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Etsy How-to

How to Spookify Your Shop for an Etsy Halloween

Halloween is one of those holidays on Etsy where almost anything goes. People all over the world will be piecing together their costumes and decorations by shopping online, thrifting, crafting, looking to Pinterest for inspiration, and (of course) browsing through Etsy. It’s a special holiday on Etsy where virtually any shop can thrive. All you […]

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Etsy How-to

How to Master Your Etsy Product Photography

Few things will make or break the success of your Etsy listings the way photography will. You’ve put together a great product, priced it right, wrote an enticing description, and yet a picture is worth a thousand words. Out of focus, backgrounds, and just plain, not flattering photos are more memorable than all of that. […]

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Etsy How-to

How to Create & Maintain an Etsy Shop Aesthetic

An Etsy shop aesthetic goes hand in hand with establishing a brand for your Etsy shop. If Etsy were a physical marketplace, your shop aesthetic would be your store’s overall feel, appearance, and vibe. It’s probably one of the first things potential buyers will notice about your shop. And for that reason, your Etsy shop […]

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Etsy How-to

Know Your Etsy Shop Branding Before You Open

Etsy shop branding is an integral part of the long-term success of your business. It’s also one of the many things sellers need to have nailed down before launching an Etsy store.