Introducing our latest addition, the MarmaMeters. It’s the next level in our quest to help you get found on Etsy. It’s a right-brain friendly green, yellow, and red system of measuring three important criteria of keywords. Those criteria are Engagement and Competition. Engagement Measures how much shoppers are interacting with listings. While search volume counts […]
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Etsy Search Updates – January 2016
Prepare for another batch of Etsy search updates! It seems like just yesterday we heard from the Etsy search team that they were placing a higher priority on listings located in the same country or region as the shopper. After doing this, they discovered that overall it helped more people make more purchases. This was the […]
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The Buckets Strategy
Yes, we’ve talked about it a lot. We mention it in different groups, in blogs, in our emails, and even in our webinars! What is this buckets strategy all about and how do you use it? Think of keywords as markets. Every search is really a market. I like to take it a step further […]
Etsy SEO can be confusing. Many Etsy sellers have turned to tools like Google’s Keyword Planner for help in finding which search terms shoppers engage with. Over the past 6 months, we have been running a study to collect actual search terms from actual Etsy shoppers. This is an important first step in developing Marmalead […]