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Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.

The Squeeze | Free Marmalead, the top Etsy searches of 2021, the dangers of BNPL, and your thoughts on Etsy’s Star Seller Program… ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

August 18, 2021

Rise & Shine! This week, we’re giving away free Marmalead, we look at some of the top Etsy searches for 2021, we talk about the dangers of BNPL, and we want to know what you think about Etsy’s Star Seller program.

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eCommerce Markets

Ebay Stock: Reaches all-time heights. But what’s expected next for Ebay?

Danger Zone: Tesla, Shopfiy, and Snap are in the danger zone following Q2 earnings, according to Forbes.

$29 Billion: The amount Square, Inc. will pay to acquire Afterpay, leader in Buy Now, Pay Later. Do you think Afterpay will allow Square to pay with four easy payments of $7.25 billion?

What’s New

We’re Giving Away Free Marmalead

You heard us. For the rest of this month, you can get Marmalead for free! Here’s what you need to know.

If you already use Marmalead: Just refer 4 new customers and your subscription will be free. That’s it! Visit to get your unique link and start referring today. With at least 2 referrals, you’ll get Marmalead for 50% off. And with 4 referrals, you get Marmalead for free. Learn more about how it works.

If you DON’T use Marmalead yet: Sign up for Marmalead using a referral link from one of your friends, and you’ll get your first 5 days for free! Try out the tools in Marmalead, make some updates to your Etsy shop, and benefit from Marmalead to grow your sales!

Top Etsy Searches in 2021 with Popular Keywords

The top Etsy searches in 2021 prove to be filled with some of the most popular keywords on Etsy right now. From ‘wedding gifts’ to ‘car accessories,’ these keywords are some of the most searched Etsy terms out there. Today, we’re taking a look at some of the most popular (and random) Etsy search terms to help you strategize your Etsy SEO.

Over the past several weeks: We’ve put together a comprehensive list of some of the most popular keywords on Etsy in 2021. What started with a list for holidays and celebrations, has turned into several lists with popular keywords for jewelry, craft supplies, home décor, and other Etsy categories.

What we have here: Our complete list of popular keywords was easy to breakdown into multiple categories, but there were some keywords that just didn’t quite fit anywhere. This list is for them.

These keywords don’t fit into any particular category, so things get a bit weird… still, they are some of the most popular Etsy search tags out there right now.

Etsy SEO vs. Amazon SEO – How to WIN | The Jam

Confused about Amazon SEO? Curious about how it’s different from Google or Etsy SEO? This week on the Jam, Dalia Abdalla joins us to share five Amazon SEO tips that work every time. You won’t want to miss these key differences!

Real Marmalead Success Stories

Marmalead makes real tools for real entrepreneurs living out real dreams. That’s why we’re committed to providing only the very best in Etsy SEO. Everything in Marmalead is painstakingly tested to be useful or we don’t release it. But don’t take our word for it… hear from one of our 100K+ Marmapreneurs!

“Love this service….still learning how to use it, but man, you guys are rocking my socks!”

-Ruth, Marmaprenuer

↓ Double Tap for Love ↓

In Other News

Buy Now, Pay Later – But Is It Worth It?

BNPL: You’ve heard the names. AfterPay, Sezzle, QuadPay, and of course Klarna. Buy Now Pay Later continues to rise in popularity with almost all major online retailers, giving buyers the opportunity to purchase anything for just “four easy payments.”  

And why not? After all, it’s not like buyers have to pay interest when they make their payments on time. And even if they don’t pay on time, purchasing though Klarna doesn’t give any penalty to Etsy sellers, right? Almost.

The truth:  “There are no additional fees for you when a shopper pays with Klarna, just Etsy’s standard payment processing fee.” This quote comes directly from the Etsy Seller Handbook, so yes it’s true. And it sounds like a win-win. But while using Klarna is “free,” to sellers, Klarna is earning their share. Either from late fees charged to the buyer or from a cut of the processing fees Etsy charges sellers. And while Etsy’s processing fees might not seem like much, they add up. Even with partnerships between Klarna (and other businesses designed to help sellers land more sales), the cost of doing business with Etsy remains the same, for now.

Reflecting: Businesses have been offering consumers the opportunity to buy now, pay later for decades. But what was once used primarily as a sly marketing tactic for infomercials to help sell slap chops and snuggies, now gives Etsy sellers with big-ticket items a chance to land even more sales.

Talk To Us

Show Us Your Star Badge

Love it or hate it: Etsy’s new Star Seller program is making waves in the seller community. Some of the criticism we’ve heard is that the program was rushed or that it could hurt new or smaller shops that aren’t able to meet the minimum requirements. Let us know your initial thoughts about the program and what you think this means for your future on Etsy.

What’s Trending?

What’s Trending on Pinterest

478 million people use Pinterest every month to find ideas and inspire their next purchase. Are your products trending on Pinterest right now? See the complete trending list with Marmalead.

What’s HOT 🔥 is what’s recently trending! New trends skyrocket for long tail keywords, ‘glasses for round faces’ and ‘leather shorts outfit.’

What’s on the RISE ☝ is showing consistent growth over time! Trends are leveling out for ‘aesthetic nails’ and ‘beauty quotes for women.’

August Shop Checklist

In case you missed it: August is almost over, but there’s still some helpful tips available in this month’s checklist. Download your own shop checklist today.

Tip of the Morning

Old Chinese Proverb: The faintest ink is more powerful than the best memory. Write it down!

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