Etsy SEO Marmalead Updates

Get Found on Etsy with MarmaMeters

Get Found on Etsy with the new Marma-Meters

Introducing our latest addition, the MarmaMeters. It’s the next level in our quest to help you get found on Etsy. It’s a right-brain friendly green, yellow, and red system of measuring three important criteria of keywords.

Those criteria are Engagement and Competition.


Measures how much shoppers are interacting with listings. While search volume counts the number of times shoppers have searched for a keyword, engagement means they searched, and then went on to interact (view and/or favorite) the listings on the page. Higher engagement is always better.


Measures how many listings are trying to be found in this search. The more competition there is, the more challenging it is to keep your listings at the top. In the most competitive searches, listings are being added/updated by the second. Lower competition is usually better.


How it helps you get found on Etsy

Let’s take a moment to define “getting found”. It’s targeting keywords that have solid engagement. You’re not found until you’re seen.

Found = Views.

Our MarmaMeter ratings are data driven by Etsy data and scale to the size of the market. For example, when a keyword is rated with “High” Engagement, we’ve taken views per week and scaled it to fit the level of competition.

Whether you’re an analytical show-me-the-numbers-left-brain type or a creative just-tell-me-what-it-means-right-brain type, you’re going to love the Marma-Meter.

We’re doing the heavy lifting for you so you can quickly see what keywords are a good fit, and still showing the numbers you’re used to for when you want to drill down further.


Here we have a search for “silver jewelry”. You’ll notice that Engagement is actually “Low” even though it has 56 Views/Week. That’s because for the number of competing listings (Competition is “Very High”), it’s not really that impressive.


Here’s how the Marma-Meter looks in Keyword Comparison. Now you can sort out the good from the bad keywords even faster!

Don’t worry, the numbers you’re used to are just below. 

Not sure where to start?

Head over to our Shop Fitness Calculator and see how you’re doing for the keywords that your shoppers are using to find you. Then jump over to Marmalead and use the new Marma-Meters to find related keywords that work even better!

44 replies on “Get Found on Etsy with MarmaMeters”

Love this new addition! It really helps to make it clear at a glance which key words are best. I’m still trying to get a grasp on my SEO but your tools are what is making it possible for me to improve my shop. I started in late January working on listings and I have seen my sales double this month compaired to last year. I still have a lot of work to do. I am looking forward to what you will offer next. Thank you!

Love the new feature! You take the numbers and break them down into a format that is really easy to follow. Thanks for working so hard to create a great, easy to use, time saving tool with proven success. Can’t wait to see what’s next!

Brilliant, thank you for clarifying how to interpret the category page. I wondered if it was a good or a bad thing. Looks like it will make life easier. Thanks for all your hard work and support.

for me green brain please one more time… what is category page keywords ? english is not my first language…

Hallo Richie!
Is low risk good or bad? should we avoid keywords with low risk or with high risk?

Hi Sandra,
Category pages are those grid of categories you see when you search for something broad, like say ‘silver” – there will be several categories for you like “Necklace”, “Earring”, “Bracelet” etc. This is bad because it encourages a shopper to click in any of the categories to further narrow their search. You generally should avoid keywords that end in category pages.

Low Risk means there is a small chance of a keyword ending up in a category page. High risk means there is a high chance that this keyword is going to result in a category page.

Dear Marmalead, you posted that the average views for a week on etsy are 50 – 60 and the average favorites are 8. My average weekly views are 156 per week and my average weekly favorites are 43 per week. I have 39 sales. What am I doing wrong.

This is a fantastic addition! I love that now you can get insight at a glance. I’ve spent hours upon hours using Marmalead … and I’m still struggling to make the numbers work for my store. I’m in a super saturated area (lucky me), so any tool and/or advice is uber appreciated. Any tips for my store Richie?

Thanks so much for the post and update to Marmalead!

Try as I might, I haven’t been able to wrap my brain around keywords.

I’ve been getting a few sales on my Etsy site, but that has mostly been from leads generated from my amazing Instagram followers.

I still can’t seem to figure out the best keywords.

I’m grateful for any and all advice, please!

Humbly yours,

Mika Harmony

This is fantastic! Much thanks. A question though:

I have been diving into my lists and having trouble finding words with engagement above Low. Just found two so far with Moderate which I will of course target.

Suggestions of how to find higher engagement keywords on Marmalead?


I agree, there are markets where it’s just plain hard to find good keywords. I sometimes spend 20 minutes just to find one. There are avenues like the ‘Other Ideas’, ‘Matching Items’, and ‘Tag Used’ sections though. You basically just do a trial and error.

Remember, you can play with the filters. I can set the Views/Item filter to show the best performers first and then what I do is I try the top keywords on the list trying to find some gems. Here’s two screenshots showing how I do them. high_engagements.png good_results.png

This is very helpful. I am also in a broad category (vintage art prints) where I am struggling to find good keywords, since they are mostly descriptive of the picture, or the subject of the art.
I’m going to try the filter sort for highest views that Kevin suggested. Previously I got stuck on the ones with the high amount of tags, but I can see that I need to find what people are actually viewing. Bonus – I can use this information to source product too!

In the “good_results” screenshot, I assume the “gypsy spiral” keyword is the best result even though it has a category page?

This is a very welcome update to Marmalead. I am definitely more right-brained so comparing all the numbers always makes SEO seem like a dreaded chore. This looks like it will make it a lot easier for me and hopefully speed up my SEO process! Thanks, Marmalead 🙂

This is amazing! Thanks!

Now I just have a conundrum. Our field (artificial floral arrangements) is a fairly low-engagement area of Etsy anyway. So do I pick a keyword with Low engagement and Moderate competition, or the other one with Very Low engagement and Low competition? 🙂 Decisions decisions.

Hmm that’s actually a tough one! I’d go with the Low Engagement – Moderate competition. I bet I can still fight through 10k – 20k other listings with my captivating pictures and product descriptions. There’s just no point in getting first rank or first page in a market where no one ever looks. Just my two cents.

I’d like an explanation of why you have chosen the words “low risk” etc for categories and what it implies about a keyword. Thankyou

Since we can’t be 100% sure a keyword will trigger the category page, we chose “Low Risk” to indicate it’s probably a safe choice. All signs point to it shouldn’t be a category page.

Category Pages imply that when a shopper searches that keyword, they’ll be presented with several categories to narrow down their search. They see this at the top before any listings. That means ranking for one of these keywords will not get you found nearly as much because the shopper is more likely to take Etsy’s suggestion of choosing a category to narrow things down.

This is another example of where search volume alone misleads you (blog post coming soon).

As I ponder how this tool calculates “engagement”, it brings up a question I have had for a long time. For some reason, there seems to be a population of sellers on Etsy who add listings to their favorites in mass. When I see someone who favorites one of my listings, who has 900,000 favorites, I consider that person NOT a potential customer. Probably just a helpful seller trying to boost my listings’ ratings, or stimulate traffic for me. Does the tool adjust for that? I have found many terms with crazy good engagement that fit my listings, but how do I know that sales are the greater factor in that “engagement” statistic?

Hi MaryAnn, while we don’t compensate for people who just favorites listings, we’re pretty sure that the results shown by Marmalead are reliable. The reason so is because we analyze a pretty large sample. 100 listings to 500 listings in fact. In our understanding, that should be enough to weed out or flat out any odd ones like you mentioned. Plus, that person who favorited your listing got there for a reason, because he/she typed something in search and stumbled upon you.

thanks to Marmalead I foud pretty good keywords, with high engagement and low competition. but as I typed them on Etsy there was no suggestion like them 🙁 are the keywords that Marmalead offers and suggests being the real Etsy keywords?

does Marmalead offer real Etsian keywords in word cloud and storm? thanks to Marmalead I found some pretty good keywords, with high engagement and low competition but when I typed them in Etsy search they were not suggested 🙁

Agnessa – Yes, the keywords you find in Marmalead are all coming from Etsy. The reason though why it’s not showing up in Etsy’s search bar is because it isn’t really a tool designed for that purpose. The Etsy search bar shows you: 1) the recent searches that people have made and 2) it tries to complete what you type in it – like an autocomplete. So I wouldn’t rely on the search bar for finding keywords!

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