Etsy How-to

How to Build a Thriving Etsy Business in the Post-COVID Era

To build a thriving Etsy business post-COVID, you need to stay steadfast and resilient in the face of uncertainty. Three years after the onset of a global pandemic, many of us are still on the path to recovery. While the world grapples with the looming concerns of a potential economic crash, it’s small businesses like you who need to be determined to overcome the challenges that lie ahead.

In this article, we emphasize the importance of establishing an effective work/life balance, particularly for Etsy businesses facing post-COVID challenges.

Recovering from the Aftermath

Woman working on her laptop in her living room.

The last three years have tested our resilience in unprecedented ways, leaving a lasting impact on our mental and emotional well-being.

As we navigate the aftermath of the pandemic and strive to rebuild our lives and businesses, a thriving Etsy business post-COVID should prioritize self-care and create a healthy work/life balance that supports our goals.

Striving for Balance Amid Uncertainty

The current environment is fraught with concerns about a potential economic crash, which can add an extra layer of stress to your entrepreneurial journey.

However, amidst the uncertainties, it is important to remember that maintaining balance is key to remaining focused and on track.

1. Prioritize Self-Care

Woman smiling while looking at her laptop in her kitchen.

In order to successfully navigate these challenging times, a thriving Etsy business should prioritize self-care.

Recognize the impact that post-COVID mental health challenges may have on your ability to reach your goals and run a successful business. Take the time to assess your well-being regularly and engage in activities that promote mental and emotional health. Whether it’s practicing mindfulness, exercising, or seeking support from a therapist or support group, make self-care a non-negotiable part of your routine.

Work-life balance is important, period.

Yes, you have to get your shop orders out on time. Yes, you have to juggle creating new and innovative products. And yes, among everything else, you need to work on your Etsy SEO to ensure new customers can find your product…

But more than anything, you have to take it one step at a time so you don’t burn out.

Try these simple tips to draw a few lines in the sand:

  • Put down your phone past 6 p.m.
  • Close your laptop when you’re done working.
  • Take your mind off work by making a new dinner recipe, playing with the kids or pup, or just having a glass of wine.
  • Do whatever it is that helps you unwind, in a healthy and positive way.
  • Create space and time for yourself, every day.

2. Strategically Manage Your Time

Thriving Etsy business post-COVID - Man prioritizing his time while working on multiple projects.

Building a thriving Etsy business post-COVID requires effective time management, especially during times of economic uncertainty. That’s why it’s important to make the most of the time that you spend working.

There’s no time for wasted time. Try these tips to maximize yours:

  • Seek growth first: Make a conscious effort to optimize your work hours by prioritizing tasks that have the greatest impact on your business growth.
  • Only start what you can finish: Break down large projects into manageable chunks and set realistic deadlines to avoid feeling overwhelmed.
  • Use technology to help you: Consider utilizing productivity tools or project management software to streamline your workflow and track your progress.
Woman writing in a journal.

Becoming your own efficient manager

When it’s time to work, maximize your productivity to the fullest. Some people are naturally good at this, while others struggle (raises hand from the back row).

Invest in a visually appealing planner or a stack of sticky notes. Consider subscribing to an online productivity management tool or download a free app that suits your preferences. Find a reliable method to hold yourself accountable during your work hours.

Remember, perfection isn’t the goal (yes, I’m talking to you, Type As). You’re aiming for progress in managing your time effectively. If there’s a specific task you’ve been avoiding, break it down into smaller, manageable chunks, and tackle them one by one.

And here’s a suggestion for you: explore “Tiny Habits” by BJ Fogg if you haven’t already.

The concept of breaking tasks into minuscule steps can be a game-changer. The better you become at managing your work time, the easier it will be to honor and even expand those boundaries you’ve set, ensuring you have sufficient downtime to recharge.

3. Adapt & Innovate Your Business

Thriving Etsy business post-COVID - Etsy seller work to adapt and innovate their business.

In a rapidly changing economic landscape, adaptability and innovation are key. While you may feel you’re struggling to stay above water in your current market, your next innovative product idea could put you back in the shallow end.

So if you’re feeling complacent about your current Etsy business, here are some tips to help you change lanes.

  • Cast a wider net: Consider diversifying your offerings or exploring alternative revenue streams that align with the evolving needs of your target audience.
  • Always be learning: Embrace the mindset of continuous learning and be open to experimenting with new strategies to stay ahead of the curve.

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4. Introduce the To-Be List

Have you ever heard of a to-be list? Recently, an article in Forbes caught our attention, suggesting the idea of pairing a to-be list with your to-do list. Instead of merely staring at a list of tasks all day, this approach encourages you to look ahead and consider who you want to be in various situations.

For instance, if packaging orders is on your to-do list for the day, ask yourself: who is the person you want to be while completing that task? Afterward, acknowledge your progress and give yourself credit for moving one step closer to becoming the person you aspire to be.

5. Seek Support and Collaboration

Thriving Etsy business post-COVID - Group of Etsy sellers collaborate on new product ideas.

Remember, becoming a thriving Etsy business post-COVID doesn’t mean you have to navigate these challenges alone.

Reach out to fellow entrepreneurs or join communities and networks that provide support and collaboration opportunities. Engage in discussions, share experiences, and learn from others who are facing similar time-management hurdles.

Building a support system can not only provide valuable insights and guidance but also offer a sense of fellowship during uncertain times.

Final thoughts

In the face of post-COVID mental health challenges and concerns growing for economic uncertainty, establishing a healthy work/life balance is paramount.

Prioritize self-care, strategically manage your time, adapt to changing circumstances, and seek support from like-minded individuals. Remember that your well-being is foundational to building a successful business, and by nurturing it, you are equipping yourself with the resilience and focus needed to overcome any obstacle that comes your way.

As you navigate this journey, remain steadfast in your commitment to both your personal growth and the success of your business. With dedication, adaptability, and a balanced approach, you can thrive amidst uncertainties and emerge stronger on the other side.

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

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2 replies on “How to Build a Thriving Etsy Business in the Post-COVID Era”

I like the idea of creating a to-be list. And adding with the personal vision board. It is easy to get lost with the distractions of common problems of life. The goal of keeping in harmony between your artistic career and taking care of the every-day business can sometimes be daunting.

Yes, it certainly can be daunting. These are definitely things I have to remind myself of every day, but they make such a difference when I do!

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