Your Etsy shop name is a big part of your brand. It’s how customers remember you, find you, and connect with your products. But sometimes, it’s time for a change—maybe your products have evolved, your target audience has shifted, or you’re just ready for a fresh start.
The good news? Changing your Etsy shop name is quick, easy, and won’t disrupt your business. In this guide, we’ll show you how to change your shop name step-by-step, update your seller account to reflect the change, and share tips on how to come up with a better Etsy shop name.
Let’s get started!
Still deciding on your shop’s overall look and feel, check out our guide to Etsy shop branding for tips to make your shop stand out.
Table of Contents
- Understanding Etsy’s Shop Name Policy
- How to Change Your Etsy Shop Name
- What Happens After You Change Your Shop Name
- Updating Your Seller Account After a Name Change
- Tips for Picking an Etsy Shop Name
- Etsy Shop Name Generator
- Why a Shop Name Change Might Improve Your Sales on Etsy
- Frequently Asked Questions
- Related Etsy Shop Updates
Understanding Etsy’s Shop Name Policy
Before you try to rename your shop, it’s important to know Etsy’s rules for shop names. Here’s what you need to keep in mind when it comes to your brand on Etsy:
Length Requirements
Your shop name must be between 4 and 20 characters long. It can’t include spaces, special characters (like @ or !), or numbers.
Name Uniqueness
Etsy requires that your shop name is unique. If the name you want is already taken or was previously used by another shop, it won’t be available.
Check Availability
You can verify whether a name is available directly in your shop settings when you try to change it. It’s also a good idea to check for availability on other platforms like Instagram or Pinterest if you plan to use the name for branding outside Etsy.
Editable Limitations
You can change your shop name once without Etsy’s review. Any additional name changes will require Etsy’s approval, so choose wisely.
By understanding these policies upfront, you can avoid any hiccups and ensure your new shop name meets Etsy’s standards. Need more help with your brand? Here’s everything you need to know about your Etsy shop branding before you open.
How to Change Your Etsy Shop Name
Changing your Etsy shop name is a straightforward process. Follow these steps to update your name in just a few minutes:
- Log in to your Etsy account.
- Click on Shop Manager > Settings > Info & Appearance.
- Click Change next to your shop name.
- Enter your new shop name and click Save.
It’s as simple as that. Your shop name will update immediately, and your new URL will be live. For tips on choosing the perfect name, check out our Etsy Shop Name Generator for creative ideas tailored to your style.
What Happens After You Change Your Shop Name
Once you change your Etsy shop name, there are a few important things to know about what happens next:
- URL Updates: Your Etsy shop will now have a new URL based on your updated shop name. But don’t worry, all of your old links will still continue to work. After your name change, Etsy uses 301 redirects to help maintain your search engine rankings in Google.
- Your Old Name is Protected: After the change, no other seller can use your old shop name. This prevents any confusion or potential misuse of your brand—and you don’t have to worry about your old links redirecting to somebody else’s shop. Still, it’s best practice to clean up your old links, wherever you have them posted, and begin using your new URL.
- Shoppers are Notified: For the next 45 days, a little icon will appear next to your Etsy shop name letting shoppers know of your name change. This should help reduce confusion and keep your existing customers informed.
- Receipts and Transaction Pages: Shoppers who bought from you under your previous name will always see your previous and current shop name on their receipts and transaction pages. That way there’s no confusion about who your regulars are purchasing from.
Updating Your Seller Account After a Name Change
After changing your Etsy shop name, you should make sure your branding and seller account details align with the new name. Here’s what to update:
Refresh Your Branding
Update your shop banner, logo, and profile picture to reflect your new name. Consistent visuals help your audience recognize your brand.
If you’re unsure where to start, take a look at your competitors or revisit your branding goals.
Update Product Listings
Check your product descriptions, titles, and tags for mentions of your old shop name. Replace them with the new one to avoid confusion and reinforce your updated brand identity. And don’t forget to optimize your listings with the best Etsy tags to ensure your products are easily discoverable by shoppers.
Notify Your Followers and Customers
Use your shop’s announcement section to inform shoppers of the name change. A short message like, “We’re still the same shop you love, just with a new name!” can reassure returning customers. Keep it light and fun.
You may also want to consider messaging recent customers directly to let them know about the change.
Update Social Media Profiles
Update your handles, bios, and links on platforms like Instagram, Pinterest, and Facebook to reflect the new name. If your shop name is part of your social media handles (it probably should be), check availability and make the necessary changes as soon as possible.
Fix External Links
Update any backlinks to your Etsy shop on blogs, websites, or other platforms to your new URL. While the 301 redirects will still work, keeping links current helps with branding and professionalism.
Tips for Picking an Etsy Shop Name
- Keep it short and simple: Aim for 2-3 words that are easy to spell and remember. Shorter names are generally more effective.
- Think about your products: Choose a name that gives customers an idea of what you sell. This helps your shop align with your product.
- Avoid trends: While it’s tempting to follow popular naming trends, opt for something timeless that won’t feel outdated in a few years.
- Think about SEO: Naming your shop with Etsy SEO strategies in mind can give you a competitive edge in search rankings.
- Check the availability: Make sure the name isn’t already taken on Etsy—or even on other social media platforms you plan to use for your business.
- Get feedback: Once you’ve narrowed down a few options, ask friends, family, or existing customers for their input. A fresh perspective can help you pick a winner.
Etsy Shop Name Generator
Need inspiration for your new Etsy shop name? Check out our Etsy Shop Name Generator for creative name ideas tailored to your style and designs. It’s quick, easy, and a great way to help you come up with the perfect name for your shop.
Why a Shop Name Change Might Improve Your Sales on Etsy
Changing your Etsy shop name isn’t just a cosmetic update—it can have a real impact on your sales. Here’s why a fresh name could boost your business:
Stronger Branding
A name that better reflects your products and target audience can help you attract the right shoppers. Clear, relevant branding builds trust and makes your shop more memorable.
Improved Searchability
Including descriptive keywords in your shop name can help your shop appear in more search results on Etsy and Google. For example, “CozyCandleStudio” will likely perform better in searches than a vague name like “LunaCreations.”
Using Etsy tags that sell can further enhance your shop’s visibility and help connect your products with buyers searching for similar items.
Better Connection with Your Audience
A name change can align your shop more closely with your current niche or product line, making it easier for potential customers to understand what you offer.
New Buzz Around Your Shop
Announcing a name change on social media or to your email subscribers can re-engage your audience and drive traffic to your shop. It’s a great opportunity to relaunch your brand and showcase your products.
Easier Word-of-Mouth Marketing
A clear and memorable name makes it easier for satisfied customers to share your shop with friends and family.
If your current shop name no longer feels like the right fit, consider whether a change could open new doors for your business. Just be sure to pair the new name with consistent branding and a solid marketing plan to make the most of the update.
Frequently Asked Questions
Can I change my Etsy shop name more than once?
Yes, but only the first change is automatic. After that, any additional name changes will require Etsy’s approval.
Will changing my shop name affect my search engine rankings?
No. Etsy uses 301 redirects to ensure your old shop links still work and your search engine rankings are maintained. However, it’s a good idea to update your links wherever they appear to avoid confusion.
How do I check if a shop name is available?
When you try to change your shop name in your Etsy settings, Etsy will automatically check if the name is available. You can also search the Etsy marketplace or use tools like the Etsy Shop Name Generator for inspiration and availability checks.
Can I use special characters or spaces in my shop name?
No. Etsy only allows names between 4 and 20 characters with no spaces, special characters, or numbers.
What happens to my old shop name after I change it?
Your old name is protected—no one else can claim it. Existing links will redirect to your new shop name, so you don’t lose any traffic.
Will my customers know I changed my shop name?
Yes. For 45 days after the change, a notification icon will appear next to your shop name. Additionally, receipts and transaction history for past orders will display both your old and new shop names.
I am the copyright holder for my name, but the name isn’t available. What can I do?
If you are the copyright holder and believe someone is using your name without authorization, you can report the issue to Etsy using their Intellectual Property Reporting tool.
I closed my old shop. Can I reopen it and keep that name?
Yes, if you closed your shop, the name remains tied to your account. You can reopen the shop under the same name if it hasn’t been claimed or reactivated by someone else in violation of Etsy’s policies.
Related Etsy Shop Updates
Changing your Etsy shop name is a great opportunity to refresh other parts of your shop and profile. Here are a few additional updates to consider:
Updating Your Etsy Profile
Etsy has different names for various parts of your account, and it can get confusing. Here’s a quick breakdown to keep things clear:
- Username: This is the name you used to create your Etsy account. It’s public and cannot be changed. Your username is tied to your buyer account and shows up when you leave reviews or interact with others on Etsy. Example URL: etsy.com/people/YourUsername.
- Shop Name: This is the name customers see when they visit your shop. It’s separate from your username and can be changed through your shop settings. Example URL: etsy.com/shop/YourShopName.
- Full Name: This is optional and represents you as a person (not your business). It can be changed at any time in your profile settings.
If you’re updating your shop name, be sure to double check these sections interact to keep your branding cohesive.
Updating Your Bio and Profile Picture
Your Etsy bio is where you introduce yourself, share your story, and connect with buyers on a personal level. A fresh bio and profile picture can reinforce your new shop identity.
To update your bio:
- Log in to your Etsy account.
- Click on Your Account > Account Settings > Edit Profile.
- Write your bio in the “About” field and click Save Changes.
To update your profile picture:
- Go to Your Account > Account Settings > Public Profile.
- Click Choose File to upload a photo or logo.
- Select Save Changes.
Over to You
Your Etsy shop name is more than just a title—it’s the first impression of your brand. Whether you’re rebranding to better reflect your products or simply want a fresh start, changing your shop name is a simple step that can make a big impact.
Ready to update your Etsy shop? Follow the steps above to make it your own, make it yourself, and make it your brand.
As always, happy selling!
