Etsy Jam Episode 37: To Tag or to Title

In this episode, we talk about how you should put together your title and tags for the best SEO and which you should do first. We also discuss how the SEO grading in Marmalead works and what the TRUE meaning of keyword stuffing is. Spoiler alert – it has to do with turkey and gravy. Stick around for another great Etsy Jam feast.

 

There has been a discussion in our Facebook Group about how one should do their listings’ tags and titles. Eventually, it came down to two schools of thought. There are people who:

  • thinks that when you do your listing, you should do your titles first and then pick out what your tags will be from the keywords in your title
  • thinks that you should come up with all your keywords, put them as tags first, and then fit those into a title.

To Tag or to Title

If you start with finding the right keywords, it doesn’t really matter. If you want to take those keywords that you found and put them in your tags and then figure out your title – that’s okay. Or if you want to pick your keywords and put them in your title in an order that makes sense, and then putting those in your tags, that’s fine too. The ultimate and most important thing is to find the keywords first. Always start with finding quality keywords.

Related: The Quick and Dirty Guide to Finding Great Etsy Keywords


As long as we’re getting to the same spot at the end – which are keywords that end up in our tags and in our titles, it doesn’t matter how you get there. Whatever is easier for you and whatever works out for you. It doesn’t really make that much difference.

Targeting Keywords


You can have one target focus keyword. After that, you can have a number 2 focus keyword, number 3, and so on. You want this to happen because the front of your title is the strongest in relevancy search. The closer it is to the front, the better off you are and the stronger Etsy search thinks it is.

How does Listing Grades work inside Marmalead?

Tags in Title

It basically means “Tag and Title Match”. How many of your tags can you fit inside your title? If you have your title keywords written EXACTLY as it is in your tags, then Marmalead counts that as a tag and title match. That is good because Etsy likes to see that.

If it’s different; say you have “wedding dresses as a tag, but you have “wedding dress” in your title, then that’s not going to fit because it’s looking for your tag in your title. But to add to the confusion, if you had wedding dress as a tag, but wedding dresses” in your title – that would match. Because that’s a subset of “wedding dresses” so it would ‘technically’ find that phrase in your title.

In our grading, you don’t have to fit all 13 tags in your title because you are limited by the 140-characters. We only look for 7 tag and title matches for you to have a full score. Etsy is a different thing because they don’t really care how many you fit into your title. What they care about is if the tag exists in your title. Marmalead is just measuring how well you’re making use of that title to match as many tags as you can.

Recency

Renewing is part of the grading as well. People have asked us before “Why is my grade changing when I haven’t changed anything on my listing?”

The answer is: Your listing is getting older. While your listing is getting older, the market space is constantly having new listings being added to them. When people renew or one of their listings get sold, they are automatically renewed and go to the top too.

Keyword Stuffing Explained

There’s a lot of places where people talk about keyword stuffing. We see this in the Etsy Forums a lot. It comes up in our Facebook Group every now and then too. There are other thought leaders in the Etsy space that talks about keyword stuffing a lot and unfortunately, most times that we’ve seen it used, people are using that term incorrectly.

To best understand this, we should get back to before there was Etsy. Back in Google days. Way back in the day when they wanted to figure out how well a site was geared to talk about a specific keyword, there became a term known as “keyword stuffing”. Keyword stuffing back then was the practice of writing really spammy content in a sense that you take a single keyword and you just insert it in every sentence you possibly can even though it looks awful and doesn’t really add a lot of value. It’s just the same keyword over and over.

If you’re putting a bunch of different keywords in your title and tags – that’s not keyword stuffing. It sounds like it is because you’re ‘stuffing’ all those keywords in there, but you are not using the same keyword over and over so you’re good. If your tag and title looks like “Wedding dress wedding dress wedding dress wedding dress” – that’s keyword stuffing. If you’re targeting something ‘wedding’ related, and 4 of your keywords have the word ‘wedding’ in them, don’t be overly concerned because they’re not the same thing.

We don’t grade the quality of your keywords

Your letter grade does not involve the quality of your keyword. At least not yet. That’s why we show the Marma-meter scores in the Tags table. We score how that tag is performing as far as Engagement, Competition, and Category Page.

Things that sellers can optimize to impact their ranking

First, is deciding what keywords you are going to target. You can always cite which ones you want optimized for.

Secondly, you can make sure that you put them together in your shop in a way that makes Etsy want to find you to be the most relevant. That would be putting the focus keyword in the front of your title and in your tags and make sure that those two things match exactly.

Third, is renewing. You can renew your listings to stay on top of the search you are trying to target.

Things that you can’t control

When people search for you and then they visit your listing; whether or not they purchase. Although you can technically control the outcome because you can have great photos and compelling descriptions, the right price point, and making sure you’re targeting the right keywords. All of these techniques can help improve your conversion rate.

Related: 12 Simple Strategies to BOOST your Conversion Rate

In this episode, we talk about how you should put together your title and tags for the best SEO and which you should do first. We also discuss how the SEO grading in Marmalead works and what the TRUE meaning of keyword stuffing is. Spoiler alert - it has to do with turkey and gravy. Stick around for another great Etsy Jam feast.

Etsy Jam Episode 36: Do Less Be More

In this episode, Richie and I share our top goals for 2017 and encourage you to think about your own goals too. We also go a step further and talk about what systems and techniques you can use to make sure you have the best shot of achieving your goals.

Gordon’s goals this 2017

First Goal

My first one is to be healthier. The way I’m gonna measure that is by losing weight. My goal is to lose 50 lbs. throughout the year of 2017. It’s a big goal for me and I definitely have to work for it, but I have a year to do it and I think if I stay with it, I’ll be able to hit that at the end of the year.

It’s not the weight that really concerns me but feeling healthier and feeling that I am in better shape than I am right now. I’d like to get back to something where I feel I am in a healthier spot in my life and I’m going to measure that with weight.

Second Goal

Number 2 for me came from a video by Gary Vaynerchuk where he was encouraging people to set up a goal for themselves to make $20,170 this year. The whole idea is by starting to sell little things around your house that you’re not interested in and then you grow that up over the course of the year to finding things that have a higher value on eBay and selling these things online. It becomes more of a side hustle with the goal of making $20,170 through the course of the year. Why $20,170? Because it’s 2017.

My real goal is not really the money end of things – but I like the idea of purging and going through the stuff that I have in my house that is just taking up space. Watching the video got me thinking about all that stuff and how it would be nice to either sell or donate them.

Third Goal

In our Phone Apps Episode before, I shared with you that I made a mobile game with one of my really good friends, Alex. Along the same lines, about 40 years ago, my dad started developing this idea that he had for a game and he was actually working with Atari at the time. Unfortunately, before it got to the end of the cycle where they were going to release it and put it in stores – the whole program got scrapped. It never saw the light of day other than the people and the relatives of people in Atari who got to play with it.

He always thought that this could be a cool thing to build. When mobile phones became a thing, he thought it would be the perfect mobile game to play because it’s a little fun game you can do on the side without having to devote a bunch of your time to get something from it.

I don’t want to overshare here but my dad’s health isn’t the best; it’s been declining – so one of the things I want to focus on this year is building out this game and engaging him with it to make sure his vision of the game is in there while modernizing it so it is still relevant in today’s culture. My third goal is to complete and publish the game by the end of this year.

Richie’s goals this 2017

First Goal

Unsurprisingly, I fit into that 75% that also share Gordon’s first goal. I’d like to lose 25 lbs. and the reason goes back to the same – it’s not about what the internet says my number should be. I am between 6’2″ and 6’3″, I currently weight about 245 lbs. But if I lose 25 lbs., I’m going to be in that 220 lbs. range. It is still way higher based on BMI standards but based on the best shape I’ve ever been in, that’s the weight I weigh. So based on my personal experience, I feel that’s a really good one.

I think it’s true for so many things too. What’s the right amount of this? What should I be doing? Do you feel good about it? If you don’t feel good about it, it’s probably not the way you should be doing it.

Second Goal

I’d like to focus only on the things that matter. The things that are really valuable so I can be fully present in them. It goes back to being busy vs. having a full schedule.

Full schedule could be busy. That’s one way to look at it but sometimes, busy is just unorganized chaos. So if I want to do a lot of stuff, I want it to be intentional. Intentionally full schedule as opposed to having a lot of things going on but chaotic, unfocused, and plenty of unintentional noise.

What I’m trying to do is instead of doing a bunch of stuff in a bunch of little pieces, and not really being in it; I want to just focus on the things that matter and be present for it.

Third Goal

For my number 3 goal, I’d like to go with “learning to learn”. I think we all have a pretty basic understanding of learning things. Some of us are visual learners, auditory learners, kinesthetic learners, or even a combination of those. I find myself to be more of a kinesthetic learner – I definitely learn more by actually doing it.

I want to go beyond that. Learning to learn faster, learning to learn more thoroughly, and having more things stick – that’s my goal. Because there’s a lot of things I still want to do in life and I want to make sure that I don’t spend 10 years learning something where I could get proficiency in a couple months.

Systems to Achieve those Goals

Breaking Barriers

A lot of times, goals are set like: “Im going to run this many miles per week” or “I’m going to hit the gym X days a week”. But a lot of times too, we build up big barriers why we can’t do that.

Maybe it’s something like “Do 50 push-ups”. The problem with lists like this is the next thing you know you’re building up excuses why you can’t do it today. You’ll say things to yourself like “I’m wearing this polo shirt, and I’m going to get all sweaty doing push-ups, then I’m gonna have to take a shower”, and then this and that.

But if your list just said, “Do pushups.” then the barrier disappears. If you do even 1 push up, then you technically win. Right? But once you do 1 push up, you’ve broken the ice. Now you can do 50.

Reducing Friction

From a systems point of view, you need to remove the things that are going to clutter up the system. Look at the failure points of your system. Things that are going to make it harder for you to achieve your next tasks – you want to remove those and you want to add things that can make it easier.

Let’s say your goal is going to the gym. Just go to the gym. Even if you just set foot in there, and you did a couple of curls, you already won. But how do you make yourself do that in the first place? Well, you know you’re going to change clothes and bring your gym bag with you, right? Put the bag down where you know you’ll be walking. You will eventually and intentionally step over the gym bag reminding you that what you’re supposed to be doing is going to the gym.

Fun Fact: Apparently, within the first 10 days of the New Year, 90% of people have abandoned their goals. By the time this is posted, 90% of you have already abandoned your goals. Get back on it!

Related: Gary Vaynerchuk on New Year’s Resolutions

Dealing with Non-stop Phone Notifications

Gordon: For emails, I use Inbox. One of the cool things about this app is it can suppress certain messages from you. When I get stuff from Facebook or promotional messages from email lists I’m subscribed to, it doesn’t give me a push notification. Now if I look at the app icon, there’s a little badge there that lets me know there’s a message, but it’s not interrupting me with those things. If you’re getting an email from a friend or family, it prioritizes those things and the app will shoot you a notification for it. Overall, it’s been really good at hiding things that you don’t really need to be interrupting you throughout the day.

Richie: I found way too often, I check my iPhone for notifications. Maybe it’s a notification from our FB group. I’ll check it on the go and now, I can’t stop thinking about it. Because it’s on the phone and it’s with you all the time. When I get this email or a message or whatever it is, I get aware of it and I want to respond to it as fast as I can. If I’m doing something, I have to drop whatever it is because I’m thinking about it and I want to act on it. All because I went and checked it when I wasn’t ready to actually work on it. So it’s best to limit your time checking your phone for notifications.

Do Less, Be More

Do less, be more, and just do it now. Go execute today. Don’t set yourself up for failure. Always set up yourself to win.

Good luck with whatever goals you guys have set up and let’s continue the conversation on our FB group too. We’d love to hear back from you guys and what systems you have found to work well for you!

Will false hearts make Etsy search break up with you?

The question, “if an item gets a lot of views and hearts and doesn’t sell it will lose relevancy in Etsy search?” has been asked many times in many ways.

The answer? It depends.

Background

There’s a lot of noise in the how does Etsy search work space. Maybe you’ve heard of click parties aka clickathons. In case you haven’t, they’re based on the false belief that random views and favorites on your listings will increase your search ranking. Clickathons are a waste of time for so many reasons they deserve their own post.

On the other hand we have the shops that are very worried about getting non-buyer clicks and favorites for fear that it will sink their search ranking.

This topic is entirely about how Etsy’s search handles listings.

Search and Non-Search Traffic

Etsy distinguishes between views that come from search and ones that don’t. They get really granular, but for our purposes they either come from search or they don’t.

Views that don’t come from search are just whatever. We all get random visitors to our sites so it’s expected that the quality of view will differ.

Search results however are prime real estate. We’ve all seen it and Etsy has stated they incorporate performance (sometimes called listing quality) in search ranking. They take the listings that do a great job of being relevant (Etsy SEO), and they give them a shot at great rankings. If the listings perform well, they stay up there. If they don’t, they give other listings a chance. Etsy wants to present shoppers with listings they’re likely to purchase. The best way to predict that is whether others searched for this and ended up purchasing.

When does it matter?

So back to the original question. Does it hurt listings to favorite them and not buy?

It doesn’t matter when the view comes from outside of Etsy’s search.

It does matter when the view comes from within Etsy’s search.

If many people find your listing in search, view it, favorite it, and NOT buy it. Eventually, yeah it will hurt the listing. It establishes a track record of shoppers passing up that listing despite finding it in a relevant search. Etsy wants to display listings with the greatest chance of selling. The key there is that the traffic is coming from search.

Conclusion

I certainly wouldn’t ask a group of people to search “xyz keyword”, find your listings, and favorite them just for fun. The result would be totally not fun.

I wouldn’t worry about casually liking something. I would continue to promote your shop everywhere that gets you in front of shoppers. Business cards, packaging inserts customers can give to friends, and online communities where your customers want to hear from you to name a few.

The best thing that can happen to your shop is to consistently get found in search and close the sale. You make money, Etsy makes money, shopper is happy, win win win.

Etsy Jam Episode 35: 2016 Year in Review

In this episode, we celebrate 2016 in true Marmalead fashion – by the numbers! We go over some interesting stats from 2016 concerning Marmalead and Etsy and offer some peeks into when different seasons begin trending. Enjoy some insights and get ready to make 2017 your year! We’d love to have you as a guest on Etsy Jam this year too so hit us up at success at marmalead dot com!

Shops Helped

This is probably the one that means the most to Richie and me, and that’s the number of shops that we were able to help throughout 2016.

Personal Support

One of the other things that we pride ourselves on is our level of Personal Support that we provide. We’re not just some kind of closed-off tool that it’s really hard to get to people behind the scenes if you have any questions or stuff like that. We want to make sure that we are super accessible via emails and Facebook but one of the best ways to reach us is through the Contact Us button inside the app. Throughout 2016, we were personally able to help over 3,000 Etsy sellers which is awesome.

Forgotten Passwords

Also, in 2016 we had over 18,000 Forgotten Passwords. That’s just not good – that’s crazy! That’s 4 times more than 2015! Use Lastpass, guys!

Keyword Searches

Keyword Searches inside Marmalead. In 2016, we had 1.27M keywords searches which is 7 times more than 2015! That’s fantastic growth and we’d love to see this continue on for 2017 too. We want to get more people in the tool using it and more people getting meaningful information about SEO by doing keyword searches inside Marmalead.

Keyword Comparisons

Another feature we have is Keyword Comparison. If you’re an Entrepreneur inside Marmalead, you can easily compare up to 4 different keywords and see quickly which ones has higher Engagement, which ones have more Competition, and what the Price Spread looks like for the different keywords. Throughout 2016, we have almost a million comparisons done inside Marmalead between different keywords. It’s gotten 29 times more than 2015! We think it’s a super useful tool as you are trying to drill into which keywords you should be using inside of your tags and title.

Related: Get Found on Etsy with Marma-Meter

Total Searches

Recently, we just crossed the 3M keyword search mark total since Marmalead has been around! We think that’s awesome.

Top 5 Most Searched Keywords

New Features

Keyword Storm

It’s a way of brainstorming keywords for your listings based on a seed keyword. You throw a keyword at it and it will start coming up with a whole bunch of keywords for you. As you add more keywords into your bucket, new ones will pop up.

Listing Scores

Now, you can tie your shop to Marmalead. We will analyze every single one of your Etsy listings and give you a letter grade score for how that listing is performing with respect to SEO. Anything that impacts SEO gets factored into this grade.

Listing Details

You can drill in any one of those listings to see even more information about that listing. Things that don’t necessarily impact SEO but stuff that you might want to keep a close eye on. A lot of that has to do with descriptions – how long that is, how readable it is, and sentiment whether your description is leaning towards being positive or negative.

Entrepreneur Course Library

Entrepreneur's Course Library

If you’re an Entrepreneur on Marmalead, you’ll have access to a library of videos which we will constantly be adding to throughout next year going forward.

Related: The NEW Marmalead

Storms

We only introduced the Storm right at the beginning of November but just in those months, we’ve already had over 35,000 Storms generated by Marmalead users! It helped people find over 271,000 new keyword ideas.

Listings Analyzed

We talked about scoring listings. Over the past couple of months since this feature has been released, we’ve analyzed over 20 million listings for Etsy sellers!

Entrepreneur’s Course Library

Our course library has started small with only 2 courses out there so far (we plan on adding more as time goes by) but even just in those couple of months with those 2 courses – we’ve had over 735 people participate and seen those videos. We also thrown in an ebook in there. So check out the courses + the ebook!

2016 Top 5 Keywords with the Highest Engagement

What is Popular When?

Christmas

It’s good to know when things are starting to pick up on Engagement for different holidays. You can look at the graph above and see that Christmas starts to pick up a bit in September but really starting to ramp up in October and November. Expect lots of Christmas engagement during those months and then it tapers off a little bit in December.

Wedding

Wedding searches throughout the year are pretty constant. There’s not one part of the year that really jumps out above the others. We do have little peaks around August and May, and a little bit on January and February.

Mother’s Day

Very beginning of May. No surprises there. But the big lead up to that is in the first two months before that – March and April.

Father’s Day

Can’t forget the fathers! The big months for that are May and June.

Fourth of July

Common theme here. A couple of months ahead of time. June and May have the highest engagement right ahead of July.

For anything you’re considering – whether that’s Halloween or Valentine’s day – a good practice is to assume that the first couple of months leading up to that are going to be the best months to start working in those tags into your listings; so you can start showing up in people’s searches.

Shop Fitness Calculator

It’s another cool tool that Marmalead offers and you can find it here. It’s a free tool you can use to grade your whole shop.

Looking across the data from 2016 – we can see that on average, the average Etsy seller has 4,277 views per month across all their products.

In that same vein, the average seller sees about 39 sales per month across all their listings.

The really meaningful part is when we combine these two numbers together – we can figure out the conversion rate (an important number to keep in mind for any person doing e-commerce). The average conversion rate for an Etsy seller right now is about 0.9%. Etsy says to shoot for 3%, but the average that we collected from sellers seem to be about 1%.

2017 is Your Year

Set your goals, set your sights on what you want to hit this year – whether it’s a certain sales goal on your Etsy shop, whether it’s leaving your day job, whatever those goals happen to be, set those up now and make 2017 your year!

Go get after it. Don’t overthink it, don’t over-plan it, just go – take action. Do it.

In this episode, we celebrate 2016 in true Marmalead fashion - by the numbers! We go over some interesting stats from 2016 concerning Marmalead and Etsy and offer some peeks into when different seasons begin trending. Enjoy some insights and get ready to make 2017 your year! We'd love to have you as a guest on Etsy Jam this year too so hit us up at success at marmalead dot com!