Staying ahead of Etsy search trends can make all the difference in driving traffic to your shop. With thousands of sellers competing for attention in your product market, understanding what buyers are actively engaged with can give you a leg up. So whether you’re a seasoned seller or just starting out, keeping up with Etsy keyword trends can help better optimize your listings and boost visibility.
This article highlights the top 25 keywords from last month, ranked by their highest increase in engagementâaccording to Marmalead search data. These trending searches give Etsy sellers valuable insight into buyer behavior, helping you stay ahead of the curve and adjust your shopâs strategy for maximum visibility.
Key Takeaways
- đ Trending keywords are essential for boosting visibility: Monitoring and incorporating high-engagement keywords into your Etsy listings is crucial for staying competitive and increasing traffic to your shop.
- â Marmalead provides real-time and predictive keyword data: With hourly updates and a 3-month predictive outlook, Marmalead helps sellers track keyword trends as they happen, giving them the flexibility to adjust their strategy quickly.
- đ Keyword strategy should be dynamic and adaptable: By regularly updating titles, tags, and product descriptions based on the latest keyword trends, and leveraging Marmalead’s guides for niche and seasonal insights, sellers can stay ahead of shifting buyer preferences and capture more sales.
Table of Contents
- Why Keyword Trends Matter on Etsy
- Understanding Etsy Search Trends
- Top 25 Rising Etsy Search Trends
- A Closer Look at the Top 10
- Understanding Engagement Spikes
- Using Related Keywords to Capture Buyer Interest
- What Etsy Search Trends Mean for Sellers
- Keyword Trends & Your Etsy SEO Strategy
- Etsy Search Trends and Marmalead Data
Why Keyword Trends Matter on Etsy
Staying on top of popular Etsy keywords is key to improving your shopâs visibility. These trends reflect real-time buyer preferences, from seasonal demands like ‘Halloween decor’ to popular styles like ‘maximalist decor.’ By adjusting your listings to include rising keywords, you can boost your rankings each month and reach more customers.
Marmalead shows real trend data, helping sellers make informed decisions without waiting for these monthly reports. With trending keyword data refreshed every hour in the Marmalead app, sellers can stay ahead of the competition and quickly adapt to changes in buyer behavior.
This flexibility with real-time data on demand keeps your shop relevant in Etsyâs dynamic marketplace.
Understanding Etsy Search Trends
To identify the top rising keywords on Etsy, we analyzed search engagement data over the past month. The keywords included in this list are ranked by their percentage change in engagement, making them some of the best tags for Etsy right now.
Each keyword in the top 25 was selected based on its significant growth in engagement, providing insights into buyer demand. These trends give Etsy sellers a powerful tool to adjust their keyword strategy and align their listings with what buyers are actively searching for.
Top 25 Rising Etsy Search Trends for September 2024
- Google sheets template (+103,800%)
- Live edge table (+75,600%)
- Halloween home decor (+28,583%)
- Mom planner (+15,630%)
- Y2K sewing pattern (+5,521%)
- Toy car (+3,549%)
- Excel template (+3,202%)
- Laptop bags (+2,978%)
- Colorful clouds painting (+1,952%)
- Hoodies for women aesthetic Christmas (+1,948%)
- Batman (+1,280%)
- Toy train (+1,007%)
- BJD (+971%)
- Scooby Doo (+946%)
- Superman (+860%)
- Croc charms (+829%)
- Reclaimed wood table (+821%)
- Halloween shirts (+808%)
- LAFC jersey (+786%)
- Scrunchie (+785%)
- Baby clothes (+782%)
- Book embosser (+662%)
- Zyn (+642%)
- Painting (+555%)
- Christmas PNG (+536%)
A Closer Look at the Top 10 Etsy Keyword Trends
#1. Google Sheets Template
Engagement level
Last Month: 300
This Month: 311,700
Change: +103,800%
Popularity for ‘Google sheets template’ could be driven by the increasing demand for plug-and-play organizational charts. As more individuals and small businesses look for customizable and efficient ways to manage data, ready-made templates offer a practical solution. The engagement spike suggests a growing interest in productivity tools that streamline workflows and enhance efficiency.
#2. Live Edge Table
Engagement level
Last Month: 700
This Month: 311,700
Change: +75,600%
‘Live edge table’ has surged as home decor trends increasingly favor natural, rustic aesthetics. These tables, with their organic edges and raw wood appeal, bring a touch of nature indoors and complement a variety of interior design styles. The increase in engagement likely reflects the growing demand for sustainable, handcrafted furniture that emphasizes natural beauty and craftsmanship.
#3. Halloween Home Decor
Engagement level
Last Month: 600
This Month: 172,100
Change: +28,583%
As the Halloween season approaches, ‘Halloween home decor’ sees a spike in interest. Consumers are searching for unique and spooky decorations to transform their homes for the holiday. This surge is common during this time of year, as buyers look to create festive, themed atmospheres with items like pumpkin lanterns, cobweb accents, and eerie lighting.
#4. Mom Planner
Engagement level
Last Month: 1,000
This Month: 157,300
Change: +15,630%
The engagement rise for ‘mom planner’ likely reflects the increasing need for organization tools among busy parents. Planners designed specifically for moms often include features that help manage family schedules, meal planning, and personal to-dos. With back-to-school and holiday planning on the horizon, the demand for customized, functional planners is on the rise.
#5. Y2K Sewing Pattern
Engagement level
Last Month: 2,900
This Month: 163,000
Change: +5,521%
The resurgence of Y2K fashion has brought ‘Y2K sewing pattern’ into the spotlight. With the trend toward nostalgic clothing styles from the early 2000s, many buyers are looking to create their own custom outfits using these retro sewing patterns. This spike likely reflects the broader Y2K revival happening across fashion and DIY communities.
#6. Toy Car
Engagement level
Last Month: 10,200
This Month: 372,200
Change: +3,549%
‘Toy car’ has seen a notable engagement increase, likely due to the enduring popularity of toy cars as gifts for children. These timeless toys appeal to both kids and collectors, and with the holiday season approaching, parents may be getting a head start on gift shopping. The rise in searches suggests a steady interest in classic, versatile toys that encourage imaginative play.
#7. Excel Template
Engagement level
Last Month: 13,100
This Month: 432,600
Change: +3,202%
Similar to Google Sheets, the increased demand for ‘Excel template’ highlights the growing reliance on digital tools for personal and professional use. As people seek ways to improve productivity, Excel templates offer an easy solution for organizing data, budgeting, project management, and more. The surge suggests a trend toward efficient, ready-to-use resources for managing daily tasks.
#8. Laptop Bags
Engagement level
Last Month: 34,700
This Month: 1,068,100
Change: +2,978%
The spike in ‘laptop bags’ likely ties to the continued trend of remote work and mobile lifestyles. Consumers are looking for functional, stylish bags to protect their devices while commuting or traveling. The rise in engagement suggests that buyers are prioritizing practicality and fashion when selecting accessories for their tech devices.
#9. Colorful Clouds Painting
Engagement level
Last Month: 12,500
This Month: 256,500
Change: +1,952%
‘Colorful clouds painting’ has gained traction as buyers look for unique and vibrant wall art to brighten their spaces. This specific theme taps into both the desire for abstract art and the calming, dreamlike quality of cloud imagery. The increase in engagement may reflect a trend toward using bold, imaginative artwork to create uplifting, personalized home environments.
#10. Hoodies for Women Aesthetic Christmas
Engagement level
Last Month: 7,900
This Month: 161,800
Change: +1,948%
This rise in engagement suggests that shoppers are already preparing for the holiday season with cozy, stylish apparel. Holiday-themed clothing items, particularly those with a specific aesthetic or trendy design, are becoming increasingly popular as consumers seek comfort and festive fashion during the colder months.
Understanding Engagement Spikes
Sometimes, a keyword may show a low search volume but experience a significant spike in engagement. This usually happens when traffic is driven from sources outside Etsy’s regular search activity. For example, Etsy or a third party (like a news outlet, social media group, or influencer) may send an email or share a post with direct links to specific listings.
These links bypass traditional search but still include the original search term used to find the product.
While search data might remain low, the engagement surge reflects heightened interest and traffic, often triggered by off-platform promotions.
Using Related Keywords to Capture Buyer Interest
Similar shopper searches are highly important when it comes to rising keywords with engagement spikes. When a specific keyword sees increased engagement due to external factors, it’s likely that similar or related keywords could also experience a rise in interest.
Sellers can take advantage of this by identifying and using related keywords in their listings to capture more of the increased traffic.
For example, if ‘Japanese original wall art’ sees a spike in engagement, related terms like ‘Japanese oil painting’ or ‘Japanese abstract painting’ might also start attracting more buyers.
By incorporating these related keywords, sellers can broaden their visibility and increase the likelihood of their listings being found by potential customers who are searching for similar items.
What Etsy Search Trends Mean for Sellers
Buyer interest fluctuating over time is common in any product market. Thatâs why keyword trends are important. They offer several valuable insights for Etsy sellers aiming to stay on top of popular search data and maintain competitiveness.
Here’s what you can learn from these insights:
Popular Design Styles
As trends emerge, certain design styles, like minimalist or maximalist decor, often dominate the marketplace. Sellers can stay relevant by offering products that align with these popular aesthetics or by updating their existing listings with fresh, trend-related keywords.
Seasonal and Event-Based Demand
Seasonal keywords, such as those related to holidays, consistently spike throughout the year. Sellers should prepare their listings for key events and holidays by incorporating timely, high-demand keywords, ensuring their products are discoverable during peak shopping periods.
Niche Markets
There’s always growing interest in unique, handmade, and one-of-a-kind items. By finding your own niche and offering specialized products, sellers can attract buyers looking for unique, personalized goods, carving out a space in less saturated markets.
Popular Product Categories
Etsyâs marketplace is vast, with trends spanning categories from home decor to digital goods. Sellers can explore new product categories or diversify their tags and descriptions to capture a broader audience interested in different types of items.
Stay Flexible to Adapt to Trends
By using tools like Marmalead, sellers can monitor and adapt to keyword trends in real-time. Regularly refreshing listings with Etsy tags that sell allows sellers to remain visible and capitalize on shifts in buyer preferences, helping them stay ahead of the competition.
7 Ways to Use Keyword Trends in Your Etsy SEO Strategy
Knowing which keywords are trending is just the first stepâusing them effectively in your own Etsy SEO strategy is what sets successful sellers apart. Hereâs how you can incorporate these rising trends into your Etsy keyword strategy to improve your listings and boost sales:
#1. Update Your Titles and Tags Regularly
As keyword trends shift, make sure to update your product titles and tags to optimize your Etsy listings for search. Incorporate trending keywords into your existing listings by updating your tags, product titles, and descriptions to align with the highest-engagement terms.
Marmaleadâs real-time data lets you see which keywords are gaining traction so you can adapt quickly.
#2. Leverage Long Tail Keywords
Along with popular keywords, make use of long tail variations that are more specific to your niche. For example, instead of just using ‘wall art,’ include variations like ‘Japanese original wall art’ or ‘mountain-themed wall art’.
These more targeted terms help your products stand out to buyers looking for something unique.
#3. Categorize Your Products Wisely
Each product category has its own set of trending keywords. Marmalead offers numerous articles that break down the top Etsy searches by product categoryâwhether you sell jewelry, home decor, digital downloads, or apparel.
Reviewing these resources allows you to find the best keywords for your specific niche and stay up to date on relevant trends.
#4. Prepare for Seasonal Shifts
Many trends are seasonal or event-based, like ‘Halloween decor’ or ‘Christmas gifts.’ Use Marmaleadâs predictive data to plan your listings for upcoming events and holidays. Optimizing your shop well ahead of peak seasons gives your products a better chance of being found when buyer interest is at its highest.
#5. Test and Measure Keyword Performance
Experiment with different keyword combinations to see what works best for your shop. Use A/B testing to compare how different keywords affect your traffic and sales. Over time, youâll gather insights into which types of keywords perform the best for your particular products and audience.
#6. Use Marmaleadâs Keyword Guides
Marmalead has published multiple articles that break down the top Etsy searches, including popular descriptive keywords. These guides give you a curated list of relevant, high-engagement keywords tailored to your specific niche. Referencing these resources can help you make more informed decisions about which keywords to target in your listings.
#7. Be Ready to Pivot
Trends can change quickly. Use Marmaleadâs hourly updates to monitor keyword performance in real time, and be ready to adjust your strategy as new trends emerge. Staying flexible and responsive ensures your shop remains visible even as buyer preferences shift.
FAQ: Etsy Search Trends and Marmalead Data
Q: What are Etsy search trends?
A: Etsy search trends refer to the most popular keywords used by buyers on Etsy. These trends change frequently based on seasonality, events, and buyer preferences. Understanding them helps sellers optimize their listings to match what customers are currently searching for.
Q: How does Marmalead help Etsy sellers track keyword trends?
A: Marmalead provides real-time data on Etsy keyword trends, with hourly updates showing engagement levels for specific keywords. This allows sellers to track which terms are gaining traction and adjust their listings as needed. Additionally, Marmalead offers predictive data for the next 3 months, helping sellers anticipate engagement levels and plan accordingly.
Q: Why is it important to stay on top of Etsy keyword trends?
A: Following keyword trends allows sellers to improve their shopâs visibility in Etsy search results. By using trending keywords, sellers can attract more buyers, boost traffic, and increase sales. Staying updated on trends helps sellers stay competitive and respond quickly to shifts in buyer behavior.
Q: How often does Marmalead update Trending keyword data?
A: Marmalead refreshes trending keyword data every hour, giving sellers access to the most up-to-date information on Etsy search trends. This enables them to stay on top of changes in buyer preferences and adjust their listings in real-time.
Q: Does Marmalead predict future Etsy trends?
A: While Marmalead doesn’t predict future trends, it does provide predictive data for the next 3 months. This feature allows sellers to see projected engagement levels for specific keywords, helping them plan and prepare their listings for future demand.
Q: How can I use Marmalead data to optimize my Etsy listings?
A: Marmalead helps you identify high-engagement keywords relevant to your products. You can incorporate these keywords into your titles, tags, and descriptions to increase visibility in Etsy searches. Additionally, you can use the predictive data to prepare for future demand by aligning your listings with upcoming trends.
Q: Do keyword trends differ by product category on Etsy?
A: Yes, keyword trends vary by category, and Marmalead allows sellers to track specific trends within their product niches. Whether you’re selling vintage goods, digital downloads, or handmade items, Marmaleadâs data helps you target the best keywords for your category.
Q: How can Marmalead help with seasonal Etsy trends?
A: Marmalead is a great tool for tracking seasonal trends. By monitoring holiday-specific keywords, such as ‘Christmas gifts’ or ‘Motherâs Day cards,’ you can optimize your listings in advance of peak shopping seasons. With predictive data, you can also forecast keyword engagement levels for upcoming seasons.
Q: Can I see historical data with Marmalead?
A: Yes, Marmalead provides access to historical keyword data, including a 5 year average. This allows sellers to track long-term trends and seasonality. This historical insight helps sellers understand keyword performance over time, making it easier to plan ahead and make data-driven decisions.
Over to You
Staying on top of Etsy keyword trends is essential for any seller looking to increase visibility and drive more sales. By using tools like Marmalead, you can gain valuable insights into the keywords that matter most to buyers and adjust your listings accordingly.
Whether youâre following seasonal trends, popular aesthetics, or niche markets, incorporating these high-engagement keywords into your strategy will help your shop stay competitive on Etsy.
With Marmaleadâs real-time data and predictive insights, you donât have to wait for these monthly reports to adapt your keyword strategy. Instead, you can stay ahead of trends and align your shop with what buyers are searching forâright now and in the future. By keeping your listings fresh and your keywords relevant, youâll ensure that your shop is positioned for long-term success.
As always, happy selling!
