Etsy Product Guides

Top Selling Back-to-School Products on Etsy

Get ready for the back-to-school rush with Etsy’s top-selling products for students, parents, and teachers. This Etsy product guide highlights items ranging from personalized school supplies to unique classroom decor—all designed to make any school year successful and stylish. Use this guide to develop new product ideas and meet the diverse needs of your customers.

As summer winds down and the buzz of back-to-school season picks up, families shop online to prepare. Etsy, known for its unique and customizable products, is the perfect place for shoppers seeking one-of-a-kind school supplies, clothing, and accessories.

This guide highlights top-selling back-to-school products that stand out for their creativity and personal touch and cater to the practical needs of students and educators alike.

Top Selling Back-to-School Products on Etsy

Back to school products on Etsy: Teacher facing students at the head of the class.
Personalized School Supplies
  • Pencil Cases and Pouches: Offer embroidered or printed names to keep supplies organized in style.
  • Custom Notebooks and Planners: Feature personalized covers with names, initials, or unique designs tailored to student preferences.
  • Lunch Boxes and Bags: Customize with kid-friendly designs or monograms for easy identification and a personal touch.
  • Bookbags: Durable, personalized bags that can carry books, laptops, and other school essentials.
  • Personalized Backpacks: Durable, high-quality backpacks with options for embroidery or vinyl prints of names or favorite characters.
Apparel and Accessories
Student wearing a pink back to school shirt bought from Etsy.
Decor and Memorabilia
Teacher Appreciation and Gifts
  • Gifts for Teachers: Thoughtful and personalized items to show appreciation for teachers, including coffee mugs and unique decor items.
  • Teacher Appreciation: Special items designed to express gratitude towards educators, such as custom thank-you cards or gift baskets.
Teacher helping a young student learn to write.
Digital Products and Downloads
  • 100 Days of School Digital Download: Celebratory designs and markers for the 100th day of school, available for digital download.
  • Back to School Clipart: Digital clipart that can be used for making classroom materials, decorations, or personalized gifts.
Health and Safety Items
  • Personalized Face Masks and Hand Sanitizers: With health still a priority, offer masks and sanitizers that kids would love to use, featuring favorite colors or characters.
  • Reusable Water Bottles: Customizable with names and themes to encourage hydration throughout the school day.

Marketing Your Back-to-School Products on Etsy

Back to school products on Etsy: Student using VR headset to study at home.
Seasonal SEO Optimization:
  • Keywords: To optimize your Etsy listings for search, use terms like “back to school supplies,” “personalized school gear,” and “custom school essentials” in your listings.
  • Descriptions: Update your product descriptions to reflect the back-to-school theme, emphasizing durability, customization, and educational value.
Social Media Campaigns:
  • Themed Posts: Create engaging social media content that features back-to-school checklists, product highlights, and preparation tips.
  • User-Generated Content: Encourage satisfied customers to share photos of their purchases in use, providing social proof and real-world appeal.
Promotions and Discounts:
  • Early Bird Specials: Offer discounts for early shoppers to encourage purchases before the rush.
  • Bundle Deals: Create product bundles that cater to different age groups and needs, providing convenience and value.
Screenshot of back to school product savings on Etsy.
Via Etsy

Over to you

With these insights into the top-selling back-to-school products on Etsy, you’re well-equipped to capture the interest of parents, students, and teachers preparing for the new school year. From personalized essentials to educational tools, your Etsy shop can be the go-to spot for all things school-related.

Embrace these trends, apply strategic marketing, and watch your sales climb as classes begin.

And as always, happy selling!

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