If you’re unsure what to sell on Etsy to make more money in 2023, you’ve come to the right place. From handmade clothing to digital artwork and everything in between, this list will show you what to sell on Etsy to make more money working from home.
Maybe you’ve tried several different Etsy product ideas, but it seems like nothing sticks with your customers.
Or, maybe you’ve been selling the same old products on Etsy since you started and you’re ready to change things up.
This article will examine some of our favorite things to sell on Etsy in 2023. We’ve compiled everything you need to know about brainstorming new product ideas, analyzing the potential success of those products, and implementing them practically for your business. It’s easier than you think, so keep reading to learn how.
When selling on Etsy, it all starts with the right product.
If you’re reading this article, you’re one step closer to finding financial freedom, launching a successful home business, and turning your hobby into a money-making machine for you and your family.
We envy you.
Your entire future is right there in front of you; all you have to do is figure out the best thing to sell on Etsy.
Of course, once you know exactly what you want to sell on Etsy, there’s a to-do list about a mile long with everything else you need to get in order.
But let’s not get too ahead of ourselves.
Sure, you can open an Etsy shop right now and start selling something you think will make a successful and happy business… But without the proper research and planning, you’ll risk throwing in the towel after long months of only a couple measly sales.
This can easily be avoided by establishing a solid foundation in your Etsy shop, all before you even upload your first listing. And all it takes is figuring out the best product to sell on Etsy.
Well, here are 10 of our favorite things to sell on Etsy in 2023:
Jump to each product category by clicking on its link, or keep reading below to see why your product is everything regarding your Etsy business.
- Handmade Clothing
- Handmade & Custom Jewelry
- Spiritual Goods
- Home Decor
- Wedding & Party Gifts
- Pet Supplies
- Toys & Entertainment
- Digital Downloads
- Vintage Goods
- Sell What You Love
The foundation of your Etsy business
Running a successful handmade business comes with its fair share of challenges. From Etsy SEO to ads, to shipping, and everything else in between… the list goes on.
Operating successfully can be tricky without the proper foundation for your handmade business. And like an old house, the walls will eventually crumble if the foundation isn’t sturdy.
So, how do you start with the proper foundation? It starts with selling the right Etsy products.
When you sell the right Etsy products, everything else becomes easier
Let’s stick with the house analogy: installing four walls on a well-poured foundation is easy. The walls are straight and square, and it’s all because you started with a level foundation.
Once the walls are up, the roof goes on with ease, and now you have a well-built house that should last for generations.
But, if you start with a cracked and crumbling foundation, the walls won’t go up straight.
You can hammer as many nails as you want and slap a roof on four crooked walls. But the integrity of the house is already ruined. That’s because the entire house relies on the foundation.
And that’s why it’s so important to get it right.
Your Etsy business relies on the right product.
Like a well-built house, the success of your business is determined by what you sell on Etsy. Your product is your foundation.
You can use the best keywords, take excellent product photos, pay over $100 in daily ads, and offer your customers free shipping. But if there’s no demand for your product, your business will come crumbling down, just like that old house.
Do you know if there’s really a demand for your product? Ask yourself these questions:
1. What are the best-selling items on Etsy that shoppers want to buy?
2. What Etsy products are really engaging and generate more clicks?
3. What are the most popular products on Etsy?
If you know your audience, you can offer a product that speaks to them.
With this in mind, we recently compiled a list of the top 500 Etsy keywords from 2022. We poured through our data and pulled out the keywords that generated the highest level of engagement from Etsy shoppers all year.
We discovered that these are some of the top-selling items on Etsy simply because there’s such a high demand for engaged shoppers.
And this makes figuring out what to sell on Etsy that much easier. Because knowing which products get more clicks gives you a better idea of what moves off the shelves.
Here are the best things to sell on Etsy in 2023
We poured through the top 500 Etsy keywords from 2022 and pulled out some of our favorite product ideas. Use the complete list to help you figure out what to sell on Etsy in 2023.
01. What to Sell on Etsy: Clothing
Everybody loves t-shirts. And on the Etsy marketplace, clothing is one of the most popular Etsy products. But here’s the catch: this product category is FULL of competition. So, you’ll need to get creative to make yourself stand out.
Here are some ideas to help you brainstorm what type of clothing to sell on Etsy:
Styles from the early 2000s are back and more popular than ever. Capitalize on this current Etsy trend with baby tees and low-rise jeans. Make custom fits, or browse your local thrift store for vintage items.
Custom t-shirts are excellent, but custom tie-dye t-shirts are even more fantastic! Trends come and go, but tie-dye always stands the test of time. Get creative and try dying white jeans, dresses, tank tops, and anything you can fit in a bucket.
Also spelled Caftan, these long, flowing robes originated in Asia but are growing in popularity as a fashionable coverup. Wear it around the house, wear it to the beach, or wear it anywhere.
A sari (frequently misspelled as saree, even on Etsy) is a traditional Indian garment for women, typically wrapped around the waist with one end draped over the shoulder. Which version of this keyword would you use?
That’s a trick question! Instead of using keywords with the highest level of competition, you may want to look harder for a long-tail keyword alternative and adjust your listing as necessary 😉
For more clothing product ideas, download our list of the top 500 Etsy keywords.
02. What to Sell on Etsy: Handmade Jewelry
Here’s another popular Etsy product that’s filled to the brim with competing shops. Handmade jewelry is one of the main product lines that Etsy is known for, and it’s a trendy market to sell in. However, there’s a jewelry trend going on right now that we especially like — and you might too!
Here are some ideas to help you brainstorm what type of jewelry to sell on Etsy:
Made from polymer clay, this popular jewelry trend is fun to make and easy to learn. You’ll find a vast market for clay jewelry on Etsy, especially clay earrings.
While there’s a lot of competition in this market, polymer clay is so versatile to work with; you can make endless creative choices to set yourself apart.
Praised in the spiritual community for its calming effects and healing properties, crystal jewelry remains a popular product on Etsy. And why not?
Millennials “killed the diamond industry,” and crystals are much easier (and significantly less expensive) to work with.
These crystals are some of the best-selling items on Etsy in this category:
Amethysts are unique purple crystals used in the spiritual community to promote groundedness, tranquility, and a sense of calm.
Carnelians are translucent, fiery stones used in the spiritual community for protection, wealth, and wisdom.
Citrine is a yellow quartz crystal used in the spiritual community to welcome abundance, prosperity, and positivity.
Moldavite is technically a type of glass believed to have been formed by a meteor that hit Earth around 15 million years ago. It’s also apparently cursed. But the gorgeous glass makes for a great accessory, and it’s one of the top-selling items on Etsy!
Moonstone is a rare colorless gem that produces a phenomenon called adularescence. It’s intriguing, beautiful, and favored to sell on Etsy.
Opals share the colors of all gems, making them a fashionable statement piece for all types of jewelry and accessories.
Selenite is praised by the spiritual community for its potent healing benefits and is widely considered to be one of the most important crystals for cleansing unwanted energies.
Tourmaline is a multi-colored gemstone used in the spiritual community to shield its wearer from negative and unwelcome energies.
This goes without saying, but if you can make and sell it on Etsy, there’s probably a market for a custom version. And that’s all too true for jewelry.
Everyone has a few special people in their life, and there’s always an occasion worth celebrating. When it comes to gift-giving, jewelry is at the top. Kudos to anyone who takes it a step further to get their gift customized to make it extra special for the special people in their lives.
While it doesn’t have to be a diamond ring (or any of the crystals mentioned above), custom items with personalized engravings are some of the best selling items on Etsy.
For more jewelry product ideas, download our list of the top 500 Etsy keywords.
03. What to Sell on Etsy: Spiritual Goods
Etsy started as an online marketplace for bohemian artists to share and sell their uniquely crafted, handmade goods. It remains the go-to destination for purchasing handmade products made with sustainable, organic materials for any lifestyle. For shoppers more inclined toward their spiritual nature, Etsy is a great place to find products of the like.
Piggybacking off our favorite crystal jewelry products listed above, many shoppers on Etsy would be interested in any product that involves some decorative form of these crystals. So get creative with creating your products and developing something few others sell. The spiritual community may be interested in any form of these crystal products:
- Crystal Art
- Candle Holders
- Incense Holders
- Crystal Towers
- Dice Crystals
- Crystal Balls
For more spiritual product ideas, download our list of the top 500 Etsy keywords.
04. What to Sell on Etsy: Home Decor
Home decor and home decorations are Etsy products that help shoppers turn their houses into their dream homes. It’s a surprisingly large and vast category since many different effects styles fit into this market.
It’s also one of the most significant categories on Etsy, meaning there are many other competing shops and many interested shoppers searching for these products. This category includes art, ornaments, decorations, and the like.
Here are some product ideas to help make the inside of a house feel a little more special:
It’s delicious for the end-user, reasonably simple to make, and a great way to spruce up any kitchen. Charcuterie boards are all the rage for dinner parties, random get-togethers, holidays, and any occasion. These fancy cutting boards can be engraved with a personalized quote, inlaid with an epoxy river, or used as wall art for your fancy apartment.
The centerpiece of any living room, coffee tables are a great piece of furniture to make a statement for your houseguests. Or simply to be used as a functional “dining table” in front of the TV. They’re big, bulky, and cost a pretty penny to ship, but they bring in much money with each sale.
Floating shelves are popular among all decorating styles and are a great way to display books, potted plants, and any crystal artwork. They’re simple to make, easy to install, and make any shopper feel at home once they’re up on their walls.
Not Man-Crush Monday, mcm stands for Mid-Century Modern. Skirting the line between vintage and home decor, these decorative drinking glasses can be displayed atop any wet bar or used with your favorite charcuterie board.
For more home decor product ideas, download our list of the top 500 Etsy keywords.
05. What to Sell on Etsy: Wedding & Party Gifts
Any excuse is a great excuse to party. Which means weddings, birthday parties, and any reason to celebrate!
Pro Tip: Someone shopping for party supplies wants to see people having fun. Throw a “fake” party and get images of your products being used by people who are clearly having the time of their life.
Here are a few Etsy product ideas to help your customers celebrate in style:
Obviously, this isn’t a product for everyone. A wedding dress is arguably the most essential fashion choice in any woman’s life. But a custom, handmade wedding dress purchased on the internet? You’d be surprised at the level of engagement your listings will receive.
Baby Shower Games
With gender reveals flooding everyone’s social media feeds, we might be heading into a baby boom in 2023. More babies mean more baby showers, and that’s a reason to celebrate!
Canva may have taken the DIY graphic design world by storm, but the average consumer isn’t as creative as they think they are. After a couple failed attempts at creating their own party invitations, they’ll likely seek professional help. Help them find it on Etsy!
For more wedding and party gift ideas, download our list of the top 500 Etsy keywords.
06. What to Sell on Etsy: Pet Supplies
For every family celebrating their children’s birthdays and milestones, another family does the same for their pets. We love our pets, and we love to shower them with gifts. And so do many Etsy shoppers. Whether a practical collar or a puppy-pampering bath bomb, pet supplies are a significant money-maker on Etsy.
Here are a couple Etsy product ideas to help your customers pamper their pets:
Indoor cats love to play just as much as outdoor cats, albeit with less room to explore. A cat tree is a great way to allow your feline friends to jump, hide, scratch, and relax. These products vary from big and bulky to tiny and cute. Cat lovers rejoice!
Dog bandanas can be a great way to help your furry friend rock their own accessories to match their personality. From adventurous canines with an outdoorsy bandana to cute poodles with pink paisleys. Dog bananas are the classic puppy accessory and come in endless styles.
For more pet supply product ideas, download our list of the top 500 Etsy keywords.
07. What to Sell on Etsy: Toys & Entertainment
Toys and entertainment is an Etsy product category that stretches from kids’ games and electronics to collectibles, Dungeons & Dragons memorabilia, and slime.
Here are a few Etsy product ideas to spread some fun to your customers:
Slime is life. As a kid, was there anything you wanted more than your handful of green or purple slimy goop? Stretch it. Bounce it. Gross our your siblings and get in trouble with it at school. Slime is the epitome of childhood innocence and a great way to interest your children in science.
Sharp Edge Dice
Quintessential for any roleplayer’s toolkit, sharp-edge dice can be used for tabletop games and beating the odds. Relatively straightforward to make once you know what you’re doing, a good set of dice can fetch a quick amount of cash when selling them on Etsy.
For more toys and entertainment product ideas, download our complete list of the top 500 Etsy keywords.
08. What to Sell on Etsy: Digital Artwork
We can’t all afford to get into the high-end art market.
This is where digital art comes in. Rather than selling a physical product, you’re selling something entirely digital. This means instant delivery and incredible scalability. Various designs in various sizes, different themes but similar styles — you can do it all, or you can do a few pieces incredibly well. The choice is entirely yours.
But the fact is this: digital art will always be in demand!
Pro Tip: Use sites like Fivver to find digital designers who can bring your ideas to life. Pay them for their services and ensure you have a license to sell it.
Printables aren’t just artwork. Artwork is a large part of the printables market on Etsy, but it also extends to things like birthday cards, planners, notebooks, and many other products.
Not sure what those other products are? Jump on Etsy, look for yourself, and see how happy Etsy customers could purchase and print your digital designs.
ProTip: Use other sellers as a source of ideas for design, but design something totally different, entirely from scratch. Don’t give other sellers a reason to report you!
For more digital product ideas, download our list of the top 500 Etsy keywords.
09. What to Sell on Etsy: Vintage Goods
Vintage is a broad term and tricky to define. But if you don’t know what to sell on Etsy, consider this route.
Remember this, though: there’s more to vintage than clothing.
Spend time perusing thrift stores, finding things you like, and then selling them on Etsy. It’s not the most efficient or scalable way to do business, but it’s a great way to have fun and make money.
ProTip: Selling vintage goods has unique challenges, like pricing and sourcing products. But when you’ve figured it out, it can be an incredibly lucrative niche.
Here are some ideas for vintage things sold on Etsy that made our top 500 list:
Typewriters are cool, hipster, and probably never go out of style. They can also fetch a pretty penny on Etsy.
Stained glass is already a popular little niche to sell on Etsy. But if you’re locally sourcing vintage stained glass in your area, buyers will pay top dollar for an exquisite piece in good shape.
Tapestries are big statement pieces that can completely change the feel of any living space, making them a popular home decor item on Etsy. Vintage tapestries are hard to come by, but you could always print your own vintage design on a wall hanging of your choice.
One of the most iconic pairs of jeans of all time; they just don’t make them like they used to. A proper pair of vintage 501s is a timeless article of clothing, perfect in anyone’s wardrobe.
Mid-century modern is a style that the world has been obsessed with for a long time, and we don’t see that obsession fading anytime soon. It’s calm, vintage, and sure to remain popular to sell on Etsy for the rest of the year.
For more vintage product ideas, download our list of the top 500 Etsy keywords.
10. What to Sell on Etsy: Sell What You Love
Above all else, it’s important to remember to sell what you love on Etsy. If you don’t enjoy making your Etsy products, you can quickly lose interest and want out of this new business you just started.
Still, you must also ensure you can afford to pay the bills. That’s where balance comes into play. Selling what you love while providing a market for what you sell on Etsy.
So, if you’re an Etsy seller not interested in selling a new product, you’re in luck. Because you don’t have to. Instead, you can continue to sell the same products you know and love, with new variations popular among Etsy shoppers.
Find more examples of what to sell on Etsy.
Our top 500 list shows us a complete list of descriptive keywords you can include in your current product line. These descriptive keywords are precisely what Etsy shoppers seek and engage with on the platform. So, use this list to help you figure out a new product line for your shop.
All you have to do is browse through this list and pull out a handful of keyword ideas you feel comfortable incorporating into your existing products.
Figuring out what to sell on Etsy is a balancing act
“Do what you love, and you’ll never work a day.” These wise words are echoed from household to household and are something you probably heard from your grandparents when you were old enough to land your first job.
Do what you love, yes. But just because you love crocheting beanies doesn’t mean you’ll be able to create your own Etsy empire with them.
The trick is to find a balance. The Japanese call this your “Ikiagi.”
In this case, you must balance doing what you love and getting paid. Here’s a closer look at some essential things to consider when trying to figure out what to sell on Etsy:
- Get paid for what you do. Obviously, this is the most critical step for any business. If you weren’t getting paid, it wouldn’t be a business. And if you’re losing money, your business will soon be an expensive hobby.
- Make sure there’s a demand. Who are you making them for if there’s no demand for your Etsy product? If it doesn’t sell, don’t sell it. And if it sells slowly, make every sale count.
- Love what you do. If you hate making sweaters, don’t sell sweaters. You’ll burn yourself out, which will only be detrimental to your health in the long run. Create something you enjoy and find a way to make money from it.
- Be good at it. Like, really good. Anyone can be mediocre at anything. But when it comes to your business, you should be at the top of your game.
So, what do you love?
If you’re considering selling on Etsy, it’s probably because you enjoy making a particular item, and someone once said, “You should sell those on Etsy!”
But first-time Etsy sellers will quickly learn these two things when it comes to selling on Etsy:
- There’s no demand. The product you want to sell has little direction on Etsy’s online marketplace. Unfortunately, this means that nobody wants to buy your particular product. Or they just don’t know they want to buy it yet!
- There’s too much competition. When there’s an absolute flood of competition, there’s little chance your product will stand out from the rest. If the market is oversaturated, you must get creative and niche down or consider selling something else.
Either way you look at it, the profit margin in the two examples listed above is slim-to-none. And after a few months of hard work and little sales, your passion for selling dies, and so does the desire for creating.
Figure out what to sell on Etsy with Marmalead.
Marmalead is a great tool that shares vital statistics for the products you’re thinking of selling.
Type any product or keyword into Marmalead to see:
- Exactly how many people are searching for that Etsy product
- The expected engagement for that Etsy product over the next 30 days
- The amount of competition you’ll face selling a similar Etsy product
- And so much more!
Try Marmalead for yourself and see how it can help you figure out which products to sell on Etsy and make more money doing it!
Whatever you sell, keep it green.
Our final bit of advice is to go green. Eco-friendly, zero-waste, recycled, upcycled. Whatever it is, all of these terms will play a gigantic role in consumers’ lives in 2023. Gen-Z is more than willing to spend extra money on a product if it’s sustainable and even more so if it’s certified.
Clothing, furniture, kitchenware, homeware, linen – find a way to create something from products already in circulation, and you’ll have a fantastic selling point.
Pro Tip: Don’t greenwash. If you can’t at least prove your product’s sustainable properties, don’t claim anything.
Over to you
If you’re struggling to figure out what to sell on Etsy, get creative. What do you like, and what do you have a passion for? If your venture takes off, what will you be as passionate about now as you will at the end of 2023?
Answer these questions, and you’ll be well on your way to getting your Etsy business on the right foot.
But keep this in mind: Do your research. Use tools like Marmalead to find products that many people search for on Etsy, and you’ll be headed in the right direction.
What new trends and Etsy product ideas do you think will take off in 2023? Or, what trends are you ready to see fizzle out completely? Share your thoughts, and let us know what you think in the comments below.