Etsy How-to

Etsy Mother’s Day Marketing – Selling The Best Gifts For Mom

Getting the most out of your Etsy Mother’s Day marketing means using the right keywords to increase traffic through organic search. And that’s where Marmalead comes in. If your listings aren’t set up for success, Mother’s Day will pass you by with little to no sales. But if your products are popular among moms, follow these marketing tips to boost sales.

With a well-optimized Etsy listing and a few simple Mother’s Day marketing tweaks, your products could be the perfect “gift for mom” this year.

Today we’re taking take a look at the following:

  • Why you need to optimize your Etsy listings for Mother’s Day
  • How to market your products leading up to Mother’s Day
  • And how Marmalead can help you do it

Let’s get to it!

Why Mother’s Day marketing is essential for your business

Mother’s Day, Father’s Day, International Women’s Day, Valentine’s Day. These are all widely celebrated holidays where consumers commonly give gifts.

But none of these holidays are as important as the one that celebrates moms around the world. Because let’s face it, we wouldn’t be here without them!

Well, it just so happens Etsy is the perfect place to buy something special for mom. From serious gifts to nice gestures (and even novelty gifts for a laugh), there’s a gift out there for any mom during this time of year.

And you bet you can find it on Etsy.

Will consumers find your Etsy products this Mother’s Day?

Here’s a question you need to ask yourself: During the lead-up to Mother’s Day, are consumers going to find your gifts for sale on Etsy?

They will this year. With a bit of help from Marmalead, that is.

And all it takes is these two words: Optimization & Marketing.

Keep reading to find out how.

The best Etsy gifts for mom

etsy mothers day marketing - watch and locket gift for mom

While moms might say, “Don’t buy me anything. It’s the thought that counts!” the truth is that no mom will ever be angry if she gets a little something special on Mother’s Day.

Gifts that are unique, handmade, customized, and clearly “come from the heart” make the best impression on any mom. Lucky for you, Etsy is a marketplace that sells products just like these.

The perfect gifts for mom.

The point is this: Many gift-givers will turn to Etsy to find a Mother’s Day gift. And they may have a specific product in mind or have no idea what they’re looking for.

Either way, by making a few tweaks to optimize your Etsy listings for Mother’s Day, you’ll be well on your way to landing more sales this holiday season.

Which products should you market on Etsy this Mother’s Day?

Most moms love presents that are customized, handmade, and uniquely made just for them. Should any of your products tick these categories, these are the products you should focus on selling this Mother’s Day!

But even if you don’t sell the products listed above, there are other products commonly gifted on Mother’s Day. These typically include gifts with a little luxury, comfort, or relaxation. Things like cosmetics, bath bombs, sleepwear, and even loungewear.

Moms work hard. Harder than anyone who’s not a mom will ever know! And while we should make an effort to give our moms (and wives) a break throughout the year, we really need to make an effort on Mother’s Day. That’s why gifts designed to give moms a break are so popular this time of year… because moms deserve it!

etsy mothers day marketing - bath bomb gift for mom

Other safe products to focus your Etsy Mother’s Day marketing efforts on are customizable or feminine in any way, shape, or form. You know your mom best, so think about what she would like. Then, if you think other moms would also like it, that could be the winning product to put forward in your Etsy shop this holiday season.

How to optimize your Etsy listing for Mother’s Day

If you sell products like the ones we mentioned above, you’ll need to ensure they’re optimized for Mother’s Day to increase your chances of landing more holiday sales.

A simple way to do this is by updating your listing photos and creating a new description with Mother’s Day in mind.

So when updating your listing photo, make sure your buyers know that your gift is perfect for Mother’s Day right from the start. An easy way to do this with a personalized product is by including “Mom” (or even a quote for mom) on the product itself.

personalized mothers day gift from woodbystu on etsy
Via WoodByStu on Etsy

And when updating your description, rewrite the title and mention that it’s an ideal Mother’s Day gift.

Something easy to do (but often overlooked) is to ensure that all relevant information is filled out for your listing. If a buyer can customize your product, ensure that the customization options are clear and to the point.

Keywords seasonality and forecasts with Marmalead

Keyword seasonality is a massive factor amongst holidays of almost any type, especially Mother’s Day. And with Marmalead, you can use our seasonality graph to determine when the demand for Mother’s Day gifts and their respective keywords increases. This will show you the best time to update your products with Mother’s Day in mind. 

mother's day gift keyword seasonality from marmalead

Other broad Mother’s Day keywords like “gifts for mom” will also spike around this time, so consider that, too.

Take a close look at the trends for your main keywords. For example, if you’re selling custom aprons and notice a keyword spike in search traffic around Mother’s Day, you know you’re onto something.

You can also look at some of your most vital and best-performing keywords and check if there’s an increasing trend in searches in the lead-up to Mother’s Day. Knowing this, you can position those products as an ideal Mother’s Day gift for your buyers.

Using Mother’s Day tags to market your Etsy listings

Your Etsy tags go hand-in-hand with your titles and descriptions.

“Mother’s Day gift” is one of the most popular keywords leading up to Mother’s Day. And with well-optimized tags, titles, and descriptions, you’ll increase your chances of ranking higher in the search results for this keyword.

So, what other Etsy tags should you use during the lead-up to Mother’s Day?

You can easily find them with Marmalead. That’s because Marmalead is designed to help you find the best Etsy tags for your listings. So if you’re not already using Marmalead for your Etsy shop, now is the time to check it out.

→See how Marmalead can help you find the best tags for your Etsy Mother’s Day products

etsy mothers day marketing - keyword tag cloud from marmalead

Don’t forget to mention your delivery dates.

Leveraging shopper traffic with Etsy Mother’s Day marketing is great, but you’ll only get negative reviews and unhappy customers if you can’t get them their product on time.

That’s why it’s important to include expected turnaround and delivery times in your product description and the dedicated area for your delivery times. 

Having time on your side is crucial! So, start your Etsy Mother’s Day marketing campaign with enough time for buyers to see it. You’ll need to prepare in advance for time to create and deliver their orders.

If you’re selling digital downloads, the beginning of May might be ok for you to start your Mother’s Day campaign. But if you’re selling custom-made nightgowns, early April may be too late!

Devise and implement your Mother’s Day marketing strategy well ahead of time. 

etsy mothers day marketing - mother and daughter holing hands

Push urgency around your final delivery dates 

While date-specific holidays mean that delivery times are essential, it also means that you’re able to leverage urgency as deadlines get closer. 

So hop on your social media accounts to remind your followers that they’ve got only X amount of time left as your cut-off dates approach. This urgency encourages people to take note and consider that buying your product now means that their Mother’s Day gift is taken care of. 

Use emotion and comedy in your posts to remind your followers that their mom won’t be pleased if they forget about Mother’s Day. Wit and urgency often work well together 😏

Using social media to market your Etsy products for Mother’s Day

Short and simple social media posts on your preferred platform will help you get the word out about your products. But you can also consider creating longer-form content. Ask your followers to share why they love their mom or how their mom has gone above and beyond. And you can even award a random comment with a discount code in your store. 

Alternatively, ask your social media followers which products they think would make the best Mother’s Day gift. Engagement like this can help generate shares and remind others that Mother’s Day is coming and that your products are the best gift to give!

etsy mothers day marketing - hand holding custom mum coffee mug


It’s not too challenging to prepare your Etsy shop for Mother’s Day, especially if you already know that your products are popular amongst moms. The only difference now is that you’re targeting their kids and loved ones rather than targeting those moms.

So in the lead-up to Mother’s Day, use the info above to get more gift-givers in your Etsy shop with Marmalead by your side!

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2 replies on “Etsy Mother’s Day Marketing – Selling The Best Gifts For Mom”

As a new Etsy shop owner, this is so helpful! And, as someone buying a mother’s day gift for an elderly mom, I appreciate the insight. I’ve been slowly working toward getting my mom all the safety equipment she needs as a senior citizen (using this list:, but it just doesn’t feel like a true gift. I’ll try to reverse-engineer these tips to find exactly the perfect gift for her. Thank you!

Mariella, thank you for your comment! We would love to know how you end up using these tips!

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