Marmalead
There are about 99 things that can go wrong with an Etsy shop. Most sellers are dealing with eight of them at any given moment but can only name two. And that’s the actual problem. Not the low sales. The not knowing which of the 99 is causing your low sales.
There’s no magic number of Etsy listings that guarantees sales. We know that’s not the answer you came here for, but it’s the honest one. And the honest answer is actually more useful than a made-up benchmark.
Neither Etsy nor Shopify is universally “better.” And anyone who tells you otherwise is probably selling something. The real answer to the Etsy vs Shopify question depends entirely on where you are in your business right now and what you’re willing to spend in money, time, and effort to make each sale.
Etsy print on demand is still a viable business model in 2026. But the landscape has shifted significantly from the gold-rush days of 2021–2023. If you’re starting fresh or trying to figure out why your existing POD shop’s impressions have tanked, here’s the honest picture.