There has been a discussion in our Facebook Group about how one should do their listings’ tags and titles. Eventually, it came down to two schools of thought. There are people who:
- thinks that when you do your listing, you should do your titles first and then pick out what your tags will be from the keywords in your title
- thinks that you should come up with all your keywords, put them as tags first, and then fit those into a title.
To Tag or to Title
If you start with finding the right keywords, it doesn’t really matter. If you want to take those keywords that you found and put them in your tags and then figure out your title – that’s okay. Or if you want to pick your keywords and put them in your title in an order that makes sense, and then putting those in your tags, that’s fine too. The ultimate and most important thing is to find the keywords first. Always start with finding quality keywords.
As long as we’re getting to the same spot at the end – which are keywords that end up in our tags and in our titles, it doesn’t matter how you get there. Whatever is easier for you and whatever works out for you. It doesn’t really make that much difference.
You can have one target focus keyword. After that, you can have a number 2 focus keyword, number 3, and so on. You want this to happen because the front of your title is the strongest in relevancy search. The closer it is to the front, the better off you are and the stronger Etsy search thinks it is.
How does Listing Grades work inside Marmalead?
Tags in Title
It basically means “Tag and Title Match”. How many of your tags can you fit inside your title? If you have your title keywords written EXACTLY as it is in your tags, then Marmalead counts that as a tag and title match. That is good because Etsy likes to see that.
If it’s different; say you have “wedding dresses“ as a tag, but you have “wedding dress” in your title, then that’s not going to fit because it’s looking for your tag in your title. But to add to the confusion, if you had “wedding dress“ as a tag, but “wedding dresses” in your title – that would match. Because that’s a subset of “wedding dresses” so it would ‘technically’ find that phrase in your title.
In our grading, you don’t have to fit all 13 tags in your title because you are limited by the 140-characters. We only look for 7 tag and title matches for you to have a full score. Etsy is a different thing because they don’t really care how many you fit into your title. What they care about is if the tag exists in your title. Marmalead is just measuring how well you’re making use of that title to match as many tags as you can.
Renewing is part of the grading as well. People have asked us before “Why is my grade changing when I haven’t changed anything on my listing?”
The answer is: Your listing is getting older. While your listing is getting older, the market space is constantly having new listings being added to them. When people renew or one of their listings get sold, they are automatically renewed and go to the top too.
Keyword Stuffing Explained
There’s a lot of places where people talk about keyword stuffing. We see this in the Etsy Forums a lot. It comes up in our Facebook Group every now and then too. There are other thought leaders in the Etsy space that talks about keyword stuffing a lot and unfortunately, most times that we’ve seen it used, people are using that term incorrectly.
To best understand this, we should get back to before there was Etsy. Back in Google days. Way back in the day when they wanted to figure out how well a site was geared to talk about a specific keyword, there became a term known as “keyword stuffing”. Keyword stuffing back then was the practice of writing really spammy content in a sense that you take a single keyword and you just insert it in every sentence you possibly can even though it looks awful and doesn’t really add a lot of value. It’s just the same keyword over and over.
If you’re putting a bunch of different keywords in your title and tags – that’s not keyword stuffing. It sounds like it is because you’re ‘stuffing’ all those keywords in there, but you are not using the same keyword over and over so you’re good. If your tag and title looks like “Wedding dress wedding dress wedding dress wedding dress” – that’s keyword stuffing. If you’re targeting something ‘wedding’ related, and 4 of your keywords have the word ‘wedding’ in them, don’t be overly concerned because they’re not the same thing.
We don’t grade the quality of your keywords
Your letter grade does not involve the quality of your keyword. At least not yet. That’s why we show the Marma-meter scores in the Tags table. We score how that tag is performing as far as Engagement and Competition.
Things that sellers can optimize to impact their keyword relevance
First, is choosing strong keywords to target (i.e. choosing words that are as high engagement and low competition as you can find and that are a good fit for your listing).
Secondly, you can make sure that you put them together in your shop in a way that makes Etsy want to find you to be the most relevant. That would be putting the target keyword in the front of your title and in your tags and make sure that those two things match exactly.
Third, is renewing. You can renew your listings to stay relevant in the search you are trying to target.
Things that you can’t control
When people search for you and then they visit your listing; whether or not they purchase. Although you can technically control the outcome because you can have great photos and compelling descriptions, the right price point, and making sure you’re targeting the right keywords. All of these techniques can help improve your conversion rate.