In this episode, we celebrate 2016 in true Marmalead fashion – by the numbers! We go over some interesting stats from 2016 concerning Marmalead and Etsy and offer some peeks into when different seasons begin trending. Enjoy some insights and get ready to make 2017 your year! We’d love to have you as a guest on Etsy Jam this year too so hit us up at success at marmalead dot com!
This is probably the one that means the most to Richie and me, and that’s the number of shops that we were able to help throughout 2016.
One of the other things that we pride ourselves on is our level of Personal Support that we provide. We’re not just some kind of closed-off tool that it’s really hard to get to people behind the scenes if you have any questions or stuff like that. We want to make sure that we are super accessible via emails and Facebook but one of the best ways to reach us is through the Contact Us button inside the app. Throughout 2016, we were personally able to help over 3,000 Etsy sellers which is awesome.
Also, in 2016 we had over 18,000 Forgotten Passwords. That’s just not good – that’s crazy! That’s 4 times more than 2015! Use Lastpass, guys!
Keyword Searches inside Marmalead. In 2016, we had 1.27M keywords searches which is 7 times more than 2015! That’s fantastic growth and we’d love to see this continue on for 2017 too. We want to get more people in the tool using it and more people getting meaningful information about SEO by doing keyword searches inside Marmalead.
Another feature we have is Keyword Comparison. If you’re an Entrepreneur inside Marmalead, you can easily compare up to 4 different keywords and see quickly which ones has higher Engagement, which ones have more Competition, and what the Price Spread looks like for the different keywords. Throughout 2016, we have almost a million comparisons done inside Marmalead between different keywords. It’s gotten 29 times more than 2015! We think it’s a super useful tool as you are trying to drill into which keywords you should be using inside of your tags and title.
Related: Get Found on Etsy with Marma-Meter
Recently, we just crossed the 3M keyword search mark total since Marmalead has been around! We think that’s awesome.
Top 5 Most Searched Keywords
It’s a way of brainstorming keywords for your listings based on a seed keyword. You throw a keyword at it and it will start coming up with a whole bunch of keywords for you. As you add more keywords into your bucket, new ones will pop up.
Now, you can tie your shop to Marmalead. We will analyze every single one of your Etsy listings and give you a letter grade score for how that listing is performing with respect to SEO. Anything that impacts SEO gets factored into this grade.
You can drill in any one of those listings to see even more information about that listing. Things that don’t necessarily impact SEO but stuff that you might want to keep a close eye on. A lot of that has to do with descriptions – how long that is, how readable it is, and sentiment whether your description is leaning towards being positive or negative.
Entrepreneur Course Library
If you’re an Entrepreneur on Marmalead, you’ll have access to a library of videos which we will constantly be adding to throughout next year going forward.
Related: The NEW Marmalead
We only introduced the Storm right at the beginning of November but just in those months, we’ve already had over 35,000 Storms generated by Marmalead users! It helped people find over 271,000 new keyword ideas.
We talked about scoring listings. Over the past couple of months since this feature has been released, we’ve analyzed over 20 million listings for Etsy sellers!
Entrepreneur’s Course Library
Our course library has started small with only 2 courses out there so far (we plan on adding more as time goes by) but even just in those couple of months with those 2 courses – we’ve had over 735 people participate and seen those videos. We also thrown in an ebook in there. So check out the courses + the ebook!
2016 Top 5 Keywords with the Highest Engagement
What is Popular When?
It’s good to know when things are starting to pick up on Engagement for different holidays. You can look at the graph above and see that Christmas starts to pick up a bit in September but really starting to ramp up in October and November. Expect lots of Christmas engagement during those months and then it tapers off a little bit in December.
Wedding searches throughout the year are pretty constant. There’s not one part of the year that really jumps out above the others. We do have little peaks around August and May, and a little bit on January and February.
Very beginning of May. No surprises there. But the big lead up to that is in the first two months before that – March and April.
Can’t forget the fathers! The big months for that are May and June.
Fourth of July
Common theme here. A couple of months ahead of time. June and May have the highest engagement right ahead of July.
For anything you’re considering – whether that’s Halloween or Valentine’s day – a good practice is to assume that the first couple of months leading up to that are going to be the best months to start working in those tags into your listings; so you can start showing up in people’s searches.
Shop Fitness Calculator
It’s another cool tool that Marmalead offers and you can find it here. It’s a free tool you can use to grade your whole shop.
Looking across the data from 2016 – we can see that on average, the average Etsy seller has 4,277 views per month across all their products.
In that same vein, the average seller sees about 39 sales per month across all their listings.
The really meaningful part is when we combine these two numbers together – we can figure out the conversion rate (an important number to keep in mind for any person doing e-commerce). The average conversion rate for an Etsy seller right now is about 0.9%. Etsy says to shoot for 3%, but the average that we collected from sellers seem to be about 1%.
2017 is Your Year
Set your goals, set your sights on what you want to hit this year – whether it’s a certain sales goal on your Etsy shop, whether it’s leaving your day job, whatever those goals happen to be, set those up now and make 2017 your year!
Go get after it. Don’t overthink it, don’t over-plan it, just go – take action. Do it.
One reply on “Etsy Jam Episode 35: 2016 Year in Review”
[…] average across Etsy is more like 1%. This is what we have seen in our Shop Fitness Calculator. Across all that data set of people who took the test, the average conversion rate for shops is […]