If you want to succeed on Etsy, creativity matters—but strategy matters more. With Marmalead’s new feature updates, selling on Etsy has never been easier.
This isn’t just another round of small changes. Marmalead’s latest feature updates are designed to make Etsy SEO easier, faster, and more effective—whether you’re a brand new shop owner or an experienced seller looking to sharpen your edge.
From smarter keyword research to built-in AI recommendations, here’s what’s new—and how it helps your Etsy products get found by the right buyers.
🚨 NEW: Meet Marma, Your Etsy SEO Sidekick
First up is our biggest update yet—Marma, Marmalead’s new built-in AI assistant. Marma helps Etsy sellers optimize listings, find winning keywords, and make smarter decisions backed by real Etsy search data.
Whether you’re stuck on a low-performing listing or wondering if a niche is worth selling in, Marma can analyze your listings, generate new titles and tags, and guide your strategy with real marketplace insights.
→ Read the full breakdown of what Marma can do for your Etsy SEO
🎯 Marmalead’s New Etsy Listing Grades
Our updated Listing Grades take a more targeted approach to evaluating your Etsy listings. Instead of just focusing on what’s missing, our new system highlights what’s working and what will have the biggest impact on your visibility.
The goal? To help you appear in more relevant search results for the right audience.
→ Learn more about how our Etsy Listing Grades work
🕸️ Bonus Grades: Tight & Wide Keyword Nets
Part of improving your Etsy SEO is balancing reach and relevance. That’s exactly what our new Bonus Grades help with—by showing you how well your listing performs across two keyword strategies:
- Tight Keyword Net: Targets high-relevance keywords buyers are likely searching
- Wide Keyword Net: Captures broader variations to increase discoverability
→ See how Keyword Nets work (and why they’re key to better Etsy SEO)
🚀 Boost SEO: Automation That Works With You
Our new Boost SEO tool uses built-in automation to help improve your titles and tags fast. No need to start from scratch—Boost SEO offers targeted suggestions based on data, not guesses.
→ Learn how to use Boost SEO to optimize listings automatically
📈 Enhanced Trending Tool
Stay ahead of what shoppers want with real-time data from the Top 100 Etsy Keywords. Plus, we now include insights into Etsy’s market pages—the landing pages Etsy uses to rank in Google and send traffic to specific niches.
You’ll now see:
- Traffic Sources: Know where the traffic is coming from (Etsy, Google, affiliates, etc.)
- Ad Campaign Visibility: Understand which pages Etsy is promoting via paid ads
→ Keep tabs on the latest Etsy search trends with Marmalead
📊 Engagement Over Time (Now with 5-Year Trends)
Our improved Engagement Over Time graph now includes a 5-year average—so you can see how interest in your keywords has changed (and what trends are here to stay).
Use this data to time product launches, ride seasonal waves, and spot patterns your competitors might miss.
🧭 Guided Navigation: Easier Access to Your Favorite Tools
We’ve streamlined the way you navigate Marmalead. Whether you’re starting a keyword search, updating a listing, or checking seasonal trends, our guided interface helps you get there faster.
🎨 Custom Appearance Options
Choose between light mode, dark mode, or the classic Marmalead theme—so you can work the way you like.
Over to You
From AI-powered insights with Marma to trend-driven tools that keep you ahead of the curve, Marmalead’s latest feature updates are designed to help you work smarter—not harder.
If you haven’t explored these new features yet, now’s the time to jump in. Your next best-selling listing might be one optimization away.
→ Already using AI for Etsy SEO? Here’s why Marma is different (and better)
As always, happy selling!
