We’ve got an awesome free five-part mini-series happening over the next few days and we couldn’t be more excited about it! Our friend Dave from AddToCart and WoodlandZen has so much wisdom and helpful info when it comes to selling on Etsy and he is about to hit you with some of that awesomeness! We’ve had Dave on The Jam before and held a webinar with him about maximizing Etsy ads. So hang on, because you’re about to find even MORE Etsy shop success with Dave and the Marmalead team is stoked to be part of it!
Welcome, everyone! Thank you for reading and following along in this Etsy lesson series. With this course, you can increase your Etsy sales, and grow your shop to the level of income you deserve! To follow along properly, get the free eBook/course, and receive my emails with additional helpful content on each lesson please click here. This free lesson series/course is made to go in conjunction with my Slow Sales Solutions Program, which has already helped hundreds of Etsy sellers become the best they can be! Please consider joining if you find this content helpful.
Upsells & Coupons
You’d be surprised how many Etsy sellers aren’t utilizing all the free remarketing functions they give us. While it’s nothing compared to having a standalone and an email list, Etsy does give you some functions here. Before they were charging .10 cents per email on some of the functions! I believe they ended that charge in an attempt to be competitive with the functionalities of other platforms. Either way, you need to have every single one of these setup.
Abandoned Cart Coupons:
Go to Marketing > Sales and Coupons to find this function. You need to have something appealing like 15 to 25% off to get those who abandoned the checkout process to come back and convert into a sale. The higher you can swing, the higher the likelihood of them finishing their purchase. With this tactic it’s not about how much money you’re squeezing out of each sale. It’s about generating a higher volume of sales overall that you would not have had otherwise.
Favorited Coupon Emails:
Again, go to Marketing > Sales and Coupons to find this function. The folks who favorite your items send your products to a big wish list. That’s all it really is. While I don’t know the real numbers here, nor is Etsy every going to reveal this to us (maybe in an investors earnings call they will), I would be willing to bet only about 5 to 10% tops of the items in users Favorites List becomes an actual sale. The reason they favorite in the first place is because they don’t want to buy it right there and then. For a plethora of reasons. So it’s your job to use the function Etsy gives to you to remarket to them and turn them into paying customers!
Thank You Coupons:
This one is an obvious one. Again, go to Marketing > Sales and Coupons to find this function. This function allows you to send a thank you coupon after their order has been placed and arrives. If you have your ducks in a row, they will like your product. If they receive an email to purchase again with a discount, some of them will. This will in turn increase your monthly income on Etsy.
Make sure that function is enabled, along with sending a thank you coupon in the package. This increases the chances of a repurchase with your shop.
Structuring Upsells on Etsy:
This strategy is not often practiced or considered period by Etsy sellers, but it’s hands down the most powerful. That is structuring each automatic discount you have in your shop to encourage multi item purchases. Here’s an easy example.
15% Off 2 or more items.
20% off 3 or more items.
25% Off orders 150+
This will generate larger orders for you in no time. The best part about this is that in the checkout process, Etsy prompts the customer towards the next discount. “Spend 20 dollars more to get 25% Off from xxx”. And so forth. Many sellers don’t think about this, but it has such a massive effect on your average order value. This is just another way of many to increase your sales on Etsy.
Thank you for reading! Remember if you have not already, grab the free course eBook here. Also, if you enjoy this content and would like to join the Slow Sales Solutions Program, or any of my Etsy success programs, use code MARMA40 for 40% off at any time. View Courses Here.