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Etsy SEO

Marmalead’s 500 Most Popular Etsy Keywords from 2022

As an Etsy seller, you understand the significance of using effective keywords to attract customers and drive sales. To help you stay ahead of the game, we’ve compiled a comprehensive list of the 500 most popular Etsy keywords from 2022.

These keywords are highly engaging to Etsy shoppers

Last year, these top Etsy keywords generated more engagement than any other keywords on the platform. And that means that the top Etsy sellers who used these keywords experienced more traffic in their Etsy shop and more opportunities to land a sale.

These keywords have proven to be highly engaging and effective in capturing the attention of Etsy shoppers. By incorporating them into your listings, you can increase your shop’s visibility, attract more traffic, and boost your chances of making a sale.

You can also use this list to:

  • Find a new niche for your Etsy shop
  • Launch a new product line
  • Target a new holiday
  • Adjust your marketing efforts
  • Research long tail alternatives

Marmalead’s list of the 500 most popular Etsy keywords from 2022 is an eye-opening look into the habits of Etsy shoppers everywhere.

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Here are some key takeaways from the most popular Etsy keywords of 2022

Take a look at some of the trends found in the most popular Etsy keywords from 2022. What you notice may surprise you.

woman using credit card to make online purchase

Top Etsy Categories for Success

What are the two most popular product categories for Etsy shoppers?

The two most popular categories among Etsy shoppers were Jewelry & Accessories and Home & Living, which accounted for 27% of the most engaging keywords.

If you sell products within these categories, conducting thorough Etsy keyword research is crucial to keep your listings optimized and on point using these top keywords.

Here’s a breakdown of the most popular Etsy categories in 2022 based on keyword engagement:

  • Jewelry & Accessories (14%)
  • Home & Living (13%)
  • Gifts (9%)
  • Digital Downloads (8%)
  • Clothing & Shoes (7%)
  • Toys & Electronics (7%)
  • Paper & Party Supplies (6%)
  • Holiday Keywords (5%)
  • Wedding & Party (4%)
  • Art & Collectibles (4%)
  • Craft Supplies & Tools (3%)
  • Vintage (2%)
  • Existing IP (9%)
  • Descriptive Keywords (9%)

Etsy Holidays that Spark Interest

Christmas and Halloween were the holidays that generated the most engagement among Etsy shoppers in 2022. Targeting holiday keywords can significantly enhance your product’s visibility, whether it’s decorations, home decor, holiday cards, costumes, or clothing.

The most popular Etsy holiday products for Christmas and Halloween include:

  • Decorations & Home Decor
  • Holiday Cards
  • Costumes
  • Clothing
  • PNGs & SVGs

Embracing the Seasonal Buzz

most popular etsy keywords - couple sitting on fall themed bed while reading

Keywords related to fall and summer emerged as highly engaging terms.

Incorporating these seasonal keywords into your listings can help you tap into the excitement and preferences of Etsy shoppers during these times of the year.

The Power of Descriptive Etsy Keywords

The most popular Etsy keywords from 2022 help us understand the purchasing habits of Etsy shoppers. Here’s what we mean:

Descriptive keywords play a crucial role in helping buyers find specific products on Etsy.

By utilizing these attributes effectively, you can attract a new wave of engaged shoppers. For example, if you sell crystal jewelry, consider expanding your product line to include popular keywords like ‘frogs,’ ‘mushrooms,’ or ‘dragons’ to capture the interest of niche shoppers.

Implementing the Most Popular Etsy Keywords from 2022

Now that you have access to the 500 most popular Etsy keywords from 2022, it’s time to strategize how to leverage them to your advantage. Analyze your current product offerings, identify opportunities to incorporate these keywords, and optimize your listings accordingly.

We would love to hear how you plan to utilize these keywords in your Etsy shop! Are any of your products already aligned with these popular keywords? Which ones have gained the most traction?

Share your thoughts and experiences in the comments below.

And as always, happy selling!


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