Marmalead
Running an Etsy shop comes with costs—and if you don’t account for them, you’re cutting into your own profits. Etsy fees in 2025 are still competitive compared to other platforms, but they can add up fast if you’re not pricing your products properly.
Free shipping is one of the most powerful incentives you can offer online. Why? Because it’s one less decision for a shopper to make before they buy your product. Once a customer sees “Free Shipping,” the price displayed is effectively the price they pay—with no extra fees. But what does free shipping cost you?
Not sure how to price your handmade products in your Etsy shop? It’s easy to come up with a number you think you’re worth. But how does your pricing stack up against the competition? Better yet, are you even making enough money to cover your costs?
Your listing price can make or break a potential sale – but does price affect Etsy’s algorithm? If you price your products too high, how will the algorithm react? Or if your products are priced too low, will the algorithm show your listings to more shoppers? Let’s take a look!