We introduced the Etsy Shop Fitness Calculator on January 18th and have been delighted with the number of sellers who have engaged with it! In just under a week, we had over a thousand Etsy sellers run their shops through the tool. In the infographic above, we’ve broken down the results from other Etsy shops so you can better understand where you stack up! If you’re not a fan of infographics, here’s a quick breakdown of the Etsy Shop Fitness Calculator Results:
Etsy Shop Fitness Calculator Results
- 1096 shops scored their fitness in the FIRST WEEK!
- 172 Shops scored their fitness more than once.
- The most times a single shop scored its fitness was 7.
- The average seller conversion rate (orders / views) is 1.11%.
- The average number of orders a shop fulfills in a year is 311.
- The highest number of (verified) orders in a year is 12,436.
- The average shop has 158 active listings.
- The highest number of (verified) active listings is 2,281.
- The average number of views a listing gets in one week is 44.6.
- The highest number of views a listing got in a week was 1,252.
If you haven’t already, put your shop through the Etsy Shop Fitness Calculator and see how you stack up!
16 replies on “Etsy Shop Fitness Calculator Results”
I tired several times to use it but there are a few bugs, on the first page it gives an error every time that my orders are
Hi Susan,
Sorry for the inconvenience. You can contact us at success@marmalead.com and we will be glad to help you out! Thank you.
Thanks for the info! It’s good to see how my shop compares.
988 sales 69000+ views however it says are you sure you have more views then sales????
OK let me get that the right way around…it sales are you sure you have more sales than views…
Hi Martin,
You can send us a message at success@marmalead.com and we will be happy to assist you with your issue. Thanks!
Your stats show that the average seller conversion rate is 1.11% (orders divided by views). I assume that means only the shops that have submitted for the “shop fitness calculator” are being factored into your number. If I submit, I’ll blow your statistics to pieces. My conversion rate is a tiny fraction of that number.
Am I correct or does that number actually reflect Etsy as a whole?
A true conversion rate is sales / visitors… not sales / views. Lets say one visitor views 100 pages in a shop (which could include listings, About page, policies, etc.) before purchasing, another views 20 and doesn’t purchase, and another eight view just one page and don’t purchase. If they were the only 10 visitors that day (not necessarily realistic, but just for the sake of this example), the conversion rate would be 10% (1 sale /10 visitors). Using views instead would calculate it as .8% (1 sale /128 page views). But a .8% conversion rate really means that an average of 8 visitors out of 1,000 converted to a sale. Not even close to this scenario. (And potentially very discouraging to a shop owner when comparing to average ecommerce conversion rates!)
Having Google Analytics set up is really the best way to get a clearer picture of conversion rate since you can at least track visitor counts there. But even that isn’t ideal since Etsy doesn’t insert Google Analytics code in the places that really matter for tracking conversion.
Oops, I meant to leave this as a reply to Sandi above. Sorry about that!
I just signed up and can’t get the Etsy Shop Fitness Calculator to work. I’ve filled in everything, but can’t get beyond that. It does nothing…
Hi Carla,
I’m so sorry you’re experiencing trouble with the Shop Fitness Calculator. Please shoot us an email at success@marmalead.com and we will be more than willing to help you out!
Kevin
I know my shop is in trouble, that’s why I’m here in Marmalead. But the hard cold facts made a realistic impression. There’s work to do and I’m ready for it. 1 Step at a time.
That’s the spirit Hollye! One step at a time, even if they’re baby steps.
Wow. I have a LOT to learn. Whew!
I was roaming through the website to learn how to use the tools better, found this page, clicked the link and after a few tries realized the post was from 2016 🙂
Does the calculator still works ?