To get the most out of your Etsy Mother’s Day marketing, you’ll need the right set of tools to find the best holiday keywords. That’s where Marmalead comes in. Are your Etsy shop listings set up for success? After all, Mother’s Day is an Etsy holiday you should always optimize your listings for, especially if your product is popular amongst moms.
With a well-optimized Etsy listing and a few simple Mother’s Day marketing tweaks, your products are sure to get swept up as gifts for mom this year.
Today we’re taking take a look at:
- Why you need to optimize your Etsy listings for Mother’s Day
- How to market your products leading up to Mother’s Day
- And how Marmalead can help you do it
Why Mother’s Day marketing is important for your business
Mother’s Day, Father’s Day, International Women’s Day, Valentine’s Day. These are all widely celebrated holidays where consumers commonly give gifts.
But none of these holidays are as important as the one that celebrates moms around the world. Because let’s face it, without them we wouldn’t be here.
And it just so happens Etsy is the perfect place to buy something special for mom. From serious gifts to nice gestures (and even novelty gifts for a laugh), there’s a gift out there for any mom during this time of year. And you bet you can find it on Etsy.
Will consumers find your Etsy products this Mother’s Day?
Here’s a question you need to ask yourself: During the lead-up to Mother’s Day, are consumers going to find your gifts for sale on Etsy?
They will this year. With a little help from Marmalead that is.
And all it takes is these two words: Optimization & Marketing.
Keep reading to find out how.
The best Etsy gifts for mom
While moms might say, “Don’t buy me anything, it’s the thought that counts!” the truth is that no mom will ever be angry if she gets a little something special on Mother’s Day.
Gifts that are unique, handmade, customized, and that clearly “come from the heart” are ones that make the best impression on any mom. Lucky for you, Etsy is a marketplace that focuses on selling products just like these.
The perfect gifts for mom.
The point is this: Many gift-givers will turn to Etsy to find a Mother’s Day gift. And they may have a specific product in mind or they may have no idea what they’re looking for.
Either way, by making a few tweaks to better optimize your Etsy listings for Mother’s Day, you’ll be well on your way to landing more sales this holiday season.
Which products should you market on Etsy this Mother’s Day?
Most moms love presents that are customized, handmade, and uniquely made just for them. Should any of your products tick these categories, these are the products you should focus on selling this Mother’s Day!
But even if you don’t sell the products listed above, there are other products commonly gifted on Mother’s Day. These typically include gifts that involve a little luxury, comfort, or relaxation. Things like cosmetics, bath bombs, sleepwear, and even loungewear.
Moms work hard. Harder than anyone who’s not a mom will ever know! And while we should make an effort to give our moms (and wives) a break throughout the year, we really need to make an effort on Mother’s Day. That’s why gifts that are designed to give moms a break are so popular this time of year… because moms deserve it!
Other safe products to focus your Etsy Mother’s Day marketing efforts on are those that are customizable or feminine in any way, shape, or form. You know your mom best, so think about what she would like. If you think it’s something that other moms would like as well, that could be the winner product to put forward in your Etsy shop this holiday season.
How to optimize your Etsy listing for Mother’s Day
If you sell any products like the ones we mentioned above, you’ll need to make sure they’re optimized for Mother’s Day to increase your chances of landing more holiday sales.
So when updating your listing photo, make sure your buyers know that your gift is perfect for Mother’s Day right from the start. An easy way to do this with a personalized product is by including “Mom” (or even a quote for mom) on the product itself.
And when updating your description, rewrite the title and mention that it’s an ideal Mother’s Day gift.
Something easy to do (but often overlooked) is to ensure that all relevant information is filled out for your listing. If a buyer can customize your product, ensure that the customization options are clear and to the point.
Keywords seasonality and forecasts with Marmalead
Keyword seasonality is a massive factor amongst holidays of almost any type, especially Mother’s Day. And with Marmalead, you can use our seasonality graph to look at when the demand for Mother’s Day gifts and their respective keywords increases. It’ll show you the best time to update your products with Mother’s Day in mind.
Other broad Mother’s Day keywords like “gifts for mom” will also spike around this time, so consider that, too.
Take a close look at the trends for your main keywords. For example, if you’re selling custom aprons and you notice that keyword has a spike in search traffic around Mother’s Day, well, you know you’re onto something.
You can also take a look at some of your most vital and best-performing keywords and check if there’s an increasing trend in searches in the lead-up to Mother’s Day. Knowing this, you can position those products as an ideal Mother’s Day gift for your buyers.
Using Mother’s Day tags to market your Etsy listings
Your Etsy tags go hand-in-hand with your titles and descriptions.
“Mother’s day gift” is one of the most popular keywords in the lead-up to Mother’s Day. And with well-optimized tags, titles, and descriptions, you’ll increase your chances of ranking higher in the search results for this keyword.
So, what other Etsy tags should you use during the lead-up to Mother’s Day?
You can easily find them with Marmalead. That’s because Marmalead is designed to help you find the best Etsy tags for your listings. So if you’re not already using Marmalead for your Etsy shop, now is the time to check it out.
Don’t forget to mention your delivery dates.
Leveraging shopper traffic with Etsy Mother’s Day marketing is great, but you’ll only get negative reviews and unhappy customers if you can’t get them their product on time.
That’s why it’s important to include expected turnaround and delivery times in your product description, as well as in the dedicated area for your delivery times.
Having time on your side is crucial! So, start your Etsy Mother’s Day marketing campaign with enough time for buyers to see it. You’ll need to prepare well in advance for time to create the orders and deliver them.
If you’re selling digital downloads, the beginning of May might be ok for you to start your Mother’s Day campaign. But if you’re selling custom-made nightgowns, early April may even be too late!
Devise and implement your Mother’s Day marketing strategy well ahead of time.
Push urgency around your final delivery dates
While date-specific holidays mean that delivery times are essential, it also means that you’re able to leverage urgency as deadlines get closer.
So hop on your social media accounts to remind your followers that they’ve got only X amount of time left as your cut-off dates approach. This urgency encourages people to take note and consider that buying your product now means that their Mother’s Day gift is taken care of.
Use some emotion and comedy in your posts to remind your followers that their mom won’t be pleased if they forget about Mother’s Day. Wit and urgency often work well together 😏
Using social media to market your Etsy products for Mother’s Day
Short and simple social media posts on your preferred platform will help you get the word out about your products. Bur you can also consider creating longer-form content. Ask your followers to share why they love their mom or how their mom has gone above and beyond. And you can even award a random comment with a discount code in your store.
Alternatively, ask your social media followers which of your products they think would make the best Mother’s Day gift. Engagement like this can help generate shares and remind others that Mother’s Day is coming and that your products are the best gift to give!
It’s not too challenging to prepare your Etsy shop for Mother’s Day, especially if you already know that your products are popular amongst moms. The only difference now is that rather than targeting those moms, you’re targeting their kids and loved ones.
So in the lead-up to Mother’s Day, use the info above to get more gift-givers in your Etsy shop with Marmalead by your side!