Are you doing this important step to help you be more “seen” on Etsy?? Notice, we did not say “rank” cause people tend to get super confused around that word…please, see this previous article where we talk more about rank and why it’s changed from what rank used to be. Anyways, back to the matter at hand. If you’re not doing this IMPORTANT STEP, we wanna let you know, you should be! This is something we haven’t really chatted about in depth. While it might be common knowledge and maybe you’re like, “Yeah, duh, of
So many fish in the sea…and why you need more.
Ok, so maybe you’re a new Etsy seller ( hey WELCOME, we’re STOKED you’re here) or maybe you’re a tried and true seller. No matter which category you happen to fall into, whether new or seasoned, you both need to be doing this. And when I say doing this, I mean DOING IT. Like, on the regular. Kinda like brushing your teeth or getting your hair cut every six weeks…ok, ok, we don’t really do that either, but you get the point. Anyway, what’s the one thing you need to be doing regularly?? Adding new listings. Seriously.
But…I have a new shop and put a bazillion listings in there when I first opened….
Yeah, we hear ya! It takes a lot of work to get started and have a nice full shop. But, like SEO, you can’t just leave the same listings there for forever and never touch them again. Just like with a brick and mortar store, you need to have fresh inventory to keep your buyers interest. This also keeps you relevant within the ginormous marketplace that is Etsy!
Brainstorming new product lines and individual products will keep you one step ahead. And don’t just take our word for it! Go and do your own research. Find those huge Etsy sellers who are making it big and you will consistently see new products being added to their shops. It’s just the way of it.
But…I’ve had my shop for years and between all my current listings and keeping up with SEO, I’m swamped!
We get it. It’s tough to keep up with current listings and add new ones. But, if you’re not doing this regularly, you’re seriously missing out. For real. This needs to be one of those things you work into your work week, just like making time for SEO and tracking your expenses. It’s a non-negotiable. And truly, the faster you look at this as simply a task you can break into small bits and tackle one at a time, the more successful your shop will be!
Take it one item at a time.
So, the first step to making this an easy goal to accomplish is to take small steps forward. Decide how many new items you can add a month to your shop. Is it four (which is only one a week) or could you do more? Maybe you’ve got a super high end shop and you can only realistically add one listing a month. Or maybe you’re achievable number is twelve. Whatever that number is, look at it in bite sizes. If you decided that eight is your lucky number and you can consistently put this number of new listings in your shop, then look at it per week. That’s two new listings per week. And then, how many hours will that be creating your product per day? Once you have that daily time figured out, schedule it into your days and start creating!
Maybe you’re a push through till it’s done sort of person.
You might be the kind of person who’s like, “Uuuuh, I’m NOT creating new products daily! I’ll just schedule out several days to get it done for the month, k thanks!” And you know what? That’s totally ok as well! I’m actually that way. When I’m creating social media content, I set aside a couple days to create and schedule out a couple weeks worth of content in one fell swoop. This works best for me and the way my brain is wired. If that’s how you work as well, then high five for being like minded (🙌🏼), and schedule out however many days you need to achieve the number of new listings you’ll be creating for the month.
Quality over quantity.
Whatever number of items you’ve chosen to create per month, PLEASE make sure that you can achieve this number while still producing the same high quality product you normally do. If you end up having to lessen the quality to achieve a higher number of products, back off that number. You want to consistently produce those products but NOT at the cost of your quality. Etsy customers are looking for quality and they will quickly discover if all of a sudden the quality of your products change which almost always leads to negative results in your shop. The most important thing you can do is post those high quality products regularly.
Boooonus to all this is….
We would just like to remind you that the most amazing and wonderful part of creating new products to add to your shop every month is a monthly SEO boost! Whaaat? It’s true, it’s true! And if you’re doing this on the regular, you’ll be getting monthly boosts just for being an awesome seller who’s pumping out high quality products, which we think is AMAZING!
Now before you write in and ask us the perfect number of listings to add each month, or the ideal number of listings you should have in your shop. Those aren’t questions we can answer other than to say, you want to provide a cohesive shopping experience to those who visit your shop. I mean, if you walked into Target and they only had 10 things in there…you’d probably be a little freaked out!
But if you walked into a boutique furniture store and they only had 10 pieces, well that might make more sense. So make sure your shop experience will make sense for shoppers. And then, find the right number of listings you can add per month, and get to creating. Bottom line, the SEO boost comes to those who are active in their shops. And creating new listings is part of showing Etsy you woke up on the right side of the bed and are ready for action!
So, let us know!
Maybe you already do this in your shop and have a tried and true method for achieving your goals in product production! If so, share your tips and tricks with the class below in the comments😉
Happy product creating, everyone!