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Business Life

The Real Costs of Free Shipping on Etsy

Free shipping is one of the most powerful incentives you can offer online. Why? Because it’s one less decision for a shopper to make before they buy your product. Once a customer sees “Free Shipping,” the price displayed is effectively the price they pay—with no extra fees. But what does free shipping cost you?

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Business Life

The Most Important Etsy New Year’s Resolutions for 2025

The new year is here, and with it comes a fresh start for Etsy sellers to tackle their New Year’s resolutions.  After navigating the whirlwind of the 2024 holiday season, now is the perfect time to reflect on the past year. What went well? What didn’t? Most importantly, what changes can you make to ensure […]

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Business Life

Watch Out for These Etsy Competitors in 2025

As the number of Etsy sellers grows annually, it’s becoming increasingly challenging to make your products visible to the right audience. Which is why leveraging an effective Etsy SEO tool, like Marmalead, is crucial in this competitive environment. However, while eCommerce continues to expand, attracting more consumers to shop with small businesses, it’s important to […]

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Business Life

Etsy Insider: The Scoop on Etsy’s New Loyalty Program

Etsy Insider is Etsy’s latest attempt to create innovative tools that provide more value to shoppers. In an evolving global eCommerce landscape, Etsy aims to attract new shoppers and keep existing ones coming back. This buyer membership program is designed to strengthen the bond between Etsy’s products and its diverse customer base, ensuring shoppers stay […]