. What we want to be looking at is how well your focus keywords are performing. Your focus keywords are going to be the ones that matter the most. Those are the ones that you want to look at the search volume and engagement on and whether or not those things are long tail or not.

Bottom line

You can totally get an A+ on a listing by using all of your tags, matching one high-quality long tail keyword with your title, and making sure that the majority of your other tags are also long tail. This seems to be much more in line with what a lot of other coaches in the space have been recommending. Setting your listings by picking just a few keywords that you really want to match strongly instead of fitting as many in your title as you can. Now that Etsy has come out and said that yes, this is how things should be set up, we’re following that too and we want to make sure that you guys are following that inside of Marmalead as well.

Where to learn more

Etsy SEO changes 2018

The guide in and of itself is the best place to start. If you haven’t read through Etsy’s new guide yet, do that. Familiarize yourself with their words directly from them. Then, whether you’re listening to our Jam on iTunes or Sticher or YouTube, or maybe reading this blog, this is a great source of information as well. And get inside our app! We always have tool tips around a lot of our stuff, so as you’re poking around and seeing all the new things in there, you can always reference back to those tool tops to see exactly what we’re trying to show with the different numbers and meters and colors…all that fun stuff 😉

Closing thoughts

Etsy SEO changes 2018

Many of these things are about what’s happening right now. We’re going to have to continue to evolve with the landscape. None of what we’re doing at this moment is necessarily what we’ll be doing a year or five years from now. The marketplace will continue to evolve and Etsy will continue to evolve search. We are all going to have to continue to take advantage of whatever opportunities are in front of us at the time and keep moving forward.

As always, be sure and listen to this week’s Jam! It’s full of extra details about herb gardens and new guinea pigs that you don’t want to miss out on!

Happy selling and have fun with the new Etsy SEO changes 2018!

 

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14 thoughts on “Etsy SEO Changes 2018”

  1. Okay, so help me out to understand “Long Tail Keyword Focus” Because mine are coming up ZERO
    This is my title: 3mm Lapis Lazuli Bead Bracelet with Sterling Silver Clasp
    Tell me what would make it Long Tail Keywrod Focused? I’m just not understanding this.

    1. Hey Kathy,

      I have a suggestion. After reading your title, I think it’s way to specific. Think about it in more general terms such as “lovely blue bracelet” or “petite bracelet with silver clasp”. Unless someone is well versed in terminology of jewelry making, I think customers are going to have a hard time finding your items.

      Hopefully this helps you.

      – Lea

  2. I am so confused! I type in the search bar and get long tail keyword phrases. I use them in my title and like Kathy my long tail keyword focus is nil! I am truly missing something key here. If I use “Long gemstone earrings handmade” as the first part of my title, what would be the long tail keyword focus? Thanks!

    1. Maybe try “dangle earrings with ruby” or “long earrings with july birthstone”. I think when people look for gemstones in their jewelry they are looking for a specific stone or even a birthstone. Hope this helps you.

  3. I appreciate all the updated info here, and there are some helpful tips. But I’m struggling with how to have short titles and still include all 13 tags? This seems contradictory to me.

    1. Hi Ryan! We’re so glad that you’re enjoying the tips and updates! I just responded to BKGinPA with a detailed response that would help answer your questions as well 🙂 You can find this answer right below on this blog post. Hope it helps and always feel free to reach out if you have any other questions at success@marmalead.com

    1. Hi Trish! I just responded to BKGinPA with a detailed response that would help answer your questions as well 🙂 You can find this answer right below on this blog post. Hope it helps and always feel free to reach out if you have any other questions at success@marmalead.com

    1. Hi Dani!

      This is my response, I’ll post it here so everyone can see it 🙂 Happy selling!

      We know that change isn’t ever easy but we’re glad we were able to work hand in hand with Etsy to make sure these changes are in direct alignment with the changes they’ve made to Etsy search. You can read all about them in their brand new Ultimate Guide to Etsy Search.
      Okay, so first, the way you go about researching keywords isn’t very different now than it was before. Just now, you’re looking to be more specific or niche with the keywords you apply and focus on. So instead of using broader searches you’d work to get more specific or niche with your focus keywords and your tags. *With that said, if something is already working for you, let it keep working. You always want to start with your lowest performing listings first and work out from there.*
      A lot of times when you get more niche with your keywords, your search and engagement numbers will go down because by definition, a niche keyword is targeting a smaller group of people. But those people in that niche are more primed to buy (since they’re looking for something specific) which is why Etsy is encouraging you to use niche keywords because they want your items in front of shoppers who are actually clicking and buying instead of in front of shoppers who are doing very broad searches and not exactly sure what they want yet.
      So which do you want more? Long tail or good search and engagement? Remember that you’re looking for a balance. Try not to bottom out the search and engagement meters and try also not to top out the competition meters. Ideally, these keywords will be long tail also so you’re targeting shoppers that are ready to buy. But remember that balance is key!
      Now let’s work to define some the terms in case that’s a point of contention.
      Long Tail:
      Long tail keywords aren’t just about making keywords long. It’s about using keywords that target a niche and have a certain amount of specificity. So that means there is no cut and dry definition for what a long tail keyword will look like. Marmalead uses machine learning to study keywords and decide if they’re a long tail keyword or not. The machine learning generates a model based on multiple factors like what the Etsy market looks like for that keyword, what the search landscape looks like for that keyword, and what the keyword phrase itself looks like. But ultimately, it’s a lot more complicated than how many words make up a keyword. A good example is“Gift for her”, that’s a three word search phrase but it’s definitely not long tail because it isn’t specific at all and it isn’t targeting a niche. The results of that search would include hundreds of different kinds of items. So now that you have a better idea about what long tail is, now let’s look at what a focus keyword is.
      Focus Keywords:
      Focus keywords are tags that are in your title, and any keywords in your title that can be recreated by combining two of your tags. So for example:
      Say a listing is titled “Large Coffee Mug with Stirrers”. And let’s say the tags are “large coffee mug”and “mug with stirrers”.
      Its Focus Keywords are going to be “large coffee mug with stirrers”, “large coffee mug”, and “mug with stirrers”. Those are all long tail keywords on their own so it’s going to have a high score in our Long tail Focus Keyword metric.
      Long Tail Tags:
      So now you’ve got a few long tail focus keywords and you’ve matched them exactly in your tags. But Etsy gives you 13 tag opportunities, so you want to do your best to be diverse with those tags and target as many different relevant tags as possible…and you also want to make sure that you make as many of those remaining tags as you can long tail.
      So overall let’s look at how scoring works:
      The way scoring works is we look at all of your focus keywords – tags that appear in your title. Those focus keywords get scored on whether or not they’re long tail like Etsy suggests they should be. If half of them are long tail, you’ll score 50% for “Long Tail Focus Keywords.” If all of them are long tail (great!) you’ll score 100% for “Long Tail Focus Keywords.” The REST of your tags which do not match your title are scored under “Long Tail Tags.” This way each of your keywords is scored exactly once. The focus keywords are worth more of your overall grade than tags since those are the ones your listing is targeting more than others.
      I’m hoping all of this is helpful for you and helps but as always, reach out if you have more questions or if there’s anything you need cleared up!

  4. Hi Marmaleads,
    I hope you can clarify the following issue concerning renewing items.

    In their recent guide, the “How Etsy Search Works” article states the following under “Recency”:

    Quoting:

    “When a new listing is created, it gets a small, temporary boost in search results so that Etsy search can learn more about how buyers interact with it to determine the listing’s quality score. Renewed listings get a similar, though smaller, boost. This temporary boost can last anywhere from a few hours to a few days, depending on how often people are searching for a particular item.

    Regularly renewing your items or creating new listings just to get this small boost isn’t an effective search optimization strategy. Instead, we recommend focusing your time and efforts on improving your tags or working to help increase your conversion rate.”

    End of Quote.

    I don’t see here any statement on a change of the affect of renewing an item. It simply suggest that trying to boost a poor tagged and/or low converting item by regularly renewing it rather than improving it is a bad strategy.

    Can you please refer me to the section in the new guide in which it says that “They even mention that you’re probably not going to see a whole lot of benefit from renewing your listings anymore.”

    Thanks,
    Yuval

    1. Hi and thanks for reaching out! The part of the guide you’re asking about is actually in the question you sent. “Regularly renewing your items or creating new listings just to get this small boost isn’t an effective search optimization strategy”. Here, Etsy is letting you know that while listings that are created or renewed may get a small boost in recency, they’re no longer looking at this strategy as an effective way to optimize your listings in search. Hope this helps!

  5. First I want to say I love your program it has been so helpful but I’m a bit confused. I’ve read the article on Etsy – Keywords 101 and this post says to focus on long tail keywords in my titles and tags. Most of the Etsy- Keywords 101 articles tag examples and titles would not be considered long tail.
    As a seller, should I focus on long tail keywords? I understand hitting the niche market but is that all I should use or should I use a mix of both?
    An example that is used in the Etsy- Keywords 101 article is – “natural Diamond ring” (which is considered long tail, according to Marmalead) yet “raw diamond ring” is not considered long tail but has all greens. Which is best?
    Also Etsy has recommended your app and also the Etsyrank app, I just put in my info for etsyRank and the grades, are totally different, why is that? They say the EtsyRank grading system has been updated and is now based on Etsy’s new Ultimate Guide to Search, I’ve always used your app and love it but why the big difference. Guidance is greatly appreciated. Thanks
    Lisa

    1. Hi Lisa! I’ve answered your questions below in bold so you can refer back to your originals if needed. Hope this helps but reach out to us at Success@Marmalead.com if you have more questions.

      As a seller, should I focus on long tail keywords? I understand hitting the niche market but is that all I should use or should I use a mix of both?

      Etsy recommends that you focus on long tail keywords because doing so means you’re focusing on buyers who are closer to making a buying decision. The reason why they are steering you away from broader searches is because often times these searches have so much competition that you’re basically going to get lost in the mix. Basically, Etsy wants to bring shoppers to your shop who are primed and ready to buy what you have to offer. Effectively targeting niche markets via long tail keywords is part of that strategy. Even if all your keywords aren’t long tail because you’ve found some non long tails that have great search, engagement, and a reasonable level of competition. You still want to work to target a few long tail keywords to make sure you’re in line with Etsy’s recommendations and best practices.

      An example that is used in the Etsy- Keywords 101 article is – “natural Diamond ring” (which is considered long tail, according to Marmalead) yet “raw diamond ring” is not considered long tail but has all greens. Which is best?

      Here again, you can refer back to what I wrote above. Etsy recommends using long tail keywords. But, if you have a non long tail that’s already working for you, or that has all greens and you think it might help your listing to include it, then give it a shot and play close attention to your shop stats to see if that word indeed brings views and visits to your listings. If it does, you got yourself a winner! If not, switch it out and see if something long tail is going to get you the kind of movement you’re looking for.

      Also Etsy has recommended your app and also the Etsyrank app, I just put in my info for etsyRank and the grades, are totally different, why is that?

      The grades are different because we look at different data. I can’t account for what ERank is doing or how they capture their data. But I can tell you that Marmalead is giving you stats based on actual Etsy shopper searches and engagement so the data behind the numbers is different than what ERank is offering.

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