Monthly Checklists

April 2021 Etsy Shop Checklist & Your Etsy Shop Goals

Here at Marmalead, we’re always striving to give you tools to help you with your Etsy SEO. We also want to provide helpful tools for your shop in general, especially ones that help you dial in your Etsy shop goals! We’re excited to release the April Etsy shop checklist, and as always, we hope it helps you find Etsy shop success!

Check out the checklist for April at the bottom of this blog post!

Before we hop in, are you still hitting your Etsy shop goals?

We’re heading into the second quarter of 2021, which means holidays that are sure to increase your sales are right around the corner! If you’ve been staying on top of the goals we’ve outlined all year, you just may find yourself as one of the 21% of our YouTube subscribers with increased sales in March!

BUT, if your sales are down or haven’t moved much this month, don’t worry because seasonality can affect your shop in a big way!

Each shop is different, depending on the type of product you sell. For instance, Mireia Solsona, at Mimetik found that her bohemian wedding dress shop experiences a dip in sales every year from September through December. Mireia found that customers simply weren’t shopping for wedding dresses during the lead-up to the busy holiday season.

For your shop, take an in-depth look at your historical sales trends to find out which season is your peak! Not only will this help you understand when you need to prepare for increased production, it will also help you set the appropriate expectations for your slow seasons during the year.

And if you haven’t been following the previous checklists we’ve been providing, make sure you check them out! Even though some of the goals are too late to implement now, you’ll be doing your shop a favor to keep these checklists in mind for the years to come:

January’s Goals

February’s Goals

March’s Goals

Here’s how to reflect and refine your Etsy shop goals

With our previous checklists in mind when it comes to your goals, it’s important that you don’t “set it and forget it!” The goals you set for yourself, and the goals we’ve outlined for you won’t check themselves off on their own. It takes time and effort to make sure you’re staying on top of your goals and working towards setting yourself up for success!

But again, don’t worry. You don’t need to check everything off these lists in a single day or even a week! That’s because Rome wasn’t built in a day, but you already know this. As long as you’re slowly chipping away at your goals and making progress towards completing them, you’re on the right track.

If you’re looking for help staying on track with your current goals (trust us, we’ve been there before), you may want to consider creating your very own vision board. Not only will this put your goals at the forefront of your mind and make them easier to reflect on, it also makes for some pretty sweet office decor 😏

Now, if you want to create some of your own goals that aren’t necessarily included in our checklists, it’s important to really think about just how you come up with these goals. SMART goals are thoughtful and created with a sense of purpose, not merely written hastily on a notepad! Ensuring that you have specific, obtainable goals in mind is one of the first things you should do before you start an Etsy shop and certainly something you should continue to reflect on and refine, even after running an Etsy shop for years.

April’s Etsy shop checklist is hoppin’ good!

With April’s checklist, we’ve filled it with important dates that will help you keep your shop on track in the following months! We want to make sure that you’re not only thinking ahead but know when to implement changes and updates as well.

The list has been designed to remind you of Spring and Easter and keep you thinking ahead to Mother’s Day and Father’s Day. We are now only releasing printable pdfs that you can print out at home instead of our monthly desktop calendars. You can use this list to literally check off tasks that are more general along with specific dates a task needs to be completed to help keep your shop on track for March.

We can’t wait to hear how much you love April’s Etsy shop checklist! Please let us know if there are any improvements or additions you’d like to see in the comments below!

Before you go

We want you to keep the following questions in mind when reflecting on your upcoming and previous goals for the year:

  • Are you keeping up with the previous goals we’ve outlined on the checklists we’ve shared? If not, what stands in your way?
  • Are you finding some of the goals on our checklists more challenging than others? If so, what are some of the biggest challenges for your shop specifically?
  • Are there any other goals you’ve set for yourself that aren’t on our lists? If so, why are these important to you and your shop?

Take some time to think about how these goals will truly help your shop, and as always, happy selling everyone!


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