Valentine’s Day is a lucrative holiday that you don’t want to miss. Coming right after the busy holiday season in December, your first instinct might be to relax in February. However, with just a bit of targeted marketing and some adjustments to your Etsy SEO, this Valentine’s Day could be your most successful one yet.
Getting ahead this February 14th is simpler than you think! All it takes is some love-themed branding and a bit of forethought. Since you’re reading this Valentine’s Day marketing guide, you’re already on the right track.
Continue reading to learn how to transform your Etsy products into the perfect Valentine’s Day gifts for loved ones everywhere.
In this article, you’ll learn:
- Why Valentine’s Day is an excellent opportunity for your brand
- Which love-themed products to promote this holiday
- How to market your products for Etsy Valentine’s Day
- How to get your Etsy Valentine gifts featured in Etsy’s marketing
Let’s get started!
Etsy Valentine’s Day Marketing Guide
Whether you see it as a heartfelt occasion or a Hallmark conspiracy, there’s no denying that Valentine’s Day is a popular gift-giving holiday that nearly all brands can embrace. Marketing your products for Etsy Valentine’s Day is not much different from marketing for any other holiday.
However, there are specific strategies you should focus on to maximize your returns.
Here are 7 easy steps to enhance your Etsy Valentine’s Day marketing:
Step 1: Promote Relevant Etsy Valentine’s Day Gifts
Etsy Valentine’s Day gifts fall into two broad categories:
- Love-themed gifts
- Not love-themed gifts
Here’s what we mean:
Love-Themed Etsy Valentine Gifts
These are products specifically designed with Valentine’s Day in mind, featuring hearts, Cupid’s arrows, roses, Valentine’s Day candy, chocolates, etc.
They also include romantically inclined items like customized lockets, embroidered teddy bears, and personalized gifts ideal for that special someone.
Generally, these are the easiest products to market for Valentine’s Day. If you sell similar items in your Etsy shop, ensure your holiday keywords are optimized by the time shoppers start searching on Etsy.
Related: How to get your Etsy keywords ready for ANY holiday
To maximize Valentine’s Day on Etsy, promote products related to romance, anniversaries, or the general feeling of love.
(Not) Loved-Themed Etsy Valentine Gifts
Essentially, this category includes everything else available on Etsy. These gifts are typically sought for birthdays, anniversaries, graduations, promotions, bar mitzvahs, etc.
Think handmade shoes, knitted scarves, custom wooden knick-knacks, picture frames, and more. Why would these make perfect Valentine’s Day gifts? Because they’re thoughtful.
It’s easy to pick out an embroidered teddy bear online, but it takes genuine thought to choose something that truly resonates with your significant other. If your product fits the bill, ensure it’s discoverable in Etsy’s search.
If you’re struggling to make your listings exude love and romance, consider searching your inventory for items in pink, rose, or heart-shaped, or those sold in pairs. Apply some of the tactics in this article to present your Valentine-themed products to your Etsy audience!
Step 2: Sweeten Your Listings for Etsy Valentine’s Day
Once you know which products to market for Etsy Valentine’s Day, it’s time to add a little sweetness to your listings:
- Start with the physical product: Think of ways to incorporate Valentine’s Day themes into your products, like using red and pink yarn or engraving romantic quips and poems.
- Then move on to your copy: After your product channels Hugh Grant romance movies, update your listing’s title and description. Use researched keywords to target Etsy searches effectively. When writing titles and descriptions, consider how your product demonstrates affordability and romance.
- Don’t forget your product photography: The first things that attract buyers are the title and image. Update your listing photos for the occasion, emphasizing red hues or showcasing lifestyle photos that tell a story of love. Remember, subtlety and taste are key in your designs.
Step 3: Use the Right Valentine’s Day Etsy Tags for Your Listings
Updating your titles and descriptions with Valentine’s Day references is crucial, but don’t overlook the importance of Etsy tags.
Many shoppers are unsure what to get their loved ones and will use keywords like “Valentine’s Day Gift” and “Valentine’s Day Gift for Her” in their search. By targeting these keywords, you increase the chances of your product being discovered over your competitors.
Make sure your tags, titles, and descriptions are updated to draw more attention to your products.
Related: How Marmalead can help you find the best Etsy tags for your product
Step 4: Always Mention Delivery Dates for Your Etsy Valentine’s Day Gifts
Ensure your customers receive their purchases on time, ideally before February 14th. To avoid last-minute rushes and potential negative reviews, highlight your turnaround and delivery times during the holiday season.
Update your processing times in your Etsy shop and mention expected delivery dates in your product listings or photos.
Pro tip: If you’re running ads, stop promoting your Valentine’s Day gifts after the last possible order date for timely delivery.
Step 5: Double Down on Your Social Media
Use reds, pinks, hearts, flowers, and cherubs in your social media posts to showcase your products leading up to the 14th. Holiday-themed posts are a great way to leverage social media followers into customers.
Step 6: Run an Etsy Valentine’s Day Promotion Leading Up to the 14th
Leverage FOMO with time-based sales. Use creative phrases to encourage action:
- “Last chance for romance”
- “Don’t miss this Cupid’s arrow”
- “You can’t hurry love or a good gift”
Related: How to run the perfect promotion in your Etsy shop
Step 7: Let Etsy Market Your Valentine’s Day Gifts for You
Being prepared for the holidays increases the likelihood of Etsy featuring your shop in their marketing materials. Etsy often prepares Valentine’s Day gift guides and marketing in early January, so have your products ready by the end of December.
Don’t let time slip away – Valentine’s Day will arrive before you know it!
Over to you
Follow these 7 Etsy Valentine’s Day marketing tips to gain an edge over the competition. Like Christmas or Thanksgiving, this holiday requires fine-tuning and planning for its specific needs.
Try these tips in the lead-up to February 14th, and consider using them to promote your Etsy store throughout the year. Once your store is set up for Valentine’s Day marketing, let us know what you’re selling in the comments below!
