Etsy SEO

Most Popular Descriptive Keywords on Etsy in 2024

Insights from the most popular descriptive keywords on Etsy offer a valuable glimpse into current marketplace trends. By understanding what Etsy shoppers are searching for, sellers can tailor their products to better align with the preferences of their target audience.

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Insights from Popular Descriptive Keywords on Etsy

We recently compiled a list detailing some of the most popular keywords on Etsy right now. Through our critical insights, these keywords prove to be highly engaging and effective in capturing the attention of Etsy shoppers. These are products that real shoppers actively search for on the marketplace.

By integrating these keywords into your listings, you can significantly enhance your shop’s visibility, draw more traffic, and increase your sales opportunities.

All it takes is using simple strategies surrounding the top Etsy searches. This means understanding the nuances of these keywords, tailoring your products to fit these searches, and optimizing your listings to rank well. By doing so, you align your shop with the exact terms shoppers are using, ensuring your products are seen by the right audience at the right time.

Marmalead’s list of the 500 most popular Etsy keywords from 2024 is an eye-opening look into the habits of Etsy shoppers everywhere.

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What Etsy Sellers Can Gain from Popular Etsy Keywords

Below, you’ll find a selection of the most popular descriptive keywords on Etsy for 2024. These terms reflect current shopper interests and trends on the marketplace.

Not sure how this list applies to your shop? No problem! To help you navigate the entire keyword list relevant to your specific market, we’ve highlighted the most popular Etsy keywords by product category.

This article will cover ‘Descriptive Keywords.’ For a breakdown of additional product categories, click through the links below:

Leverage this information to deepen your understanding of engaging product categories on Etsy, ensuring your offerings resonate with what shoppers are actively searching for.

What Are ‘Descriptive Keywords’ on Etsy?

Popular descriptive keywords on Etsy - Woman standing at clothing rack.

Descriptive keywords are search phrases that don’t fit into one product category. They’re more like descriptors that help buyers narrow in on topics that interest them.

Take ‘dragon,’ for instance—shoppers could be looking for a dragon plushie, a wooden serving tray with dragon insignias, dragon-shaped candle holders, and more.

Some of the best Etsy tags are keywords that include specific colors, animals, materials, etc.—elements that define the product rather than the product type itself. These keywords are invaluable for sellers looking to brainstorm new product ideas that align with their brand’s theme.

Ultimately, these descriptive keywords can help sellers brainstorm new product ideas that align with their overall brand—so don’t sleep on this category.

Leveraging Popular Descriptive Keywords on Etsy

Etsy seller searching for popular Etsy keywords on her laptop.

Shoppers who use descriptive keywords in their Etsy searches are looking for a product that includes something specific but not a specific product. This is often evidenced by how Etsy search works—shoppers typically start from broad keywords before focusing on a certain product type.

For instance, a shopper interested in frogs may search for items across categories, like ‘frog coffee mugs’ or ‘frog necklaces,’ without a pre-determined product type in mind.

This shopping behavior usually indicates one of two scenarios:

  • Shoppers are browsing for items featuring specific design elements or features— looking through a variety of options available on the Etsy marketplace.
  • Or they’re searching for gifts to give to someone else and use these keywords because the gift receiver is interested in them.

In both cases, shoppers will explore a broad range of products in their search results, gradually refining their choices as they go. This browsing process presents a unique opportunity for sellers to capture the attention of shoppers by emphasizing these individual characteristics in their products.

By strategically incorporating these descriptive elements, sellers can ensure their items stand out in a crowded marketplace, directly aligning with the interests and search behaviors of their target audience.

Most Popular Descriptive Keywords on Etsy in 2024

3D printed

Nowadays, you can 3D print anything. If you sell 3D-printed products on Etsy, take a look at our previous popular Etsy keyword lists to find new product ideas.


This could be anything from ABC letter boards to ABC/letter-decorated clothing. Ultimately, these products are typically used for children’s educational purposes.

Children's ABC building blocks.


Roll tide — these products feature popular elements from this southern state.


While you can’t sell alcohol on Etsy, you can sell beverage and bar accessories, vintage beer shirts, mixers, spritzers, and cocktail glasses.


For all the Otakus out there, your one-stop shop for anime-themed everything—from handcrafted cosplay outfits to unique fan art prints.


The birthplace of everyone’s favorite heeler family, these products might feature a prominently displayed Australia on a hand-carved map, kangaroo apparel, aboriginal decor, or anything related down under.


From adorable handmade baby clothes to custom nursery decor, these products celebrate the littlest ones in our lives with style and sweetness.

Baby wearing knitted hat and diaper.

Bed and Breakfast

Help your buyers bring the B&B charm home with rustic signages, cozy quilts, and gourmet breakfast baskets.


Everyone’s favorite buzzword on Etsy. Channel free-spirited vibes with boho-chic fashion, artisanal crafts, and earthy home decor that resonate with the bohemian lifestyle.

Boho-inspired beach picnic scenery.


Capitalize on political moments with Brexit-themed memorabilia, humorous gifts, and British-themed products that appeal to history buffs and political aficionados.


Entice cat owners with everything from bespoke cat furniture to handmade toys and cat-themed apparel.


There are two types of people in this world: those who love coffee and those who really love coffee.


Support the cosplay community with custom costume pieces, accessories, and props that help bring fictional characters to life.


Cottagecore is an aesthetic inspired by an old-fashioned, rural lifestyle. Etsy products with this keyword could include cottagecore home decor, dresses, and craft supplies.

Woman in field wearing a cottagecore dress.


Offer personalization across categories like jewelry, home decor, and gifts, allowing customers to have a direct hand in the creation process.

Declaration of Independence

Inspire patriotism with replicas of the Declaration, historical memorabilia, and American-themed decor ideal for history enthusiasts and collectors.


From minimalist to maximalist, stock your shop with decor items that cater to a wide range of aesthetic preferences and home styles.


Embrace the digital age with downloadable art prints, templates, and personalized digital services that cater to tech-savvy customers.


Shorthand for everyone’s favorite role-playing tabletop game. Cater to enthusiasts with custom dice, character miniatures, and handmade gaming accessories.

Do it yourself

Inspire creativity with DIY kits for home decor, crafts, and hobbies that encourage hands-on fun and personal expression.

Popular descriptive keywords on Etsy - Dried flowers next to photograph.


Delight dog lovers with bespoke pet accessories, gourmet dog treats, and personalized pet apparel.


Stoke the flames of fantasy with dragon-themed jewelry, home decor, and collectibles that appeal to enthusiasts of myth and magic.


Offer bespoke embroidery services on clothing and home textiles or provide DIY embroidery kits for crafters.


Create custom fursuits, accessories, and quirky apparel that cater to the unique tastes and preferences of the furry community.


Celebrate the Peach State with Georgia-themed products like art prints, local culinary treats, and state pride apparel.


Appeal to the gothic community with dark, romantic clothing, jewelry, and home decor that embody the goth aesthetic.


Showcase the artistry and uniqueness of handmade products across categories, emphasizing quality and craftsmanship.

Overhead picture of Etsy seller hand drawing calligraphy on leather goods.


For animal lovers, try wildlife-themed art prints, plush toys, and apparel featuring this powerful big cat.


Delight fans of all things cute with kawaii stationery, plushies, and apparel that embody Japanese pop culture.


Equip culinary enthusiasts with gourmet tools, handcrafted utensils, and bespoke kitchenware that enhance the cooking experience.


Offer a range of high-quality leather goods such as handbags, wallets, and belts that combine style with durability.

Love quotes

Spread romance with products featuring heartfelt love quotes on prints, apparel, and gifts that celebrate affection and connection.


Bring a touch of luck with products featuring symbols like four-leaf clovers, horseshoes, and lucky charms.

Close up of Japanese lucky coin cat.

Magnum PI

Indulge fans of the classic show with Magnum PI memorabilia, vintage Hawaiian shirts, and detective-themed games.


Explore Malaysian culture with products featuring traditional batik designs, handmade crafts, and local spices and flavors.


Cater to men with products tailored for grooming, fashion, and lifestyle, focusing on quality, function, and style.

Mid-Century Modern

It’s not man-crush Monday. It’s a popular furniture and home decor style. Embrace retro elegance with mid-century modern furniture, decor, and artwork that reflect 1950s and 1960s aesthetics.

Popular Descriptive Keywords on Etsy: 'Mid-Century Modern' side table.


Appeal to the minimalist lifestyle with sleek, simple designs in jewelry, home decor, and stationery that emphasize understated beauty.


Hit the right note with music-themed products, from instruments and accessories to apparel and decor that celebrate various music genres.

Mystery Box

Surprise and delight with mystery boxes filled with curated items themed around hobbies, seasons, or surprises, offering a thrilling unboxing experience.


Support outdoor adventures with gear, apparel, and accessories designed for durability and functionality in the great outdoors.

Popular descriptive keywords on Etsy - Luxury tent on the beach.


Offer a personal touch with customized products that can be tailored to the customer’s preferences, enhancing the gift-giving experience.


Provide photography enthusiasts with accessories, custom camera gear, and personalized photo gifts that capture and celebrate their passion.

Poe Some Sugar on Me

Channel your inner Edgar Allan Poe with this clever twist. Create coffee mugs, aprons, or kitchen decor items that combine the gothic with the sweet for a unique literary treat.

Snap On

Gear up your Etsy shop with products that “snap on” – from modular jewelry to customizable phone cases that offer both function and fashion. Or offer vintage tools and apparel from this popular tool brand.

Statue of Liberty

Embrace freedom and patriotism with Statue of Liberty-themed items like wall art, miniature replicas, or even liberty-inspired fashion accessories.

Wide shot of Statue of Liberty on a sunny day.


Fuse Victorian elegance with futuristic innovation in your product line. Think steampunk jewelry, mechanical clocks, and goggles that transport your buyers to an alternate reality.

Turks and Caicos

Bring the serene vibes of Turks and Caicos into your shop with coastal decor, turquoise jewelry, and tropical-themed travel essentials that scream vacation.


Tap into the gamer community by creating Twitch-themed accessories, like streamer overlays, personalized gaming gear, or apparel that resonates with the streaming culture.


Add a touch of magic with unicorn-themed products, from sparkling accessories and fantasy art prints to whimsical home decor that appeals to dreamers of all ages.

Close up of Unicorn-shaped coffee mug, Etsy product.

University of Arizona

Score with the University of Arizona fans by offering collegiate memorabilia, game day apparel, or decor that celebrates Wildcat pride.

Vietnam war

Educate and commemorate with Vietnam War-themed items, such as historical books, vintage military replicas, or apparel featuring iconic imagery and quotes.


Unleash the Norse spirit with Viking-inspired products, from rune-engraved jewelry and horn mugs to detailed figures of Norse gods and warriors.


Capture the charm of yesteryears with vintage-style items, whether it’s classic home decor, antique jewelry, or retro clothing that harkens back to a bygone era.


Spellbind your customers with witchy essentials like tarot decks, enchanted candles, or mystical apparel that cater to the modern witch or wizard.

Work From Home

Improve work-from-home life with ergonomic supplies, stylish desk organizers, or motivational decor that boosts productivity and comfort.

Popular Descriptive Keywords on Etsy:  Woman using laptop on her bed.


Revive the early 2000s with Y2K nostalgia products, from funky accessories and apparel with metallic and neon vibes to tech gadgets reminiscing the dawn of the millennium.


Help your buyers find their zen with yoga products, from eco-friendly mats and comfortable apparel to calming accessories that enhance their practice.

6 Ways to Use Popular Descriptive Keywords in Your Etsy Shop

Leveraging popular descriptive keywords in your Etsy shop isn’t just about understanding what’s trending—it’s about strategically integrating these terms into your product development and marketing to connect with more customers.

Here’s how you can effectively use these keywords to expand your shop’s reach and appeal:

#1. Identifying Opportunities

Start by reviewing the list of popular descriptive keywords. Identify which keywords resonate with your existing products or inspire ideas for new items.

For example, if ‘steampunk’ is a trending keyword, consider how you might develop a line of steampunk-themed candles, decor, or apparel. The goal is to find keywords you can authentically incorporate into your product lines without straying from your brand’s core identity.

#2. Product Development

Use the insights from these keywords to guide your product development process.

If ‘vintage’ is a popular descriptor, think about how you can create products that appeal to fans of retro styles. This could involve curating vintage finds, crafting vintage-inspired designs, or highlighting the vintage aspects of your production process.

Popular Descriptive Keywords on Etsy: Etsy seller organizing products to take product photography.

#3. Customization and Personalization

Descriptive keywords often hint at personal preferences, making them ideal for developing customized and personalized products.

Keywords like ‘custom’ or ‘personalized’ directly imply a demand for unique, tailored experiences. Offer customization options for your products, such as personalized engravings on jewelry or customizable color options for home decor items.

#4. Marketing and SEO

Once you’ve developed products incorporating these descriptive keywords, use them strategically in your product titles, descriptions, and tags. This not only improves your SEO on Etsy but also makes your listings more likely to catch the eye of shoppers using these terms in their searches.

Craft your listings to highlight these keywords prominently, ensuring they are contextually relevant and naturally integrated.

#5. Visual Storytelling

Enhance your product listings with images that reflect these descriptive keywords. After all, part of understanding how to optimize your Etsy listings for search means drawing customers in with quality product photography.

If your keyword is ‘boho,’ use photography that evokes a bohemian aesthetic with appropriate styling and backgrounds. Visual consistency between the keyword and your product images can significantly impact shopper perception and interest.

Popular Descriptive Keywords on Etsy:  Etsy seller taking lifestyle photography.

#6. Monitoring and Adapting

Keep an eye on the performance of products tagged with these descriptive keywords. Etsy’s analytics tools can help you understand which keywords drive traffic and conversions. Be prepared to adapt your strategy based on what works.

If certain keywords generate more interest, consider expanding those product lines.

Final thoughts

By thoughtfully incorporating popular descriptive keywords into your Etsy shop, you align your products with current market trends and significantly enhance your ability to attract and engage a broader audience.

This strategic approach is key to increasing visibility, driving traffic, and boosting sales.

Start integrating these powerful keywords today to see a difference in your shop’s performance. And as always, happy selling!

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