Etsy SEO

Marmalead’s 500 Most Popular Etsy Keywords from 2021

As an Etsy seller, you know the importance of using effective keywords that bring real results. And that’s exactly why we put together our list of the 500 most popular Etsy keywords from 2021.

These keywords are highly engaging to Etsy shoppers

Last year, these top Etsy keywords generated more engagement than any other keywords on the platform. And that means that the top Etsy sellers who used these keywords experienced more traffic in their Etsy shop and more opportunities to land a sale.

Marmalead’s list of the 500 most popular Etsy keywords from 2021 is an eye-opening look into the habits of Etsy shoppers everywhere.

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Key takeways from the most popular Etsy keywords

Take a look at some of the trends found in the most popular Etsy keywords from 2021. What you notice may surprise you.

woman using credit card to make online purchase

Here are our key takeaways from the list:

Most Popular Categories

What are the two most popular product categories for Etsy shoppers?

  • Home & Living
  • Jewelry & Accessories

In 2021, 34% of the most engaging Etsy keywords came from these two categories alone.

But if you sell products within any of the categories included below, here’s how to keep your listings on point through Etsy keyword research based on our top keywords.

Now, here’s a look at the most popular Etsy categories in order of their keyword engagement:

  • Home & Living (19%)
  • Jewelry & Accessories (15%)
  • Existing IP (13%)
  • Clothing & Shoes (10%)
  • Attributes/Descriptive Keywords (9%)
  • Holiday Keywords (6%)
  • Toys & Entertainment (5%)
  • Gifts (5%)
  • Wedding & Party (4%)
  • Craft Supplies & Tools (4%)
  • Digital Downloads (4%)
  • Art & Collectibles (3%)
  • Paper & Party Supplies (3%)

Most Popular Holidays

Of all the holidays that attract Etsy shoppers, Christmas and Halloween generated the most engagement from shoppers in 2021.

Now, if you take a look at products that target these holiday keywords, shoppers are engaged with more Christmas keywords than Halloween, but it’s a close race.

The most popular Etsy holiday products for Christmas and Halloween include:

  • Decorations & Home Decor
  • Clothing
  • Jewelry
  • & Scaleable Vector Graphics (SVG)

Most popular season on Etsy

most popular etsy keywords - couple sitting on fall themed bed while reading

The most popular Etsy keywords from 2021 show us that the fall season is by far the most popular season for Etsy shoppers. While no other season made the list, the following fall keywords prove to be highly engaging:

  • Fall
  • Fall Decor
  • Fall SVG
  • Fall Wreath
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Descriptive Etsy keywords with the highest engagement

The most popular Etsy keywords from 2021 help us understand the purchasing habits of Etsy shoppers. Here’s what we mean:

Take a look at the “Attributes” column and you’ll notice a list of descriptive Etsy keywords. It’s clear that these keywords don’t necessarily belong in any one category. And that’s because they’re used as attributes to describe a specific product the buyer is looking for.

“Anime” is a keyword that can be applied to ‘anime clothing, ‘anime stickers,’ ‘anime posters,’ and so on. And the same goes for all the other descriptive Etsy keywords included in this list.

Using descriptive Etsy keywords for your products

One way to take advantage of these descriptive Etsy keywords is by applying these attributes to your products. If you sell crystal jewelry, consider creating a new product line that incorporates other popular Etsy keywords like ‘frog,’ ‘horse,’ or ‘phoenix.’

This opens up your products to a whole new level of engaged Etsy shoppers that are actively searching and clicking through listings with these attributes.

The most popular colors on Etsy

most popular etsy keywords - blue and pink handbags

Descriptive keywords help us understand which colors bring the most engagement on Etsy.

The following colors generate more engagement from interested Etsy shoppers than all other colors:

  • Blue
  • Green
  • Pink

If you sell colorful products in your Etsy shop, consider adding more variations of these three colors, then optimize your listing with these popular Etsy keywords in mind.

How will you use the most popular Etsy keywords from 2021?

There you have it! Let our list of the 500 most popular Etsy keywords from 2021 help you strategize your Etsy tags and product offerings in 2022 and beyond!

How do you plan to use these keywords to benefit your Etsy shop? Are you already selling products that appear on this list? Which products are your most popular?

Let us know in the comments below!

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