If you’re thinking about opening a new Etsy store, or you are in the beginning stages of opening your store, it is a smart idea to educate yourself about the best practices for getting views and sales on this growing platform. To help you kickstart your new Etsy business venture, here are some of the most commonly asked beginner Etsy SEO questions.
1. What Is The Exact Definition Of A Long-tail Keyword, And How Can I Research These Words?
When people talk about long-tail keywords, they are referring to phrases that are likely to include descriptive words that help search engines and shoppers find your Etsy products. It’s important to note that just because a phrase has three words, it isn’t necessarily a long-tail keyword. “Gift for her” for example, clearly doesn’t describe a niche market. Etsy has shown that the more specific shoppers get with their search phrases, the higher the likelihood of a sale. The more that you can niche down your search terms and keyword phrases, the higher the chances for YOUR success.
So how do you know if you’ve niched down enough? To verify whether there’s still a demand for the long-tail keyword phrases you’re targeting, check out your phrase in Marmalead. You’ll gain valuable insight into forecasted search volume, engagement and competition. If the competition is too high, you likely need to niche down more. If the engagement is too low, there may not be enough shoppers targeting that niche.
If you’re working with a non-long tail keyword, you can make it into a long tail keyword by adding descriptive words. This can increase your chances of favorable placement in search results. In the same way, if you’ve found a keyword that’s too specific and not generating enough engagement, remove some of the descriptive phrases from your keyword.
2. What Are The Benefits Of Using A Focus Keyword?
A focus keyword is a phrase you include in both your listing title and tags. Focus keywords tell Etsy that your listing is a strong match for that phrase. This will help you appear in search results more often for that phrase. Always make sure that two or three of your most critical long-tail phrases are mentioned in tags and title.
3. How Often Should I Review My SEO?
As with any ongoing business concern, Etsy shop owners need to remain diligent about reviewing their listings and making changes as necessary. But how often is really necessary? It will depend on the market you are in and how quickly things shift. In your market, it’s important to stay abreast of seasonal demands, holiday trends, and adjustments to other products. Like all markets, changes are part of the landscape. Monitoring your listings and subsequent changes helps to ensure you aren’t missing out on valuable conversion keywords. Although it can be tempting to a beginner, Etsy SEO doesn’t work as a set it and forget strategy.
Using Marmalead will help you brainstorm keywords, score your current phrases and forecast the performance keywords.
While reviewing your listings, double-check to make sure that you use every drop-down you can to describe your product. The information you fill out will help Etsy to categorize the product and place it in front of ideal shoppers. Keep in mind that if you are able to categorize your products under 2 subcategories, it will still match the parent categories. It’s in your best interest to get as specific as you can with the categories you select.
4. How Long Does It Take To See Results After Making Changes?
It’s comforting to know that Etsy updates product listings with new keywords nearly immediately after you submit the changes. However, it could take a bit of time for your adjustments to settle into the search results of the platform. Once this happens, you should start noticing more engagement, such as likes, clicks, and sales conversions. For optimal results, you should give Etsy two to four weeks before measuring the results of your changes.
5. I Read Somewhere That I Shouldn’t Change All My Titles At Once. Is That True?
Yes, this is true. It’s best to avoid making significant changes across a large number of listing at once. Instead, focus on making strategic improvements and changes to your listings using a focused approach. By doing so, you can keep better track of the changes you made. It will also help you measure your adjustments to learn what is working for you and what isn’t. Before making potentially adverse changes to your listings, keep in mind that your listing has a basic keyword credibility score. Swapping out multiple keywords across a large number of listings can negatively affect your Etsy keyword credibility. It could even potentially be reset to zero.
6. What Do I Do About A Long Tail Keyword (Or Any Keyword) That’s Longer Than The 20 Character Limit For Tags?
Etsy listings give shop owners thirteen tags that help shoppers find each product on Etsy. Each tag has a maximum 20 character limit. When working with long-tail keywords, it is easy to find your tags exceeding this character limit.
An option to optimize for these longer phrase terms is to split it into two tags. For example, if you’re selling a “white gold seahorse bracelet,” break the phrase to “white gold” and “seahorse bracelet.” When writing your title, be sure to use the phrase in the same order. If you construct your listing correctly, Marmalead recognizes the longer two-tag keyword as a focus keyword.
Opening and running an online Etsy store is definitely an opportunity to connect with an entire market of engaged buyers who are passionate about vintage, handmade, and custom-crafted products. Even understanding beginner Etsy SEO will give you a huge advantage over your competition.
Do you have any Etsy SEO questions?
Do you have any Etsy SEO questions we didn’t answer in this article? Ask us in the comments below! We’d love to hear from you.