As the leaves change and the air grows crisp, many spooky season enthusiasts begin their hunt with the top-selling Halloween products on Etsy. For those seeking unique products that stand out from your local big box store, Etsy has it all. This Etsy product guide highlights a selection of must-haves across all Halloween product ideas—from haunting home decor to creative costumes and beyond.
Halloween is all about the scares and treats—spooky decorations, cozy nights with warm blankets, and fall-filled fun. Creativity and expression through costumes, decorations, and parties are staples for most households. Which means Etsy sellers can capitalize on this festive season by offering products that resonate with traditional and modern Halloween celebrations.
Our product list below showcases top Etsy searches that embrace the spirit of Halloween, meeting the high demand of shoppers looking for the perfect eerie or enchanting addition to their October festivities.
Check out our Etsy product guide to see how these popular picks—from personalized decorations to handcrafted costumes that’ll bewitch your customers—can grow your Halloween sales this fall.
Use this guide to develop new product ideas, then optimize your listings with the best Etsy tags for your target audience.
Top Selling Halloween Products on Etsy
Halloween Decor
- Customizable Halloween Decor: Items like personalized door mats, welcome signs, and wreaths that can feature spooky motifs or family names.
- Vintage Halloween Decorations: Classic spooky items like ceramic ghosts, paper-mache pumpkins, and retro Halloween banners.
- Interactive Halloween Props: Animatronic decorations, fog machines, and DIY haunted house kits for home use.
Costumes and Accessories
- Handmade Costumes: Offer costumes ranging from traditional witches and vampires to unique, handmade designs inspired by current pop culture.
- Pet Costumes: Adorable costumes for dogs and cats, including pumpkin sweaters, superhero capes, and witch hats.
- Halloween Masks and Face Paint Kits: High-quality masks for adults and kids along with non-toxic face paints in a variety of colors.
Halloween Party Supplies
- Personalized Party Invitations: Customized spooky-themed invites perfect for Halloween parties.
- Themed Party Kits: Party kits including items such as spooky cupcake liners, Halloween-themed cake toppers, and black and orange party straws.
- Halloween Table Settings: Complete table decor sets with coasters, table runners, and napkins featuring Halloween designs like bats, webs, and jack-o-lanterns.
Halloween Jewelry
- Spooky Jewelry: Earrings, necklaces, and bracelets featuring bats, skulls, and ghosts, perfect for Halloween outfits.
- Witchy Accessories: Jewelry with mystical themes, including tarot cards, moons, stars, and crystal pendants.
- Customizable Bracelets: Charm bracelets that customers can personalize with Halloween-themed charms like mini cauldrons, broomsticks, or black cats.
Crafting Supplies and Decorations
- DIY Craft Kits: Kits for creating your own Halloween decorations, such as wreaths, window decals, and pumpkin carving sets.
- Halloween Stickers and Stencils: A variety of stickers and stencils for decorating, crafting, or party invitations, featuring classic spooky themes.
Bath & Beauty Products
- Halloween-themed Bath Bombs: Create bath bombs in the shapes of pumpkins, skulls, or ghosts that offer relaxing scents such as pumpkin spice, cinnamon, or apple cider to enhance the Halloween bathing experience.
- Skincare & Beauty Products: Offer a line of Halloween-themed skincare essentials, including charcoal detox face masks, pumpkin enzyme peels, and blood orange lip balms, perfect for rejuvenating and treating the skin during the Halloween season.
Digital Products
- Printable Halloween Decor: Quick and easy decor solutions like printable banners, signs, and cupcake toppers for last-minute party planners.
- Halloween-themed Lightroom Presets: Special effects presets that give photos a spooky or atmospheric feel, great for personal or professional photography.
Seasonal Apparel
- Halloween-themed T-shirts and Sweatshirts: Casual wear featuring humorous sayings, scary graphics, or cute Halloween motifs.
- Glow-in-the-Dark Clothing: Innovative clothing that lights up in the dark, adding a fun twist to nighttime Halloween events.
Top Selling Halloween Costume Ideas
Men’s Halloween Costume Ideas
- Superhero Costumes: Characters like Spider-Man, Batman, or Captain America remain perennial favorites.
- Video Game Characters: Costumes from popular games like Fortnite, Legend of Zelda, or Assassin’s Creed.
- Classic Horror Characters: Dracula, Frankenstein, or a Zombie costume for a timeless scare.
- TV and Movie Characters: Walter White from “Breaking Bad”, Jon Snow from “Game of Thrones”, or new characters from recent hits like “The Mandalorian”.
- Pirate Costume: A swashbuckling pirate complete with eye patch, hat, and sword.
- Decade Themes: 1920s gangster, 1970s disco man, or an 80s rock star.
- Funny Costumes: Inflatable dinosaur, hot dog, or banana costumes for a humorous touch.
Women’s Halloween Costume Ideas
- Superheroine Costumes: Wonder Woman, Captain Marvel, or Black Widow for the comic book enthusiast.
- Fairy Tale Characters: Updated takes on Cinderella, Little Red Riding Hood, or Snow White.
- Classic Witches: From the spooky to the glamorous, witch costumes are a Halloween staple.
- Pop Icons: Costumes inspired by famous figures like Madonna, Cher, or Taylor Swift.
- TV and Movie Characters: Daenerys Targaryen from “Game of Thrones”, Eleven from “Stranger Things”, or Villanelle from “Killing Eve”.
- Decade Themes: Flapper dresses from the 1920s, hippie outfits from the 1960s, or glam rock outfits from the 1980s.
- Horror and Gothic: Elaborate vampire queens, ghost brides, or creepy doll costumes.
Couple’s Halloween Costume Ideas
- Peanut Butter and Jelly: A timeless duo that’s both funny and sweet, perfect for couples who want to show off their complementary personalities.
- Bonnie and Clyde: Channel some vintage criminal chic with 1930s gangster attire, complete with fedoras and faux guns.
- Gomez and Morticia Addams: Ideal for those who want to bring a touch of dark romance and classic horror to their Halloween.
- Zombie Bride and Groom: Put a spooky twist on wedding attire with tattered fabrics and ghostly makeup.
- Doctor and Nurse: A simple and classic choice, especially fitting if one or both are actually in the medical profession.
- Pirate Captain and First Mate: Ahoy, matey! Deck yourselves out in pirate gear for a swashbuckling good time.
- Barbie and Ken: Embrace a playful and plastic look with bright colors and perfect hair.
- Witch and Wizard: Conjure up some magic with mystical robes, wands, and perhaps a crystal ball.
Kid’s Halloween Costume Ideas
- Superheroes: Mini versions of adult favorites like Superman, Iron Man, or Thor.
- Animals and Insects: Cute and cuddly animals like lions, bunnies, or butterflies.
- Princesses and Princes: Disney princesses like Elsa, Ariel, or classic fairy tale princes.
- Cartoon Characters: SpongeBob, Paw Patrol, or Peppa Pig for the younger crowd.
- Fantasy Characters: Little wizards, tiny dragons, or fairy costumes.
- Adventure Characters: Junior adventurers or explorers, like Indiana Jones or a young archaeologist.
- Scary Costumes: Kid-friendly ghosts, mummies, or small witches for a touch of Halloween fright.
Pet Halloween Costume Ideas
- Superhero Pets: Outfits like Superman, Wonder Woman, or Captain America, perfect for showcasing your pet’s heroic side.
- Movie Characters: Dress your pet as Yoda, Ewok, or Darth Vader from Star Wars, or maybe as Dobby from Harry Potter for a magical touch.
- Classic Animals: Transform your pet into a different animal, like a lion with a mane, a bumblebee with little wings, or even a shark with a fin.
- Fantasy Creatures: Make-believe creatures like dragons or unicorns, complete with colorful horns or wings.
- Food Items: Turn your pet into a hot dog, taco, or even a slice of pizza for a humorous and delicious look.
- Pirates: A pirate costume complete with a hat, eye patch, and maybe even a hook for paws.
- Seasonal Themes: A pumpkin suit, a ghostly cloak, or a spider costume that adds extra legs to your four-legged friend.
- Pop Icons: Dress your pet as famous figures like Elvis Presley, Marilyn Monroe, or even a mini Albert Einstein.
- Sporty Gear: Sports jerseys and cheerleader outfits representing your favorite teams, perfect for sport-loving pet owners.
- Fairytale Characters: Little Red Riding Hood, a dwarf, or even a knight in shining armor for a storybook Halloween.
Over to you
Leverage these top-selling Halloween products on Etsy to tap into the excitement of spooky season. By offering a mix of costumes, decorations, and party supplies, you can attract a wide range of customers looking for both traditional and unique Halloween items.
Start listing your products early to capture the attention of shoppers who plan ahead, and continue to promote your items through targeted marketing efforts to maximize visibility and sales during the Halloween season.
As always, happy selling!
