Marmalead’s keyword nets help Etsy sellers understand the total number of keywords your listings target. This includes highly relevant keywords with a tight focus on specific terms, as well as broad keywords that offer a wider reach. Keyword nets are a simple way for Etsy sellers to understand their potential search traffic. Here’s how they work in Marmalead.
Marmalead is an Etsy SEO tool designed to help sellers get their products found in search. In a recent update, we just improved how sellers optimize their listings. By introducing a new metric that tracks how well your keywords are optimized for both specific terms and broader search phrases, optimizing your listings for maximum organic traffic has never been easier.
What Are Keyword Nets?
Keyword nets is an SEO concept that refers to the range of search terms or keywords a specific listing targets or captures in search engine results.
There are typically two types of keyword nets:
Tight Keyword Net
These are highly specific keywords that closely match search intent.
A tight net aims to capture searches that are very relevant to the content or product being offered, using precise and often more niche keywords. This approach targets users who know exactly what they want and are likely to convert or engage deeply.
Wide Keyword Net
These are broader keywords, some of which may be more general or less directly related to the specific content or product.
The goal here is to attract a wider audience, capturing less specific but still relevant searches. This can help increase visibility and traffic from users in the earlier stages of searching or who may use various terms to find related content or products.
The Benefits of Both
Both tight and wide keyword nets offer their own benefits. One targets specific phrases to maximize relevance. The other targets broader phrases to maximize reach. You can use a strategic combination of both to optimize online visibility and reach the most appropriate audience for your products or content.
How Marmalead Uses Keyword Nets
The way Marmalead uses keyword nets is similar to the underlying idea. A tight keyword net targets highly relevant and specific keywords with exact word matches, while a wide keyword net targets a broader range of keywords that may include some (but not all) of the words from a listing.
- Tight Keyword Net: Focuses on highly specific keywords that closely match shopper searches, enhancing targeted visibility.
- Wide Keyword Net: Captures a broader array of search terms, increasing your chances of being seen by a wider audience.
Optimizing your Etsy listings with the right balance of tight and wide keyword nets can significantly improve your odds of reaching a diverse audience searching for products like yours.
How Keyword Nets Affect Listing Grades
While keyword nets in Marmalead don’t directly affect your letter grade, we do track them under ‘Bonus Grades.’ This metric illustrates how well your keywords are optimized for Etsy search.
Tight net keyword metrics include:
- Tight Keyword Net
- Tight Net Searches
- Tight Net Visits
This shows the total number of keywords your listing strongly targets and the average number of monthly searches and visits these keywords generate.
Wide net keyword metrics include:
- Wide Keyword Net
- Wide Net Searches
- Wide Net Visits
This indicates how well your listings capture broader search terms, potentially increasing your visibility across a wider audience.
Listings with optimized tight and wide nets are likely to perform better in search, which is why our grading metrics encourage you to increase the number of keywords in each field. This optimization helps ensure your products appear in specific and general searches, improving your overall visibility and sales potential on Etsy.
How to Improve Your Keyword Nets
By strategically managing your keyword nets and adapting to search trend data, you can better position your listings across a variety of buyer searches. Here’s what you can do to improve the quality and the number of keywords in your keyword nets:
Expand Unique Keywords
Aim to use as many unique and relevant keywords as possible without repeating words. The more diverse in your keyword use, the broader your potential audience.
Analyze Search Terms
Use Marmalead’s keyword tools to identify high-performing search terms you may not use yet. Incorporate these terms thoughtfully into your listings to cover more potential search combinations.
Optimize Tags and Titles
Ensure that your tags and titles utilize keywords efficiently without repetition. Each tag and title should be unique to maximize your coverage in both specific (tight net) and broad (wide net) searches.
Utilize Marmalead’s Suggestions
Engage with Marmalead’s keyword suggestions and SEO tools like the Boost SEO feature to automatically find and apply a diverse set of new keywords based on your current listings.
How to Target a Diverse Range of Keywords
To target a diverse range of keywords that fit both tight and wide nets effectively, you can follow these strategies:
Search Keywords in Marmalead
Use Marmalead’s Storm tool to find high-volume and niche, specific keywords. This approach helps you to capture both broad and specific audiences.
Analyze Competitor Tags
Look at successful competitors’ listings to identify keywords they use that might be relevant to your products. Consider incorporating any relevant keywords you might have overlooked.
Use Synonyms and Variations
Include various synonyms and phrasings of your main keywords to expand your reach. This helps in capturing searches that might use different terminology but have similar intent.
Combine General and Specific Keywords
In your listings, balance general, broad-appeal keywords with specific, niche-targeted keywords. For example, combine general terms like ‘gift’ with specific terms like ‘personalized birthday gift for mom.’
Seasonal and Trending Keywords
Keep your listings updated with seasonal keywords and jump on trending terms that can temporarily boost your visibility in search results.
Use Long Tail Keywords
Focus on long tail keywords that are less competitive but highly relevant to your specific product features, materials, or intended use cases.
Over to You
Marmalead’s keyword nets help Etsy sellers optimize their listings for both specific and broad search terms. By improving the total number of ‘Tight Net’ and ‘Wide Net’ keywords in your listings, you can maximize your reach on the Etsy platform.
Start by focusing on a broad range of keywords that are relevant to your products and show promising results in Marmalead’s search and engagement metrics.
The introduction of keyword nets is just one way Marmalead helps Etsy sellers improve their listings. For more tools in our arsenal, check out our full feature updates.
As always, happy selling!
