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Business Life

Using TikTok for Etsy: Short-Form Video in 2025

Etsy, the online marketplace for handmade and vintage sellers, is encouraging sellers to embrace short-form video content as a powerful way to market their products and grow their audience on social media. Inspired by the success of platforms like TikTok, Etsy is making moves to help sellers adapt to this fast-paced marketing landscape.

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Business Life

The Real Costs of Free Shipping on Etsy

Free shipping is one of the most powerful incentives you can offer online. Why? Because it’s one less decision for a shopper to make before they buy your product. Once a customer sees “Free Shipping,” the price displayed is effectively the price they pay—with no extra fees. But what does free shipping cost you?

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Business Life

The Most Important Etsy New Year’s Resolutions for 2025

The new year is here, and with it comes a fresh start for Etsy sellers to tackle their New Year’s resolutions.  After navigating the whirlwind of the 2024 holiday season, now is the perfect time to reflect on the past year. What went well? What didn’t? Most importantly, what changes can you make to ensure […]

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Business Life

Etsy Insider: The Scoop on Etsy’s New Loyalty Program

Etsy Insider is Etsy’s latest attempt to create innovative tools that provide more value to shoppers. In an evolving global eCommerce landscape, Etsy aims to attract new shoppers and keep existing ones coming back. This buyer membership program is designed to strengthen the bond between Etsy’s products and its diverse customer base, ensuring shoppers stay […]