** This article doesn’t contain the most recent information about Etsy search. For the most relevant info, head over to our Marmalead Help site! **
We’ve been getting a bunch of questions from our users lately asking;
“How does someone incorporate the data given by Marmalead to their shops?”
“How can I use Marmalead in finding great Etsy keywords?”
Well in this article, we show you how to make Marmalead work for you.
Let’s give you an example:
Suppose this mug is one of your items.
The first thing you would want to do is to brainstorm the keywords that you’ll use for this listing.
I would start off by typing in the keyword ‘coffee mug’ to see how popular this tag is.
With 50k results, I know that tag is going to be very competitive. Let’s now look at the two tools available for us to gather more keywords.
The Tag Cloud displays the relevant keywords that other sellers use. The larger the word, the more popular it is.
The Other Ideas, on the other hand: pulls out search terms that people type in Bing.
You can use both of these to help you build up keywords that you can then use for your listing.
I’ve picked the words ‘best coffee mug’, ‘big coffee mug’, ‘custom coffee mug’, and ‘personalized mug’.
I suggest you to build a list of 15-20 keywords, but for simplicity let’s use those words as an example.
Fire them up with the Keyword Comparison tool (this will save you a lot of time).
Based on this data, I can safely say that it would be worthwhile to experiment with using these keywords as target or lead keywords.
I have just 4k and 2k listings to compete with. Along with a high number of views per week: 49 and 165 respectively.
For higher relevancy in search: I will put my best keywords in the front of my title and tags (hat tip to Michelle).
It should look like this:
Big coffee mug – best coffee mug – custom coffee mug – personalized mug – unique coffee mug – funny coffee mug – quote coffee mug – coffee cup – ceramic coffee mug – gift for him – gift for her – birthday gift
Related: The Buckets Strategy
Remember, you don’t have to be the best – you only need to be better than your competitors.
Share this on Twitter!
— Marmalead (@marmalead) December 20, 2015